Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. But, how do you use Instagram to market your restaurant? Play Tag Ever since Chris Messina’s #barcamp hashtag turned up on social media in 2007, hashtags have been big business for marketing.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. While you are waiting to be seated, the hostess fans out a deck of cards containing four jokers. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant.

Marketing 222

Marketing SEO Front of House Website Management 222

7 Shifts

JULY 10, 2020

Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Set a budget ?? Plan your staffing ????? Advertise! ??

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. On the contrary, email marketing can boost any business.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Point of Sale 459

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

NOVEMBER 4, 2021

This puts the customer in the driver’s seat and removes the reliance and uncertainties on timeliness of delivery offered by third parties. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

Mobile Ordering 199

Mobile Ordering Marketing Menu Fast Casual 199

Modern Restaurant Management

JANUARY 4, 2024

New local, national, and international operators and first-to-market concepts have come to Easton to test new ideas and establish a regional foothold. For example, at a time when virtually every restaurant or bar would like to add more outdoor seating, patio space is simply much easier to come by in a lifestyle center.

Retail 106

Retail Marketing Outdoor Merchandise 106

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. Cheers to your success with email marketing!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

Modern Restaurant Management

JULY 6, 2023

Dead times are a hit to your wallet as a business owner as empty seats represent wasted capital investment. Seeing empty seats in your restaurant is disheartening, but the impact goes beyond just losing money. marketers have witnessed business growth by using personalized messaging. Surprisingly, 88 percent of U.S.

Seating 177

Seating Innovation Marketing Loyalty Program 177

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

SpotOn

MARCH 19, 2024

In 2023, SpotOn debuted both Seat & Send , a first-of-its-kind waitlist feature, and a suite of new, maximally flexible hardware to help keep its clients competitive in an industry facing rising food and labor costs with already razor-thin margins.

2024 98

2024 Innovation Email Marketing Point of Sale 98

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Use these 15 hidden in-venue marketing opportunities to spotlight upcoming events. For example, offer VIP seating packages for pro football’s Big Game in early February.

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 391

Menu Seasonal Menu Front of House Café 391

Web Diner

JANUARY 30, 2019

But, when it comes to customers and seating arrangements, that couldn’t really be further from the truth. The way clients are seated is a huge part of it. First of all, identify the different areas where it would be possible to seat customers – while obviously taking into account the areas that are needed for other purposes.

Seating 48

Seating Fine Dining Customer Experience Customer Service 48

Modern Restaurant Management

MAY 29, 2024

Food is visceral in a way that airline seats aren't. Bring marketing along for the ride! I think marketing teams can work side by side with the tech and business teams to come up with the brand promise that resonates most with customers. Can marketing help to personalize and emphasize the value proposition aspect?

Pricing 166

Pricing Airlines Loyalty Program Education 166

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 79

Marketing Email Marketing Social Media Advertising 79

7 Shifts

JUNE 16, 2022

These subjects might include feedback on new multi-unit restaurant technology , menu and marketing initiatives, as well as assistance navigating supply chain, economic, or hiring difficulties. How long franchisees will have a seat on the board. 9:30 am: Navigating the brand's upcoming marketing campaign. 1:00 pm: Dismissal.

Franchise 370

Franchise Franchising Communication Front of House 370

SpotOn

MARCH 19, 2024

Listed as number 9 in the dining category by Fast Company , SpotOn was recognized for its continuous innovation with products like Seat & Send and Marketing Assist. Seat & Send is one of those practical innovations. Ha, you know, Seat & Send is for restaurant owners. It's for their staff.

Innovation 111

Innovation Seating Customer Experience Point of Sale 111

Foodable

FEBRUARY 8, 2022

Listen to "The Current State of the Delivery Market | Season 6, Vol. Alamgir who is on the 2021 Forbes list 30 under 30, is the co-founder of the digital ordering and marketing platform Lunchbox. Adding, they are excited to elevate their design and elevate their marketing as well. 4: Lunchbox" on Spreaker.

Delivery 90

Delivery Marketing Hospitality Food Order 90

Open for Business

JANUARY 16, 2020

There’s entertainment for everyone: Communal seatings sparks conversation and engagement, and singles at the bar can watch sushi masters at work. . Smaller, shareable plates make for a much more social experience,” says Brittany Miller, the group’s director of marketing. … Read more. Show off shareable plates .

Marketing 144

Marketing Entertainment 2019 Reservations 144

7 Shifts

OCTOBER 21, 2021

Virtual restaurants, also known as ghost kitchens, cloud kitchens, or dark kitchens, are a relatively new concept that's growing alongside the delivery app market. Cheap digital menu marketing that captures a share of online dining demand. Cons: You have higher overhead costs because you need more seating and servers.

Fast Casual 370

Fast Casual Food Truck Casual Customer Service 370

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 60

Marketing Email Marketing Social Media Advertising 60

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 60

Marketing Email Marketing Social Media Advertising 60

Open for Business

JANUARY 16, 2020

There’s entertainment for everyone: Communal seatings sparks conversation and engagement, and singles at the bar can watch sushi masters at work. . Smaller, shareable plates make for a much more social experience,” says Brittany Miller, the group’s director of marketing. . Show off shareable plates . … Read more.

Marketing 122

Marketing Entertainment Seating Dine-in 122

Modern Restaurant Management

APRIL 5, 2024

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

Merchandise 193

Merchandise Brewery Design Magazine 193

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

JUNE 10, 2020

” No one knows for sure, but we are seeing glimpses of a trend that may be the answer for restaurant owners and operators: expanded outdoor seating. ” An (ROI) Argument for Expanding Outdoor Seating. Creating or expanding outdoor seating is nowhere near as expensive as a building expansion. Inside Out.

Outdoor 219

Outdoor Seating Customer Service Small Business 219

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

EATER

OCTOBER 26, 2021

La Boqueria and its fellow markets are often crowded hot spots, but absolutely unmissable for visitors Barcelona’s markets draw crowds. Most stalls are run by families with deep knowledge about their products — products that are the foundation of the “market cuisine” sold at the many bars and small restaurants. to 8:30 p.m.

Marketing 104

Marketing White Paper Back of House Bar 104

7 Shifts

FEBRUARY 12, 2021

With restaurant startup costs restaurant startup cost averages at $275,000 or $3,046 per seat for a leased building, According to Sage accounting. For owned buildings, costs get a bump to $425,000 or $3,734 per seat. See What Your Local Market Looks Like. Restaurant marketing is more important than ever before.

License 444

License Equipment Certification Information 444

Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Printed programs for games and plays may also include advertising and give you another way to market your restaurant this fall. This is a fun time of year—and a time of year that restaurants can take advantage of creative marketing.

Advertising 78

Advertising Seating Coupons Seasonal Menu 78