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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.

Events 195
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From Kitchen to Counter: Outfitting Your Team for Comfort, Style, and Brand Visibility

Modern Restaurant Management

The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. Strategic use of color should inform uniform design decisions.

Uniforms 221
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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

The restaurant needs cohesion, from signage to menu design to uniforms. Scaled brands must strike a balance between brand uniformity and adapting to the local environment. Host events, support local causes, and create moments where loyal guests feel part of something bigger than just a restaurant.

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How Restaurants Can Plan For The Next Hospitality Crisis

Modern Restaurant Management

In the event of a crisis, it helps to have a dedicated team that can respond to the situation in good time. Your team should include both experienced and qualified employees who know what’s required of them in the event of a crisis. Remain Aware of Current Events. Establishment of a Dedicated Crisis Response Team.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

Collaborate with local businesses or events to cross-promote and reach new audiences." Whether restaurants have one location or are a chain, it's essential to make sure customers are experiencing the same uniform messaging across all platforms from in-store banners, printed flyers, and emails to website and online ordering.

Marketing 471
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

Marketing 195
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Restaurant Branding 101: Straightforward Strategies That Work

ChowNow

You can then use these elements to establish the look and feel of your: Menu design Packaging Interior design Uniforms Digital presence Photography These are the first touchpoints customers experience when seeing your brand, so they need to be recognizable across all ordering platforms. Consistency builds trust.