7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. A few photos and a quip about the week’s menu will be plenty! The post 6 Tips for Free Restaurant Advertising appeared first on IndoorMedia.

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Advertising Blog Loyalty Program Seasonal Menu 78

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

OCTOBER 4, 2021

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. For example, if you run a restaurant, the automated message could include a link to your website, redirecting the user to your menu.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. How To Market Your Restaurant’s New Menu And Pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Cheetah

NOVEMBER 8, 2021

November is World Vegan Month, the perfect opportunity for your restaurant to experiment with alternative menu specials. In the last two years, the number of plant based items on US restaurant menus has increased by 1,320%. High Profit Potential for Plant Based Menu Items. 4 Steps to Get Started With Plant Based Menu Options.

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Menu Food Consumer Goods 2022 78

Gourmet Marketing

JULY 22, 2020

If your restaurant has QR codes or plans on implementing them, there are a few ways to advertise your QR code to your customers. Add it to your physical menu. Not all customers have smartphones, or they may leave their phones at home, so your restaurant should still provide a physical menu. Use tabletop inserts.

Advertising 52

Advertising Mobile Ordering Social Media Customer Experience 52

ChowNow

MAY 27, 2022

A “secret” online menu could be just what your restaurant needs to give diners a thrill of discovery–while increasing sales and customer loyalty in the process! By simply adding items online that aren’t advertised in store, you’re free to experiment with new dishes and get creative with marketing. Leave a trail of clues.

Menu 78

Menu Social Media Online Ordering Seasonal Menu 78

Modern Restaurant Management

OCTOBER 12, 2022

Stay on-theme and dress your regular menu up to be extra spooky for your Halloween party. The best parties are the ones that leave no detail untouched, so get creative and think outside the box when you’re creating a t heme menu. One-of-a-kind, exclusive menu items will entice customers and help boost your sales.

Advertising 178

Advertising Social Media Food Truck Seasonal Menu 178

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 121

Loyalty Program Seasonal Menu Advertising Customer Experience 121

Culinary Cues

NOVEMBER 20, 2023

They spend boatloads of money in advertising, and countless hours of invested time in trying to accomplish this important task. Is it safety, parking, navigating a store or restaurant menu, pricing, speed of service, or lines? Pool your resources to address safety. Create events that service every business.

Customer Experience 362

Customer Experience Customer Service Food Safety Retail 362

Modern Restaurant Management

MARCH 27, 2024

Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

Customer Service 180

Customer Service Loyalty Program Customer Experience Employee Relations 180

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 176

Fine Dining Seasonal Menu Social Media 2022 176

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Looking regionally, the Midwest and South are on a caffeine kick, while the coasts are the most health-conscious.

Social Media 160

Social Media Small Business Customer Service Customer Experience 160

The Restaurant Times

NOVEMBER 25, 2021

When one upsells, one recommends menu combinations to customers based on their specific tastes. Especially when it comes to new additions to the menu, it sometimes becomes a necessity to upsell new menu items. . Your menu may reflect the atmosphere of your restaurant quite well and be consistent with your brand.

Menu 52

Menu Social Media Customer Experience Food Order 52

7 Shifts

OCTOBER 31, 2022

Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. It also shows that you've done your research given the market, suppliers, and have an idea on menu design. Marketing plan and channels.

Point of Sale 397

Point of Sale Back of House Document Download 397

24/7 Waiter

OCTOBER 4, 2023

This means marketing your food and drink to attract attention and adding some trendy restaurant menu items to draw in a crowd. Unique restaurant menu items make your venue stand out so be sure to get creative with your dishes. Trending Food and Drink So, what current menu items are trending? Butter boards 2. Avocado toast 3.

2023 36

2023 Menu Social Media Online Ordering 36

7 Shifts

JANUARY 20, 2023

Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 24, 2024

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Bingage

JANUARY 23, 2023

You and your wife sit down to think of affordable options for a birthday treat, and suddenly on TV, the daily soap serial on Starplus breaks into ads, the very first ad you see was the Happy price menu from McDonald’s Ads. McDonald’s released a variety of creative ads over a decade ago, announcing its “Happy Price Menu”. Indeed it is.

Pricing 52

Pricing Menu 2014 Presentation 52

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 197

Marketing Social Media Mobile Ordering Website Management 197

Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Here are eight restaurant advertising tips for filling your tables this autumn: 1. This can come in the form of three fall-specific restaurant advertising tips: Boost the value of your coupons—maybe 30 percent off a meal instead of 20 percent.

Advertising 78

Advertising Seating Coupons Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 14, 2022

Menu and Price Points. Your menu cannot be too similar to other restaurants, but neither should it be gimmicky. Take home a copy of their menu, or take a picture if you can’t get a copy. Explore what they offer on their menu and what they don’t. They will still be competing for your diners. Food Quality.

Transportation 221

Transportation Social Media Menu Pricing 221

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. The study was in-field from March 1-10, 2022.

Food Supply 168

Food Supply Magazine Advertising 2022 168

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

OCTOBER 25, 2021

Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.

Dietary Restrictions 211

Dietary Restrictions Food Front of House Back of House 211

Goliath Consulting

SEPTEMBER 30, 2019

Switching to a seasonal menu generates interest and excitement around the new menu items, and taking advantage of a wider sales window for fall-themed foods can therefore mean increased sales and happy customers. So, what inspires a fall menu? Here are a few fall menu ideas to include in your menu: Savory Pumpkin dishes.

Menu 60

Menu Seasonal Menu Food Supply Consumer Goods 60

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. and dinner from 5 through 10 p.m. through to 1 p.m.

Social Media 212

Social Media Advertising Online Ordering Travel 212

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. Through media relations, PR can cultivate relationships with media members for your restaurant.

Social Media 190

Social Media Employee Relations Food Safety Influencer 190

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Luckily for you, creating advertising materials is much simpler today. You’ve done all the research. Hard drives can crash.

Marketing 78

Marketing Management Management Advertising 78

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. For restaurant owners, the ability to implement this technology, on a digital menu board for example, can make their customer experience that much safer as social distancing continues as a vital business function.

Advertising 111

Advertising Social Media Technology Customer Experience 111