Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special.

Advertising 196

Advertising Social Media Food Truck Seasonal Menu 196

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

The Restaurant Times

MARCH 17, 2023

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Restaurant Menu Some restaurants may view their customers as picky eaters.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. Post Tasty Photos to Instagram Many restaurants use Instagram to post daily specials, seasonal promotions, or holiday closures.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.

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Specials 2021 Merchandise Mobile Ordering 111

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Modern Restaurant Management

MARCH 27, 2024

Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Cheetah

NOVEMBER 8, 2021

November is World Vegan Month, the perfect opportunity for your restaurant to experiment with alternative menu specials. In the last two years, the number of plant based items on US restaurant menus has increased by 1,320%. High Profit Potential for Plant Based Menu Items. Start with 1 plant based menu option.

Menu 78

Menu Food Consumer Goods 2022 78

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

ChowNow

MAY 27, 2022

A “secret” online menu could be just what your restaurant needs to give diners a thrill of discovery–while increasing sales and customer loyalty in the process! By simply adding items online that aren’t advertised in store, you’re free to experiment with new dishes and get creative with marketing. Leave a trail of clues.

Menu 78

Menu Social Media Online Ordering Seasonal Menu 78

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. How To Market Your Restaurant’s New Menu And Pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. The study was in-field from March 1-10, 2022.

Food Supply 188

Food Supply Magazine Advertising 2022 188

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

OCTOBER 22, 2021

You can reference average party size, takeout vs. on-premise orders, the popular menu items, and other key metrics to to forecast restaurant sales. If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Advertise Holiday Work.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Be Patriotic!

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

JANUARY 22, 2024

Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Sustainability: A Menu with a Dash of Environmental Conscience Sustainability is the new expectation as modern diners are growing increasingly ecologically conscious.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Fine Dining 450

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. You’ve launched a special initiative to help those in your community that are in need.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This is where special offers, newsletters, and SMS marketing can come in handy.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. Check out these successful restaurant ideas. Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78

Modern Restaurant Management

OCTOBER 25, 2021

Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.

Dietary Restrictions 218

Dietary Restrictions Food Front of House Back of House 218

Modern Restaurant Management

APRIL 26, 2024

Restaurants can meet this expectation with modern POS systems that show detailed menu information, including what allergens dishes may contain. These systems need to connect with the kitchen in real-time, updating menus based on available ingredients. This way, any changes to the menu or allergy info get updated everywhere instantly.

Dietary Restrictions 88

Dietary Restrictions Allergens Point of Sale Customer Experience 88

Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Here are eight restaurant advertising tips for filling your tables this autumn: 1. This can come in the form of three fall-specific restaurant advertising tips: Boost the value of your coupons—maybe 30 percent off a meal instead of 20 percent.

Advertising 78

Advertising Seating Coupons Seasonal Menu 78

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

JUNE 15, 2022

Of course, it’s important to advertise that you offer outdoor dining space year-round using signage. Think cost-efficient signage options like easy-care acrylic sign holders or DIY signage such as acrylic sheets with removable – hence changeable for specials – chalk markers. Walk-up Windows.

Casual 208

Casual Design Fast Casual Outdoor 208

Next Restaurants

MARCH 8, 2022

If you want some inspiration for your own signage or chalkboard menu, read on to discover five restaurant chalkboard ideas for social media, as well as a few awesome examples from around the web. Chalkboard marketing is a cost-effective way to energize your advertising. Why Are Chalkboard Paintings so Effective on Social Media?

Social Media 124

Social Media Seasonal Menu Email Marketing Online Ordering 124

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. Your website should also display your logo and include a full menu. Your branding will impact what people think of your business.

Social Media 211

Social Media Advertising Small Business Food Order 211

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 410

Small Business Customer Experience Customer Service Seasonal Menu 410

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Body : include visuals, such as a photo of the special dish you offer, and don't forget to add a short text followed by actionable call-to-action button (CTA button). Special offers & promotions.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195