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As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Design is more than aesthetics, it’s a strategic tool for enhancing guest experience, driving operational success and telling your brand’s story in an ever-competitive space.
Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price?
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
The data also supports what RMS has been advising: pricing must be strategic. Insights from transactional POS data specific to locations and customer segments can help operators assess where item sensitivities are low or high, indicating which items might have further pricing opportunities and which don’t.
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members. Thus, finding the right balance between maintaining high quality and keeping prices reasonable is crucial. After beta testing Club MCA in select restaurants, the brand saw a notable increase in OSAT.
But behind the friendly smiles and occasional free merch is a strategy designed to make them as much money as possible. These chefs might know how to source the finest ingredients, but no one’s taught them how to negotiate the price of those ingredients or keep suppliers from quietly eating away at their profits.
High coffee prices are becoming a lasting reality for the industry. While many assert that this signifies a long overdue change, as coffee has historically been an undervalued commodity, price volatility affects all levels of the supply chain in various ways. For coffee shops, in particular, margins are tighter than ever.
Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. increase in average wholesale food prices compared to last year, you might want to update your pricing strategy. With the 4.5%
If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items. Menu engineering is the process of using data and design to make your menu more profitable. Hidden gems with potential.
The fast-casual chain on Tuesday dropped prices and simplified the menu in an overhaul designed to drive traffic. CEO Mike Burns said it was time to stop nickel and diming guests.
-based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. This is a clear signal that today’s diners are more willing to switch brands in search of better value – but that shift isn’t driven by price alone.
Heres how it works: Instead of pricing items individually, menus show a combined price that offers a slight discount compared to ordering each item separately. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Why do bundles work?
Brand Expression Through Uniform Design Branded apparel offers a controlled visual communication channel that reinforces your establishment's aesthetic. Strategic use of color should inform uniform design decisions. The integration of these functional elements should be accomplished without compromising brand integrity.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Revenue growth in 2024 was largely driven by menu price adjustments. Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases.
To learn how these layouts can help maxmize efficiency while still providing optimal guest experience, Modern Restaurant Management (MRM) magazine received insights from Aleksandra Kaplan, partner at Swan Dive Design Studio. Among her design tips: Form Must Follow Function, Go Big in Little Ways and Design to Grow.
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Set Smarter Prices : Use data to adjust prices based on demand and profitability. Smarter Pricing Adjust prices based on order frequency and demand. Keep reading.
.” Value-Driven Dining for the Modern Consumer – In a time when consumers seek out both quality and quantity, L&L continues to provide substantial portions at an accessible price point. Beyond the menu, we’re rethinking what the dining experience can be through dynamic restaurant design.
Adjusting menu prices may have worked in the past, but it’s no longer enough to offset rising costs. The True Price of Water A restaurant selling 50 bottles of water per day can create a big environmental and financial impact by moving away from bottled water services and switching to an on-site bottling dispenser.
How value engineering can be a restaurant construction solution in the face of rising prices and unpredictable supply chains. As the prices of construction materials skyrocket due to rising inflation and supply chain woes, budgeting for commercial development has become significantly more challenging. Lines and Designs.
At the same time, economic uncertainty, consumer price sensitivity, and limited resources remain pressing concerns. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. Generative AI also holds promise for enhancing restaurant loyalty programs.
based architecture and design firm / /3877, newly-available real estate offers prime locations and cheaper rent for fast casual restaurants such as taco shops and upscale burger joints. However, with prices rising, customers are choosier about where they spend their money. According to the hospitality experts at Washington D.C.-based
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. A restaurant target market is the specific group of customers your restaurant is designed to attract. Income: Do your customers prioritize affordability, or are they willing to pay premium prices?
Restaurant owners looking to purchase an existing license can face prices up to $1 million depending on demand. The Hidden Costs of a Full Liquor License and a Cost-Effective Solution Across the U.S., This financial burden is not unique to Florida.
