Modern Restaurant Management

SEPTEMBER 8, 2022

Given that we are in a picture perfect Instagram age, many restaurant connoisseurs and foodies crave a deeper experience – enter the world of live video. Video is an effective communications tool when used correctly. Learn more about innovation in the world of nimble live video in the infographic below:

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Communication Innovation Technology Marketing 548

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

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Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

DECEMBER 26, 2024

Of note lately is the rise of deepfakes , or artificial images, videos, or audio recordings developed by deep learning. Deepfakes will level up social engineering attacks Looking ahead into 2025, other new technologies will help cyberattackers target restaurants more effectively.

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Modern Restaurant Management

AUGUST 4, 2023

Video marketing through social media opens up a world of opportunities for restaurants to grow their brands and bring new customers through their doors. Following is the recipe for a five-star VSL for your restaurant: Craft an Engaging Hook When it comes to catching people’s attention with video, every single second counts.

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Modern Restaurant Management

MARCH 24, 2025

" Tang also suggests employing video analytics with frontline task management.He also noted that voice analytics and video analytics provide restaurants with valuable insights into why one store routinely outperforms another. "In From early childhood, men and women of all generations enjoy playing video games.

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Modern Restaurant Management

FEBRUARY 12, 2025

Platforms like TikTok, YouTube, Amazon, Netflix, Stitch Fix, and DoorDash (this list could go on) already know their users, understand their preferences, and effortlessly deliver the next video, beauty gadget, movie, outfit, or meal tailored just for them.They don't flip through classifieds or even browse job boards the way we used to.

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EATER

NOVEMBER 26, 2024

Another TikTok video shows a sign at a tea shop that reads: “It is currently very difficult to buy matcha.” POV: The girls have caused a matcha shortage in Japan,” says text overlaid onto the video. Marukyu Koyamaen, for example, features prominently in “matcha haul” videos. Critics often point to matcha’s shelf life.

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Modern Restaurant Management

JUNE 11, 2025

Platforms such as TikTok and Instagram serve as powerful marketing tools, particularly when a single video can attract thousands of viewers. A viral video might bring someone in, but it’s the real, human experience that keeps them coming back. But what brings people back, again and again, is something more enduring than virality.

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Modern Restaurant Management

MAY 29, 2025

Brands continue to find new ways to reach out to and develop more meaningful connections with their customers and target audience, including: Embedded video messages in packaging. These could range from allergy information to product sourcing details to how-to videos for cracking open crab legs or preparing a par-cooked meal.

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Modern Restaurant Management

JANUARY 21, 2025

The video from WBAL details how some Baltimore-area restaurants are managing higher egg prices. What are the best ways to ensure food safety when sourcing eggs? Proper storage, labeling, dating and food safety practices in your operation. Making sure your suppliers have top-notch traceability practices in place.

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Modern Restaurant Management

JUNE 3, 2025

Short, creative videos showing off food, behind-the-scenes moments, or fun events can go viral and draw attention. There are several untapped channels for restaurant marketing that could help operators stand out and reach new audiences. One that’s still underused is TikTok.

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Modern Restaurant Management

JANUARY 10, 2023

TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Make video quality a priority. have received over one million views on a single video).

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Modern Restaurant Management

OCTOBER 14, 2020

Additionally, you can leverage video and image galleries to upsell these items to your customers. An example of this would be a video or moving image that reads “upgrade to a large for just $1!” You can leverage things like video or moving image galleries rather than just still images.

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Modern Restaurant Management

JUNE 2, 2020

Operators can download the videos, microlearning, and customizable templates to deliver consistent training and reinforcement. If not, the videos can be deployed on YouTube, Vimeo or any video service or any website. If not, the videos can be deployed on YouTube, Vimeo or any video service or any website.

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Modern Restaurant Management

JULY 27, 2020

They sent creative eblasts to keep customers informed at every turn, partnered with related businesses to promote across audiences and became experts at video production. Four standout marketing trends for restaurants that increased during the pandemic and should continue, include: Cooking Videos. Sharing Recipes.

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Innovation Marketing Loyalty Program Social Media 576

Modern Restaurant Management

JUNE 3, 2022

Make a Video. At least 86 percent of businesses use video to market to customers. Take it a step further and film videos to attract employees. Video is a great medium to showcase the skills of your staff and the unique experience your restaurant provides its workers. Here are a few fresh ideas to improve recruitment.

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Modern Restaurant Management

JULY 30, 2021

Utilizing authentic forms of research, such as a video diary for example, offers the kind of consumer insights that restaurant executives need to develop this understanding. On the other hand, video-based concept tests allow businesses to get meaningful consumer feedback on video.

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Mobile Ordering Customer Experience Customer Service Food Order 508

Modern Restaurant Management

FEBRUARY 25, 2025

Viral videos and influencer recommendations can drive significant foot traffic. Users rely on TikTok to learn about a restaurant’s ambiance, food presentation, and overall experience, even if the platform lacks detailed business information.

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Modern Restaurant Management

DECEMBER 8, 2021

QSRs already maintain exterior video cameras and can easily convert this infrastructure into data streams for computer vision. with real-time video to inform crews to act on wait time predictions before thresholds are met. This is where the rubber meets the road for vision AI.

