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In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
“Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, At the same time, U.S. chain sales grew just 3.1 percent in 2024 — falling short of the 4.1
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. It relieves cashiers and reduces long lines.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | 11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Perkins and Huddle House are classics of the family-dining genre.
From full service to fast-casual to legacy fast-food brands, the one constant was disruption. This approach required fewer front-of-the-house staff to maintain a dining room, complied with government orders, and kept many brands from closing. Just as one issue seemed fixed, another presents itself.
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
“We are seeing sign-on bonuses at fast food and fastcasual locations, something never seen before in the industry. Fastcasual will continue to push out full-service brands because they can assemble food in front of you and get food to the customer more quickly.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. In the food service industry, branded apparel is a critical extension of your business's identity.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Elo’s Sonal Apte, vice president of retail and hospitality. Guests will demand a personalized journey when food is delivered to their door.
Offering increased visibility for brands and expanding the pool of customers restaurants are able to reach, the dynamic services these apps provide are essential for owners and operators competing for relevance and market share in a rapidly shifting landscape of business models utilizing SaaS technology.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
Pandemic pressure: After more than a year of working in an environment fraught with uncertainty and panic, front-of-house staff got fed up with the lack of employee rewards, high risks, long hours, and low pay. Some operators are taking the financial risk, offering wage increases for front-of-house staff.
This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.
If certified B Corps are getting what they’ve invested in, you may have seen the logo and associate it with some of the most notorious “do-gooder” brands: Patagonia, Ben & Jerry’s, Toms, and Thrive Market. But is B Corp certification something restaurants should pursue?
The Small Business Administration (SBA), in consultation with the Department of the Treasury , released the Paycheck Protection Program (PPP) Loan Forgiveness Application and detailed instructions for the application. Step-by-step instructions on how to perform the calculations required by the CARES Act to confirm eligibility for loan forgiveness.
What issues have affected the industry over the last five years in the topics of marketing, design, operations, law, finance, technology and equipment? Tableside ordering via tablets, tableside payment, POS systems designed with mobility and flexibility in mind have dominated the market growing out of the fastcasual.
And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. We've reached a point where we're recognizing the value and limits of these technologies.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
Enter the “Chief Translation Officer”—the person who bridges IT, operations, and marketing. Chris Demery, the CTO from Blaze Pizza , describes his role as “part translator” for his Marketing and Operations counterparts — ensuring data and systems work for every team, not just tech vendors.
Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. For part one, click here. The modern Kitchen Display System (KDS) will be more interactive to increase operational efficiencies and improve quality of food for the chefs and their teams.
It’s an example of what Prague’s Manifesto Market is doing as part of its reopening operation. Manifesto uses the unit of a horse length to help people visualize social distancing and the market layout will increase gaps between the tables to meet the mandatory distance requirement.
Brooklyn Dumpling House just opened and they're already franchising the idea. We also foresee a lot of companies will redesign locations even further to maximize efficiency. Fortunately, we have exceeded in our efforts to reduce our footprint and maximize profitability to effectively operate our drive-thrus and maintain team productivity.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.
According to Black Box Intelligence and Snagajob , full-service restaurants are feeling the pinch and report approximately six fewer employees in the back of house and three fewer in the front of house. Rely on Technology to Increase Operational Efficiency. Enhance CX with Accelerated Contactless Adoption.
Meanwhile, sales at cafes, fast-food restaurants, coffee shops, and casual-dining establishments fell by 27 percent. Meanwhile, sales at cafes, fast-food restaurants, coffee shops, and casual-dining establishments fell by 27 percent. What are causing these disruptions in the US food supply chain?
Be specific about standout elements For example, Arroyo Chop House shares with customers that they serve only the highest grade of domestic wagyu beef. Is your burger piled high with house-cured bacon? What Makes a Great Menu Description Writing a great menu description isnt about stuffing every detail onto the page. Specificity sells.
In-house promotions Leverage customers presence in-store by using flyers, table tents, A-frames, and mentions at the bottom of receipts. In-house promotions Leverage customers presence in-store by using flyers, table tents, A-frames, and mentions at the bottom of receipts. First, ask what type of event would best fit your venue.
Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. Google Business Profile If you only have time to focus on one restaurant review site, or don’t know where to start, make it this one.
Ike’s Love & Sandwiches made a strategic investment in Los Angeles phenomenon Bangin’ Buns with plans to expand the young concept across Southern California and bring the brand to new markets. Ike’s Love & Sandwiches is ranked #12 on FastCasual’s Movers and Shakers 2021 list.
Of these, one of the biggest challenges facing independent, franchised and fast-casual restaurants is staffing. As Americans reach for a potential post-pandemic world, the restaurant industry continues to reel from two years of economic, staffing and supply chain chaos. A recent article in The New York Times cited a 5.7-percent
Dunkin' Hirin' As more of America opens up, Dunkin’ franchisees are seeking to hire up to 25,000 new restaurant employees at Dunkin’ locations, from front-counter to restaurant management, creating immediate jobs that offer long-term education benefits and key career skills for people all across the U.S.
While many fastcasual and QSR restaurants are announcing partnerships with platforms like Uber Eats and Grubhub, not all owners and operators are on board with the third-party delivery trend. For example, delivery workers are often at the front of the house hovering, which employees and customers may find frustrating.
Now, we’re confident we have the right, deeply experienced partner in Samira Shariff to spearhead our entry into the market.” Now, we’re confident we have the right, deeply experienced partner in Samira Shariff to spearhead our entry into the market.” Giorgio Minardi and Naheed Shariff.
Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing. Reduce your bills by opting for energy-efficient appliances and lighting.
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In the last decade, tourist-oriented restaurants, cheesy cafes, and fast food have moved into the town’s Chinese Portuguese shophouses. But mixed in with these are decades-old noodle stalls, casual curry shacks, legendary restaurants, and bustling markets — most of which can be reached on foot, a rarity in Thailand.
Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. . Takeout For Good. Aramark Creates Safety Plans.
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DRH is a strong platform and the company has solidified its position in a number of important markets. BWW Franchisee Acquisition Completed. ICV will combine the remaining DRH and JK&T Wings sports bars, which it acquired in October 2019, making the combined company the largest franchisee of BWW. per share in cash.
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