Knowing the true cost per serving means you’re not guessing where to set menu prices. When done correctly, dish costing helps you control food costs, reduce food waste, and price items in a way that supports your restaurant’s financial health without alienating guests. Every smart pricing move starts here.
Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. Preparing customers for higher prices requires initiating an explicit conversation the customer usually won’t start.
Just when it seemed QR codes might go the way of the pager or MySpace, improvements in design were followed soon after by the pandemic. Hospitality players can also leverage QR codes to keep their patrons engaged long after they leave the table.
Wine lists that resemble an encyclopedia of the wine making craft are just the price of admission. The price they pay is a lack of balance in their lives, relentless stress, and always concerns about when their star will lose its shine. Cooking should be fun and designed to make all involved happy.
The experience agency, who designed new restaurant prototypes for clients such as Burger King, Panda Express and Panera Bread, surveyed consumers to gain a better understanding of the current customer journey and what guests value most about the restaurant experience, particularly at casual dining and fast casual restaurants.
The full package of compensation and support will be the price of admission and the key to attracting and retaining the next generation. This model will help to create sense of ownership and establish a significant way of retaining good people.
Restaurant owners often get in trouble for designating a worker that should be a full-time employee as an independent contractor. However, this convenience comes with a price. Some systems also handle scheduling. Typically, payroll software providers charge a flat fee per month along with an added fee for each employee.
Therefore, by designing and executing the best loyalty program, you can easily connect with more customers and keep them engaged with your brand. #2. Eliminates price competition in the market : Though customers usually get attracted to the brand that offers more cost-savings.
High menu prices have been an issue in the industry in recent years due to inflation, resulting in a decline in traffic as diners wish to spend less. In 2025, operators can offer elevated foodservice experiences at more affordable prices through emphasizing value in LTOs to drive sales. ”, – T.J.
We can expect to see a prolonged period of higher egg prices through the Easter and well into 2025, according to a repor t from CoBank. To deal with fluctuating egg prices, Powers has a nmber of suggestions including taking advantage of commodity price drops to lock into systemwide supply contracts. "An
Plaid represents structure, heritage, and intentional design. From there, we can start developing the brand identity (think color palettes, typography, and logo design). The restaurant needs cohesion, from signage to menu design to uniforms. Data can also help optimize your menu and pricing model.
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. The Ori’Zaba team told Modern Restaurant Management (MRM) magazine they watched people walk in and have a physical reaction to the three pricing tiers. Double Your Meat!”
In a franchise system, you can also leverage better pricing as part of the whole system compared to operating a single location. Furthermore, the real estate, design and marketing support we offer enhances our capabilities as an ideal franchisor. Design : Collaboration on the building design and coordination with contractors.
Restaurants trying to attract price conscious diners should make sure that their menus carry several low-cost, higher margin staples that can be sold at reasonable prices. Consider reducing the size and price of certain staples and then offering a “super-sized” portion for a higher price.
Operators would see increased prices in their supply chain, resulting in rising costs to their guests as well. Restaurants are responding with creative menu innovations, offering smaller portions, bundled meal deals, and "value bites" menus to provide premium experiences at reasonable prices.
Chains from major burger chains to Taco Bell and Starbucks have announced value meals designed to lure inflation-weary customers or keep loyalists from the grocery or C-store aisles. Additional insights into QSR sales, traffic, and pricing trends are in the Revenue Management Solutions June Trend Report. Positive net sales in May (+1.9
We can expect to see a prolonged period of higher egg prices through the Easter and well into 2025, according to a repor t from CoBank. To deal with fluctuating egg prices, Powers has a nmber of suggestions including taking advantage of commodity price drops to lock into systemwide supply contracts. "An
Here are the essential questions to ask yourself before designing an LTO: Are there any consumer trends you anticipate in the coming months? Here are the essential questions to ask yourself after designing an LTO, before marketing: Does the LTO meet the pre-established goals of the LTO? What kind of LTO would you be interested in?
LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board. Highlight High-Margin Items in the Right Places Design your menu to guide people to your most profitable dishes. Make it easy for customers to join and even easier for them to redeem their rewards.
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