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Modern Restaurant Management

JUNE 3, 2025

In this video, Carrie Luxem of Restaurant HR Group tackles these critical compliance topics head-on, breaking down the essential information operators need to understand joint employment, master overtime calculations for employees working across multiple restaurant locations, and develop effective communication strategies.

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Goliath Consulting

MAY 1, 2025

Use video to highlight your chefs process, post customer reactions to new dishes, or share user-generated content (UGC) from regulars. Are videos getting more reach than photos? Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Are your weekday lunch posts leading to more clicks?

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Social Media Marketing Email Marketing Influencer 195

7 Shifts

OCTOBER 22, 2024

Make sure to use natural lighting, take photos and videos of your signature dishes, and include a variety of angles. Create video content to attract new customers Video content is a powerful tool in restaurant marketing, and platforms like TikTok and Instagram have made it easier than ever to reach customers.

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Book Marketing Email Marketing Social Media 195

EATER

MARCH 12, 2025

One video of the tower has picked up nearly 8 million views on Instagram since October. In Newport, Rhode Island, Wallys Wieners serves a hot dog tower in addition to other stunt-y offerings like a giant espresso martini and an espresso martini tree; a video featuring all three bears the caption this and yap.

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Modern Restaurant Management

JANUARY 21, 2022

" The first six videos in the series showcase the personal accounts by restaurant owners and operators and how their restaurants have a tangible impact on the people around them. Click here to view more videos. Kelsey Yoho, co-owner of Weekend Beer Company in Grants Pass, Oregon.

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Modern Restaurant Management

APRIL 4, 2025

This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience. People look at these people and save their videos with plans to come to your restaurant. When rolling out a menu item, it’s great to get a “foodie” influencer to come and review.

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Modern Restaurant Management

FEBRUARY 22, 2023

Video job interviews and applications – Candidates who go through the process of a video interview as an initial screening are more likely to show up to a first job interview and their first shift. Employees may even consider connecting with candidates via SMS text message instead of email.

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Modern Restaurant Management

MARCH 7, 2023

Are You Using Video? With so many bars and restaurants vying for attention online, video can help you stand out. And websites with more videos tend to rank better than those without. With video, there is so much more you can do. I love working with clients who understand the importance of video.

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Modern Restaurant Management

DECEMBER 7, 2022

Incorporate Videos Whenever Possible. Gen Z is known for having shorter attention spans, which makes video content a priority when engaging them. Adding video content to the restaurant’s website is a good way to get Google to pull the thumbnail in search results, leading to increased traffic.

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Mobile Ordering Social Media Online Ordering Consumer Goods 508

Modern Restaurant Management

JULY 17, 2024

Intouch Insight recently surveyed more than 1,480 North American consumers to understand their views on restaurant technology, including voice and video AI tech in drive-thru. Perceptions of Video AI Technology The survey revealed a slight preference for voice AI over video AI.

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EATER

MAY 9, 2025

One video featuring the cafe hit over a million views. In 2023, the Manchester, England pasta restaurant Onda gained massive attention with videos of its tiramisu drawer, an easy-access holding place for tiramisu during service. One of Ondas videos picked up over 24.6

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Modern Restaurant Management

JULY 11, 2022

Some companies now offer applicants the option of submitting a brief video online instead. If using a digital job application platform, consider offering interviews via video calls. Asking candidates to answer a few questions will let you see who is willing to invest time into the application process.

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Modern Restaurant Management

APRIL 3, 2025

These typically include videos, literature, wall charts and copies of operator manuals that can be an invaluable part of training and daily use of the machines. To gain a better understanding of both the care and operation of food prep equipment, kitchen staff can also look to a manufacturer’s website for resources for help.

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Modern Restaurant Management

AUGUST 7, 2023

Visual System The other key area sports bar and restaurant owners need to pay attention to is the video system. The number of televisions, video walls, and the way the video and audio system work in tandem are all important areas you want to consider when choosing a system for your establishment.

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Modern Restaurant Management

APRIL 4, 2025

James Beard Award-winning chef Sophia Roe debuted a five-part video series, Signature Dish, in partnership with the team at Toast. In this first episode, Roe chats with Chef Joseph (J.J)

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EATER

MARCH 25, 2025

When I initially started making videos on social media, it was me cooking for my wife, and we were trying to figure out where the money would come from for me to buy the food to make the food videos. Its very similar when it comes to running a small business, like a restaurant.

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Modern Restaurant Management

DECEMBER 8, 2020

This makes it the world’s largest video platform (and second-largest search engine , after Google). If you’re having trouble getting people through the door, consider posting videos of cooking lessons, ingredient selection, kitchen hacks, and other experiences that users can replicate at home. Facebook might boast 2.7

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Modern Restaurant Management

NOVEMBER 7, 2023

Instagram : Sharing elegant imagery and engaging video with friends and followers. billion people use Instagram and have access to various elements such as Instagram Stories (24-hour snippets of content), Instagram Reels (short-form video) and in-feed posts. Facebook is also a good place to showcase events or exciting promotions.

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Marketing Social Media SEO Front of House 508