7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. A standalone menu page. A method to collect guest email addresses.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. Wear White Party.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Develop a Seasonal Digital Marketing Campaign. Consider a Small Advertising Campaign. Be Patriotic! on food this Independence Day.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Marketing and Promotions. Download Now. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Goliath Consulting

JUNE 8, 2023

Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Ensure your menu caters to diverse palates and dietary restrictions, delighting guests with a range of mouthwatering options.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 216

Social Media Online Ordering Coupons Advertising 216

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. Get a Free Consultation » #5: Embed Reviews with Your Menu Items Your next step to including reviews on your restaurant website is to head to each of your individual menu items.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Modern Restaurant Management

APRIL 26, 2024

Restaurants can meet this expectation with modern POS systems that show detailed menu information, including what allergens dishes may contain. These systems need to connect with the kitchen in real-time, updating menus based on available ingredients. This way, any changes to the menu or allergy info get updated everywhere instantly.

Dietary Restrictions 101

Dietary Restrictions Allergens Point of Sale Customer Experience 101

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 122

Social Media Seasonal Menu Email Marketing Online Ordering 122

Modern Restaurant Management

JUNE 8, 2021

Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case. Is there a popular menu item that repeat customers regularly purchase as an add-on?

Loyalty Program 213

Loyalty Program Point of Sale POS Email Marketing 213

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

Bar 159

Bar Marketing Email Marketing Social Media 159

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Goliath Consulting

MAY 31, 2023

This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Geo-fencing allows you to effectively track the marketing you are doing for your restaurant by using advanced attribution reporting. Look no further than geo-fencing!

Point of Sale 78

Point of Sale Email Marketing Customer Experience Advertising 78

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 195

Management Management Kitchen Safety Front of House 195

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. For restaurant operators, it's the perfect opportunity for a prix fixe menu. Photo by Frank Zhang / Unsplash 2.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? If you haven’t been to a restaurant before, you’ll probably try one or two menu items to test the quality of service and food. Building and Maintaining an Audience In terms of marketing, you should think of customers as an audience.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78