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Aperitif for Change: Dry January’s Lingering Influence

Modern Restaurant Management

Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. Local events and seasonal weather patterns may also influence regional variations; for example, New Mexico, Indiana, and Louisiana all showed both increases and decreases during the analyzed period.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
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Influencer Marketing for Restaurants: An Expert’s Guide to Boosting Your Bookings

Modern Restaurant Management

After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing? Influencer marketing is essentially a two-way street.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 490
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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.

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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Unlike previous generations, they seek out the following: Global Influence : Growing up in a digitally connected world, Gen Z has a palate that's as diverse as their Instagram feeds. Share engaging content, collaborate with influencers, and encourage user-generated content to further connect with them.

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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. Leveraging Influencer Collaborations Food bloggers and foodie influencers are incredibly popular – and you should be leveraging their reach.

Marketing 221