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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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What Does Lent Have to Do With Crispy Fish Sandwiches?

EATER

Seafood season offerings from Wendys McDonalds and Popeyes. Why fast-food restaurants observe seafood season and not other religious holidays According to Wendys, its seafood season. Arbys has a limited time menu of crispy fish sandwiches. Its enough for fast-food restaurants to take notice.

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Optimizing Business Catering Opportunities

Modern Restaurant Management

With the post-pandemic return-to-office, business catering is in full swing. But business catering is a different beast requiring different menus, operations, and technology. What are the primary differences in business catering vs. party catering? Business catering is complex and high stakes.

Catering 221
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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.

Beverage 450
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Five Ways to Increase Sales at Your Restaurant this Valentine’s Day

Modern Restaurant Management

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Upsell with Valentine’s Day Specials. Offer a Gift Card with Purchase.

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Launching Your First Food Truck: 3 Crucial Considerations for Success

The Rail

While the endeavor itself can be plagued with challenges like formulating the perfect menu or simply getting the word out, success isn’t impossible with the right considerations and tools along the way. The value of location in relation to business isn’t a new concept.

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What are Some Additional Ways to Build Revenue Streams and Prepare for the Winter Months?

Modern Restaurant Management

However, for many states and cities in climates that experience a full four seasons of weather, cooler weather is fast approaching and with it, another chance to make operational changes. So, what are some additional ways restaurant operators can swing with the seasons and make additional revenue? Then, work to fill those gaps.