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No Reservations About Putting Restaurants First

Modern Restaurant Management

Nick Kokonas was trying to solve Alinea's costly no-show problem and the resistance they faced when introducing prepaid reservations. In the decade that has passed since, reservation technology has become a vital part of the restaurant industry. "We've Tock's origin story is all about problem solving.

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How Restaurants Can Use Digital Hosts

Modern Restaurant Management

The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g., Most people are calling to book especially when the online booking system says there are no available reservations, so many patrons call anyways thinking there is likely still capacity left. menu, hours, etc.), or place an order (for take out).

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From Empty Tables to Full House: Expert Advice on Avoiding Restaurant No Shows

Modern Restaurant Management

No-shows plague the UK hospitality industry, with 12-14 percent of restaurant reservations going unfulfilled, resulting in an estimated £17.6 Beyond the immediate lost revenue from empty reserved tables, these missed bookings disrupt carefully planned kitchen and staffing operations.

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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Guests spending hundreds of dollars for a memorable meal and making reservations months in advance just to garner a seat. Cheese should be from a local or regional cheesemaker and let the customer know where it came from and why its so special. Fifteen-hour workdays, no time for anything but the pursuit of excellence.

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Holiday Diners Seek Out Unique Experiences

Modern Restaurant Management

This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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Five Ways to Use POS Data to Forecast Holiday Demand for Your Restaurant

Modern Restaurant Management

Whether it was your signature menu items, seasonal specials, or a festive holiday cocktail that puts a new spin on a classic, tailoring your menu can grab the attention of those looking to try something new. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.

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