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From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
If you don’t stand out from the sea of options for diners, you may not bring enough guests through the door to stay afloat. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. The restaurant industry is highly competitive.
Nowadays, running a successful restaurant takes more than great food and good service. If your website isn’t optimized for mobile, you could be losing out on potential customers. .” Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer.
“Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. While it embodies resilience and survival, born out of government rations during forced relocations, not all Native people view it as a cherished tradition.
“Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
To position your restaurant at the forefront of innovation, consider the following four key strategies and techniques: Seasonal and Trending Eats In a culinary landscape defined by constant change, incorporating seasonal ingredients and aligning with trending topics is a powerful strategy for attracting customers.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. That includes the ingredients and packaging for your menu items, but not things like rent and payroll. This gives you a sense of how effective your menu pricing is. Thats what you actually take home.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. Travel around and youll be rewarded.
The next step to optimizing your online presence is to take advantage of SEO so more customers find you. This includes hours of operation (including holiday updates), your website link, phone number, and menu. To get started collecting Google reviews, check out our article on How to Get More Google Reviews from Customers.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking. You can start by ruling out events that wont fit your venue. First, ask what type of event would best fit your venue.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. This suggests fans are stocking home bars instead of ordering drinks out. Last year, the average ticket size on game day was 9 percent smaller than a typical Sunday. Vegas Jackpot, New Orleans Next?
The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. As examples, any restaurant can, and so many do, offer Caesar Salad as a menu staple.
Order Acceptance Time Order acceptance time measures how long it takes for a restaurant to acknowledge and confirm an online order. The longer it takes for a restaurant to accept an order, the later the kitchen starts preparing it, which pushes back the pickup time for drivers and extends the overall delivery window. Portion size.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
The Plaza Mayor pan dulce stands out because of its tradition, and because it was able to really impose itself as a strong brand here, says Juan Caparrs, a Buenos Aires-based chef and media personality, and the writer behind local food site Sin Reservas. And so, why not take advantage of it? Why not throw all the meat on the grill?
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.
By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve.
Food Costs (COGS) Your food costs, or cost of goods sold (COGS), include everything that goes into producing your menu items, including: Recipe ingredients Beverages Condiments Disposables, like to-go containers, straws, and napkins Tracking your food costs percentage helps you understand how much of your revenue is being spent on your menu.
Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. Let’s say you run a fast-casual restaurant.
Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.
More than anything else, when I was in restaurant kitchens I looked forward to planning and testing the next set of menu changes. A stale menu is not cost effective, ignorant of quality issues with ingredients, uninspiring for employees, and just plain boring. Winter is, by far my favorite season to plan menus.
In this article, you will learn: How to identify top-selling and underperforming menu items Ways to adjust pricing using real sales data How timing and frequency trends improve planning and customer experience Lets dig into what your restaurant data might already be trying to tell you. Ordering data includes more than just what gets sold.
It seems like no one goes out to eat anymore, but maybe today’s consumers are just looking for something new. Although consumers have returned to restaurants in gradually increasing numbers, behavior around eating out has changed. The act of dining out is increasingly tied to people’s social media presence.
Research New Offerings Rigorously Before Adding The question of whether, when and how aggressively to add new menu items, expand hours/days, launch catering options or open another location has substantial implications for restaurateurs. Expand thoughtfully at a manageable pace that allows teams and culture to season properly.
Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video. This way, you can strongly appeal to your customers’ hungry pangs and influence their dining decisions. Seasonal recipe tutorials.
The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. Growing menu innovation and healthy fast food further drive the growth of the market. billion in 2024 and is anticipated to rise at a CAGR of 3.74 Perkins American Food Co.
The cost of the food you serve can be affected by so many different outside influences, some of them more obvious, like the rise and fall of fuel costs or the effects of good or bad weather. It is affected by seasonality, market prices, and even pop culture. It all depends on the kind of restaurant and what's on your menu.
By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.
Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. Third-party delivery apps take a big cut of every salesometimes as much as 30%. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends. So why does it work?
And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event.
From the chef shaking up the Ritz with flavors of Central and West Africa to the Cheval Blanc, where staying the night might just help you skip the year-long waitlist for a table, Tramutas guide excerpted below lays out some of the best restaurants in Paris right now, whether you plan to stay the night upstairs or not.
As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Two out of three gift cards were bought to commemorate a special occasion and 87 percent featured a written note.
As more restaurants focus their undivided attention on their off-premise offerings and guests adapt their consumption to this new environment, plus some of the government relief measures take effect, some small improvements may lie ahead.” Two-thirds (66 percent) of consumers say they have ordered take-out/delivery in the past 2 weeks.
Opening a Second Restaurant: Evaluate Readiness Before Expanding Before diving into logistics, take a step back and assess if your current restaurant is truly ready for expansion. A well-thought-out timeline will help prevent delays and overspending. Be realistic about how long things take — permitting, for example, can be slow.
Seek out a meal on a major beach on Phuket, such as Patong, and it’s easier to find borscht, a burrito, or a burger than a well-executed Thai curry. Eat at your hotel or resort, and you’re most likely getting a toned-down, overpriced take on Bangkok-style Thai food.
Nearly half (47 percent) said they feel like all the delivery and take-out orders result in longer waits when they order in-person and 29 percent said the atmosphere of dining-in is hurt by delivery drivers picking up food. Download the Restaurant Trends for 2022 report for more details. Fast is not fast enough.
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