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Why Limited Time Offerings are More Than a Passing Phase

Modern Restaurant Management

For consumers, LTOs often bring to mind seasonal offerings that have become synonymous with specific times of the year. Any quick-service restaurant endeavoring to increase consumer engagement and create a dynamic brand needs to consider making LTOs a significant part of their menu development. All the tasting doesn’t hurt either.

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AI Isn’t the Magic Marketing Bullet Restaurants Think It Is

Modern Restaurant Management

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.

Marketing 167
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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. Source: [link] No wonder Instagram has the impact it does. That’s where a well-rounded Instagram strategy comes in.

Marketing 284
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 225
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The Guide To Email Marketing for Restaurants [Examples, Ideas]

7 Shifts

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. On the contrary, email marketing can boost any business.

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5 Ways to Get Your Restaurant Summer Ready

SpotOn

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences.

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Seasonality Wins ‘Share of Stomach’

Modern Restaurant Management

The food service segment is facing countless obstacles on the road to post-COVID recovery, and prioritizing menu innovation is a key component to remaining top of mind with guests as restaurants compete for “share of stomach.” Once you’ve sourced your seasonal ingredients look to incorporate them into your menu.