7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

AUGUST 1, 2022

In a tight labor market, restaurants are struggling, with many reducing hours or even closing due to staff shortages. While in other industries it’s common to have a dedicated HR or recruiting team, in the restaurant business, general managers typically handle hiring and training as well, on their own. Recruiting is an art.

Recruiting 199

Recruiting Email Marketing Inventory Training 199

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. It’s that simple, and it’s that hard.”

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

JANUARY 15, 2020

There are infinite actions involve from planning to implementing to analysing marketing efforts, and paying attention to the factors that make a restaurant owner successful. The smart owner first analyses the reasons why a restaurant fail then try to overcome it by implementing effective marketing strategies.

Food Truck 96

Food Truck Employee Relations Email Marketing Point of Sale 96

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

MARCH 27, 2020

Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Let customers know that you’ll only be sharing recipes through your email newsletter.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. They can drop off coupons to receptionists that include an offer – like a $50 gift card – for whomever books the holiday party. That’s likely going to be the receptionist.)

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

The Restaurant Times

MAY 10, 2021

Social media marketing is a huge field in itself. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. Use Email Marketing. You will need to start by building an email list of past customers or new customers you wish to target. Source : pexels.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

7 Shifts

SEPTEMBER 19, 2022

Things get lost when conversations start verbal, go to text, and end up in an email. Showcase your core values in your employee handbook, new-hire training, job descriptions , and company careers page. Email is OK, but if you're thinking of using social media to communicate with employees— don't. Communication breaks down.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

Marketing4Restaurants

NOVEMBER 3, 2021

This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. In the last episode, we talked about free and effective marketing tools you can utilize to boost your restaurant’s campaigns. We use Ontraport. Video Editing. So that’s it.

Technology 98

Technology Marketing SEO Website Management 98

Sling

SEPTEMBER 13, 2022

Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures. Your employees can come to you with minor issues that can distract you from the larger business issues, like marketing and sales. 5) Set realistic goals.

Retail 144

Retail Management Management Point of Sale 144

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. This information can then influence your marketing initiatives.

Management 397

Management Management Email Marketing Point of Sale 397

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

The Restaurant Times

NOVEMBER 10, 2021

By leveraging the latest best practices, you can implement advanced technology solutions, optimize your budget, hire and retain competent staff, and benefit from real-time data analytics. . With the incorporation of POS, many F&B brands have successfully launched personalized marketing campaigns. Hire Competent Staff.

Operations 52

Operations Management Management Front of House 52

Restaurant365

MAY 13, 2020

Knowing how to reduce restaurant employee turnover and increase retention rates in your staff can save your restaurant money in the long term, with resources once wasted on constant hiring and training put to better use. In the restaurant industry, people aren’t behind desks checking their email; they are on the go.

Technology 88

Technology Hiring Communication Tip Distribution 88

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. However, they are not always the best solution.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Sling

AUGUST 9, 2023

A Practical Guide February 2023 55 Restaurant Marketing Tips To Win Your Market February 2023 How To Choose The Best Payroll Software For Your Business January 2023 35 Creative Food Truck Ideas for Your Next Business Venture January 2023 What Is a Bistro and How Does It Differ From Other Restaurants?

Article 78

Article 2023 2022 2021 78

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 90

Webinar Social Media Food Safety Cash Management 90

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. This information can then influence your marketing initiatives.

Management 195

Management Management Email Marketing Point of Sale 195

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Of course, we want the former for you.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Touch Bistro

MAY 26, 2021

A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Marketing and Promotions. The Ultimate Guide to Restaurant Marketing. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Restaurant Clicks

JANUARY 28, 2020

You’ve done months of work planning your restaurant, creating menus, hiring staff – it’s finally time for the grand opening of your restaurant! Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Influencer marketing. Use Live Entertainment.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

Notch

MARCH 5, 2019

But this easy-to-implement restaurant tool can still play an important role, not just in marketing your restaurant but in collecting important data that can help you better serve your guests. Marketing and promotional opportunities Restaurant comment cards are one of the many ways your restaurant can market and promote itself (see #29).

Email Marketing 69

Email Marketing Customer Experience Training Customer Service 69

EATER

DECEMBER 21, 2020

But as an employee on the receiving end of that rage, the book fails to account for trauma he caused me. I am definitely not the intended audience for Eat a Peach : In 2008, I was hired as the corporate beverage director for Chang’s young empire; I held this job for seven months before I was fired without explanation.

Front of House 145

Front of House Back of House Book 2008 145

Modern Restaurant Management

JULY 30, 2021

Their growth in urban and suburban markets is impressive and is the result of great operations and focus on people development,” said Andrew Cherng, Co-Founder and Co-CEO of Panda Restaurant Group, the largest Asian dining concept in the U.S. “The market is still ripe for continued expansion and growth,” said Kapoor.

Franchise 199

Franchise Franchising Fast Casual Point of Sale 199

Notch

MARCH 5, 2019

But this easy-to-implement restaurant tool can still play an important role, not just in marketing your restaurant but in collecting important data that can help you better serve your guests. Marketing and promotional opportunities Restaurant comment cards are one of the many ways your restaurant can market and promote itself (see #29).

Email Marketing 52

Email Marketing Customer Experience Training Customer Service 52

Restaurant365

NOVEMBER 19, 2019

To optimize labor hiring and training costs, restaurant operators can turn to restaurant operations tools to reduce costs over time. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. Accurately tracking business intelligence.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

EATER

JUNE 6, 2022

At Eater, we have a tradition of introducing new hires with three fun facts. Now, visits home revolve around where we’re eating, whether it’s mom-and-pop breakfast shops serving soy milk and fried crullers, oyster omelets at the night market , or Michelin-starred meals. Below, you’ll find links to recent food stories worth a read.

Seasonal Menu 56

Seasonal Menu Email Marketing Dine-in Reservations 56