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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. For example, if you own a food truck adjacent to a university, you could focus your marketing efforts on college students.

Marketing 492
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MRM EXCLUSIVE: The Tipping Point Is Now

Modern Restaurant Management

Diners are the most willing to tip consistently at fine dining establishments. They are less likely to tip consistently at fast- food locations and ice cream parlors. •Over a one-third of Americans say it is frustrating that they are asked to tip at dining establishments they normally would not have.

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As Your Restaurant Rolls with the Punches of COVID-19, Keep These Tips in Sight 

Modern Restaurant Management

Unequivocally, restaurateurs and entrepreneurs in the food industry have been among the hardest hit, economically speaking, by the COVID-19 pandemic. The normalcy of customers coming in the doors for a night of dining or even a casual lunch feels like a vision of the distant past. Adapting Your Footprint for Outdoor Seating.

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S.

Marketing 221
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A Comprehensive Guide To Restaurant Profit Margins For All Restaurant Types

7 Shifts

Variable costs Variable costs depend on your restaurant’s level of activity, including food and beverage costs, labor costs, and supplies. Many operators struggle with low profit margins, and it’s easy to fall into this trap. In fact, the average restaurant profit margin just falls between 3% and 6%. Constantino writes.

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JUST DON’T KNOW OR JUST DON’T CARE

Culinary Cues

We hire and fire, increase pay, or add more staff, change restaurant menus or add convenience foods to reduce the need for qualified employees, or simply accept that poor attitudes and inconsistent product are just “the way it is.” Look around and you can readily see the results. Look around and you can readily see the results.

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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

It is important to always keep in mind that dining out is still a luxury, even though more and more families have built it into their lifestyle. Whether a quick service restaurant, family dining, food truck, or white tablecloth fine dining operation – there will always be some level of price sensitivity.