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By scanning this type of QR code, customers can opt-in to receive upcoming event details, promotional drops, happy hours and more–and should they choose an event of interest, they can even add it to their own personal calendars, ensuring they never miss out on the fun.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
Above all, food is set to be the star of the event, 92 percent of employees say attending a holiday party with exceptional food makes them more excited about the event and 78 percent of employees are looking forward to the food at holiday parties the most.
Host Community Events Community events are a powerful way to draw in locals, create buzz, and build long-term relationships. Events that support local causes or celebrate your community’s culture help cultivate a loyal customer base and foster community pride.
Include some details, such as specific menu options or a signature craft cocktail, in the narrative. Place clips of your menu or the restaurant scenery throughout the video to entice viewers while they listen to the customer’s story. Maybe your restaurant offers cuisine they’ve never tried before.
The event planning industry is experiencing a significant transformation. This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
A beer and wine license allows restaurants to craft a unique cocktail menu featuring wine-based liquors without the need for liquor insurance or the extensive paperwork associated with a full liquor license. A well-crafted menu and unique ambiance can encourage customer loyalty.
Meanwhile, extreme weather events are likely to disrupt transportation routes, damage crops, and lead to shortages of key ingredients, resulting in price spikes that impact menus. Strategies for Managing Food Costs During Disruptions Don’t be afraid to substitute ingredients Your menu is not set in stone. percent annually.
The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites.
Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience. A space designed with adaptability in mind allows operators to experiment with different table arrangements, seating configurations and event setups.
This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. These restaurants can also focus on creating a sense of scarcity or urgency with limited reservations or special tasting events.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.
How each area contributes to the whole is a lesson learned in large properties like hotels, resorts, and clubs. [] MENU DIVERSITY A multi-outlet hotel, as an example, will likely have a breakfast restaurant, a family oriented mid-priced restaurant, and a fine-dining operation.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
McDonald’s Quarter Pounders were temporarily removed from the menu across 13 states due to E. coli outbreak reinforces the need for restaurants – and all food businesses – to manage recalls as a supply chain, especially considering the huge scale of this event. The second priority is brand protection.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report: a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. "Our
Revenue growth in 2024 was largely driven by menu price adjustments. While higher wages and benefits correlated with improved business performance, they also necessitated menu price increases, creating a challenging balance between operational sustainability and customer affordability.
Adults 18+ specific questions about non-alcoholic beverages to help inform restaurants, retailers, event planners, and food and beverage firms with business strategies. By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu.
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items.
Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. The surcharges came atop years of menu price hikes that have frustrated consumers and hurt restaurant traffic. Thanks for understanding!” But supply has bounced back in recent months, bringing prices back down to earth.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Host a Party or Event. Offer a Gift Card with Purchase. Throw a party!
From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. 09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Weekend-Only Deals : Feature a special menu item or exclusive discount available for just a few days. Events create buzz, excitement, and a reason for people to choose your restaurant over the competition.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How would you improve or refine our current drink menu? Can you provide an example of a successful event or promotion you organized?
AI-powered analytics are giving operators clearer visibility into their performance—from tipping patterns and top-selling menu items to bottlenecks in service flow. AI and automation are being used to forecast demand, optimize labor scheduling, and even guide menu development. And it’s not just for large enterprises.
Click here to complete your profile Multimedia The summer of spritzes Oysters and value meals trend on summer menus Chef Jonathon Sawyer discusses his Chicago restaurant, Kindling, and his latest TV appearance The chicken wars enter a new phase The Latest Operations Week in Review: McDonald’s new burger, Luckin’s U.S.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If and get a free chilled meal to take home.
Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Present Quarterly Tasting Nights A tasting menu offers an exclusive and exciting experience for all guests. Businesses should consider a singles night where everyone can mingle with others.
From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales.
When communities begin piecing themselves back together after severe weather events, QSRs like McDonald's, Wendy's, and Starbucks often find themselves serving a purpose beyond their usual role. Digital menu boards have become equally rugged. Here's what's working behind the scenes: Take drive-thrus, for instance.
The rewards themselves are flexible toodiscounts, free menu items, or other perks that align with your restaurants offer. Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations.
Look at their pricing, menu offerings, branding, and customer reviews. Adapting to changing consumer behaviors: If diners are increasingly looking for healthier options or prioritizing convenience through delivery, adjusting your marketing and menu offerings can keep you ahead of the curve.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Stay on-theme and dress your regular menu up to be extra spooky for your Halloween party. Half the fun of Halloween is dressing up in something special.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Review and Revise Your Menu Offerings. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check.
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