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The Topic Is Tipping

Modern Restaurant Management

For hospitality businesses navigating a rapidly changing market, that extra income in their employees’ pockets is crucial to retaining staff without cutting into their profit margins. Modern Restaurant Management (MRM) magazine reached out to the team at Lightspeed to learn more.

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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 178
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221
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How Restaurant Owners Can Use Audio Marketing

Modern Restaurant Management

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

Marketing 208
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

Secondarily, how to streamline those customers and the various channels they arrive from into an email subscription, a loyalty program addition or an app downloaded for future marketing purposes. Third-party delivery services are expensive, and a meaningful percentage of restaurant-goers are opting out.

Delivery 193
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CREATE A CULTURE OF LEARNING

Culinary Cues

So many walk-through life thinking they are incapable of learning certain skills or expanding their knowledge of a particular topic. Building a culture of learning may just be as important as a restaurant concept, the design of the kitchen space, ambience of the dining room, and intensity of a marketing plan.

Training 367
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.