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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Mobile ordering, contactless payments and self-service kiosks can all improve the speed and convenience of the ordering process, which is especially important in the fast-paced environment of an airport terminal or in between quarters at a sporting event.

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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. Mobile Optimization: The Pocket Sommelier With mobile searches surpassing desktop, it’s essential to: Streamline the booking process.

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Understanding and Using ‘Influence Patterns’ with Restaurant & Cafe Customers

Ken Burgin

They ‘influenced’ you in a way that caused you to act differently to what you thought was ‘rational’. As a business person, your ability to influence the actions and beliefs of others is of crucial importance. It is impossible not to influence others. So when we discuss the issue of influence, we need not ask the question.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

It combines different online and offline strategies to promote a restaurant and increase orders. Optimize the website for mobile screens. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Restaurant marketing revolves around making your business known.

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How to Increase Restaurant Sales with Paid Advertising

The Rail

LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps. Ensure your ads are mobile-friendly and lead to a mobile-optimized website.

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2023 Reflections: The Year That Was in Restaurants, Part Three

Modern Restaurant Management

Noteworthy among these solutions were the widespread embrace of contactless payments, the growing popularity of mobile ordering platforms, and the integration of sophisticated point-of-sale (POS) systems. As we look ahead to 2024, these technological advancements are poised to become even more ingrained in the restaurant ecosystem.

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