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From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.
You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. It's an active marketing tool.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. Travel around and youll be rewarded.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Micro-Influencers with Real Local Reach Forget follower counts and focus on local foodies with strong engagement. Display rotating artwork or murals Host a live music night featuring local talent Collaborate on limited-edition packaging or menus 5. Retailers and Boutiques Perfect for seasonal campaigns or shopping districts.
But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Increase sales by promoting high-margin menu items and special offers.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way.
For example, dont host a parking lot cookout if your parking lot is relatively small or you share the spaces with other businessesalthough it never hurts to ask if they would like to participate in the event and promote their store. If partnering with other businesses, be sure they also share the content you make for the event.
There’s an art to scaling any smallbusiness intelligently. KPIs lose relevance if unrealistic for teams execute across the business. In addition to substantial customer research, use concept tests for new offerings with small control groups to gather feedback and assess operational readiness before full unveilings.
Thats not a solid foundation for making smart, scalable business decisions. Businesses that use restaurant analytics can boost their profits by as much as 8%-10% , proving that data analysis explains whats happening and also whats possible. Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?
The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. Growing menu innovation and healthy fast food further drive the growth of the market. billion in 2024 and is anticipated to rise at a CAGR of 3.74 Perkins American Food Co.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. That includes the ingredients and packaging for your menu items, but not things like rent and payroll.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.
Food Costs (COGS) Your food costs, or cost of goods sold (COGS), include everything that goes into producing your menu items, including: Recipe ingredients Beverages Condiments Disposables, like to-go containers, straws, and napkins Tracking your food costs percentage helps you understand how much of your revenue is being spent on your menu.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions. Promotions and Discounts Special offers drive customer action.
In fact, 65 percent of smallbusinesses use email to communicate with their clients. Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video. Seasonal recipe tutorials. Career history.
Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant!
Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
In a survey of 4,079 smallbusiness owners conducted from 8/15 to 9/13/21, 66 percent reported having a "very difficult" time finding the right employees to fill open roles, many of which are necessary to help them drive revenue and rebound. ” What your business offers is also just as important.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
Consider foot traffic, parking availability, nearby businesses, and zoning regulations. Talk to local business owners, visit during peak and slow hours, and imagine what your day-to-day operations would look like there. Consider having a seasoned team member from your original location help with onboarding at the new one.
Influencer partnerships are key to your 2025 restaurant marketing strategy. tweet this) Influencer partnerships are among the most powerful tools in your marketing arsenal today. To help you navigate this new world, we look at the 2025 guide to influencer partnerships for restaurants. They trust the influencers endorsements.
2023 Trends at a Glance Persistent Planners : When life gets busy, DoorDash’s schedule ahead feature makes it even easier to check everything off your list and ensure it arrives right when you need it. Dash From the Past: A Decade Delivered In 2013, things started off small, with a simple idea.
The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.
As more restaurants focus their undivided attention on their off-premise offerings and guests adapt their consumption to this new environment, plus some of the government relief measures take effect, some small improvements may lie ahead.” ” Guest Counts Plummet as their Guests Shelter in Place. Same-store traffic fell by 29.2
Expert Market’s survey results also revealed that labor shortages have been cited as a top concern for nearly a quarter (23 percent) of US F&B businesses, top chart. This insight highlights staffing issues as a concerning and current challenge faced by US F&B businesses. Economic Uncertainty (52 percent) 3.
The kitchen combines them with onion, garlic, bay leaves, and some tomatoes for color, before seasoning with vinegar made from the peels. Toyo even lists banana ketchup as the name of the dish on the menu, rather than tortang talong — an eggplant omelet that’s generally synonymous with the condiment — that comes alongside.
A Return to Normal The National Restaurant Association released its 2023 State of the Restaurant Industry report, which examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead. million by the end of 2023.
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Improved Efficiency Trim menus and reduce food waste. Ready to learn how? Keep reading.
58 percent of consumers rate healthy options on menu as important, with families rating this the highest at 74 percent, followed by Millennials at 71 percent. 58 percent of consumers rate healthy options on menu as important, with families rating this the highest at 74 percent, followed by Millennials at 71 percent.
Menus brim with callouts to potatoes from the neighboring Pemberton Valley (reputedly some of the world’s best), oysters from British Columbia’s Fanny Bay and Desolation Sound, and wines from around the province. Prices are high and lines tend to get long, though. You won’t escape the crowds in summer either. Leila Kwok. Tartar at Oso.
Local food businesses have responded in kind. Although small in size, the state has a layered cuisine from centuries of power shifts. The Portuguese colonized the area for about 450 years and heavily influenced culinary traditions in the process; many dishes and desserts still have Portuguese-derived names.
Understanding your audience helps in crafting a menu and ambiance that resonates with them. Collaborate with Influencers and Food Bloggers Partnering with local influencers and food bloggers can expand your reach. Collaborate with Local Businesses Partner for Cross-Promotions Offer joint deals with nearby shops or services.
With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. Through regular posts, you can remind people of your menu, special deals, and events you’re hosting.
Hunter aims to set the bar for floating day clubs at a time when business and trend forecasters have projected strong potential within the new category. Or the story might concern a small but meaningful moment, like a breakthrough recipe idea, a single epic meal, or the thought process underlying the design of a room. Jeff Hayes.
This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.
From the rise of AI to the increasing popularity of experiential dining, businesses are adapting creatively to meet new consumer demands. Hospitality businesses that were exposed to reduced consumer discretionary spending, higher operational costs and increased costs of servicing debt were most likely to be at risk. Small is beautiful.
Bars and nightlife businesses were among the hardest hit, with consumer interest down 81 percent. Other businesses have seen a surge of consumer interest, including chicken-wing joints (+84 percent), pizzerias (+71 percent) and fast-food restaurants (+55 percent). Deciding where to eat has changed. In the U.S.
With its delicious burgers and fresh proteins chargrilled over an open flame, The Habit Burger Grill offers consumers a diverse, California-style menu with premium ingredients at a Q.S.R.-like family and has significant untapped growth potential in the U.S. and internationally. like value. and Ira Fils, chief financial officer.
But Num says the exercise isn’t about gathering enough eggs to fill out a menu. Utilizing seasonal, traditional ingredients — mountain crabs, boba pearl-like mushrooms, sour forest mangoes, mole crickets — his sophisticated-yet-unpretentious dishes are upending stubborn perceptions. Chef Num at work.
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