Modern Restaurant Management

NOVEMBER 24, 2020

Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Make Takeout a Social Event.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). Picture this: You're at the annual franchisee meeting. So, why wait?

Communication 471

Communication Franchise Franchising Leadership 471

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

MARCH 17, 2021

Presenting the message to the customer from a variety of angles and putting an emphasis on visibility can be key. They are compact in size but serve as a good starting point to advertise your restaurant. Consider this to be your first impression on any new customers — what do we want them to see? Sign Types.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Modern Restaurant Management

MAY 20, 2025

Partnerships with trendy CPG brands like Just Salad’s collab with Mike’s Hot Honey or Moe’s Southwest Grill and Cheez-It collab also present strategic opportunities for winning over new diners by tapping into other brands’ likeness and dedicated fanbase.

Fast Casual 221

Fast Casual Casual 2025 Dietary Restrictions 221

Modern Restaurant Management

MAY 21, 2024

This presents a golden opportunity to upsell specialty drinks before checkout on your restaurant app. Use targeted advertising and promotions to capture the attention of less price-sensitive delivery users. The RMS survey sheds light on the significant and often overlooked opportunity that specialty beverages present.

Beverage 493

Beverage Fast Casual Seasonal Menu Customer Experience 493

Restaurant Technology Guys

FEBRUARY 10, 2025

Title: Revolutionizing Restaurant Advertising with Finch: A Deep Dive into Digital Media for Venues In todays fast-paced, ever-evolving world of technology and digital media, restaurants are finding themselves navigating new terrains to engage with customers more dynamically.

Advertising 122

Advertising Technology Presentation 122

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The question now becomes – how to make sense of that data and use it to elevate the dining experience.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

AUGUST 11, 2021

And in a touching homage to Rod’s Liquor, the Fraser Family and the historic Orange Plaza; the original and newly restored neon signs still shine brightly advertising liquor, albeit now it’s to be found inside in a gastropub and whiskey bar.

Front of House 493

Front of House Design Restaurant Law Back of House 493

Modern Restaurant Management

NOVEMBER 3, 2022

Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Utilize QR Codes for Review Collection. Collect Reviews On-Site via Mobile Devices.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. With people not going into the office at present, many are less likely to stop by Starbucks on their way to work for coffee or a sandwich.

Mobile Ordering 452

Mobile Ordering Point of Sale Download Back of House 452

Modern Restaurant Management

FEBRUARY 2, 2023

Establishments that choose a theme ahead of time and advertise accordingly will drum up interest for patrons as well. Present Quarterly Tasting Nights A tasting menu offers an exclusive and exciting experience for all guests. A gift card for the winner/winning team is a great incentive to guarantee return customers and draw excitement.

Fine Dining 474

Fine Dining Customer Experience Events Seasonal Menu 474

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . Targeting .

Advertising 148

Advertising Front of House Seating Small Business 148

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition.

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post. Always be polite and welcoming.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. Personalization is a significant trend that has been present for several years. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 30, 2020

Whether that means introducing online ordering, adding contactless pay options, upping your social media game or launching paid digital advertising efforts, you need to adapt to make sure you are effectively engaging new and existing customers. And it’s not only how you engage with them, but what you engage with them about.

2021 563

2021 Marketing Food Safety Back of House 563

Restaurant Business

JUNE 11, 2025

The opportunity for family dining is absolutely present and in front of us,” he said. He cited Black Box Intelligence data showing that consumers rate family dining more highly for food, experience and value than casual dining, and that the average price per person is lower.

Fast Casual 180

Fast Casual Front of House Back of House Leadership 180

Modern Restaurant Management

MARCH 27, 2024

Make sure customers are met with a clean environment, consistent recipes, appealing presentation, and excellent customer service every time they visit a restaurant. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

The Rail

APRIL 14, 2025

A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization. While excellent content marketing presents your restaurant as an authority, paid advertising efforts on Google and social media create focused traffic.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

OCTOBER 15, 2020

To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Culinary Cues

AUGUST 31, 2024

In a restaurant, it is evident in the atmosphere of the operation, how well everything is maintained, the presentation of food on the plate, the aromas and flavors of the dining experience, the commitment of staff members, and the reputation of the operation in the community.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. Malware is often present on systems for months before IT divisions and owners are aware. Recent data breaches in the restaurant industry targeted customer data through POS systems.

Website Management 530

Website Management Guest Recovery Customer Service POS 530

Modern Restaurant Management

JANUARY 3, 2024

A social media presentation is crucial. ” Although the concept seemssimple, the way you present it matters. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Let’s look at two examples.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

APRIL 24, 2020

” will be ever-present. Furthermore, you will want time to advertise to your customers the lengths you have gone through to provide a clean, safe dining experience. As for the virus, this too shall pass, but it will leave behind an ongoing post-traumatic ordeal that many people will continue to struggle with.

Front of House 525

Front of House Customer Experience Back of House Dine-in 525

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. Coherent, high-quality images demonstrate your concern for professionalism and presentation. While general advertising does not draw the desired visitors, customized efforts do.

Social Media 130

Social Media Front of House SEO Back of House 130

Culinary Cues

JANUARY 3, 2023

In fact, when done from the heart – hospitality is your greatest advertising tool because your happy guests will pass along the word. Hospitality is present when something happens “FOR” you. Hospitality is what makes the experience of dining special, and it is most definitely what brings people back. John Lanchester. _Danny Meyer.

Hospitality 466

Hospitality Customer Experience Customer Service Small Business 466

Indoor Media

JULY 11, 2020

You need your coupons to be where your customers are and presented in a way that is obvious but not intrusive. At IndoorMedia, we’ve helped thousands of auto shops find a 5-6 times ROI on their coupon advertising by advertising in the very hub of a neighborhood: your local grocery store. Yes, your local grocery store!

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. This presents an incredible opportunity to make an amazing first impression. Make your gift card offering prominent in the space.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 482

Menu Seasonal Menu Front of House Café 482

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

MAY 8, 2020

Outsider, authentic content can propel a brand in ways traditional advertising never could. Decisions, such as using influencers to create the voice a franchise can’t present from its own handle, lends to a powerful marketing tool today. None of the top performing content came from an in-house Popeyes platform.

Marketing 442

Marketing Franchise Franchising Social Media 442

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. It is done through the packaging, food presentation and overall customer service. Consumers are hyper aware of how restaurants deliver and present their food. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 14, 2023

It’s also important for restaurant owners to include any hard nos, ensuring your team has a clear understanding of how not to present your establishment. Get Involved While advertising is important — it’s non-interactive.

Social Media 419

Social Media Book Customer Experience Design 419

Modern Restaurant Management

DECEMBER 4, 2019

We look at four great techniques for presenting your restaurant in the best possible light – and some mistakes to avoid along the way. Effective Use of Images and Typography. Many restaurants have names that inherently suggest a particular style of cuisine.

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418