7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Ken Burgin

JULY 17, 2022

Contact Previous Bookings. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? At a minimum have click-and-pay invoices to collect booking payments.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Book Reservations, Join Waiting List.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Your goal should always be to dominate your market. You’re not marketing enough.

Coaching 330

Coaching Email Marketing Communication Workshop 330

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 171

Marketing Email Marketing Online Ordering Specials 171

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Additionally: Personalize emails with the recipient’s name.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). You could use email finder software to get their contact details and send them your helpful content. You can also use email to promote your brand’s positive image.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Loyalty Program 111

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Refer to guests by name in your emails and provide recommendations tailored to their preferences. For your rewards program to be successful, regular engagement is key.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. It’s that simple, and it’s that hard.”

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

APRIL 28, 2020

COVID-19 update: GrubHub has offered greater marketing exposure on their app for struggling restaurants, but this also comes with a 3% rate increase. Network: Available in more than 50 markets across the US, including Atlanta, Phoenix, Philadelphia, Los Angeles, Chicago, and Las Vegas. ?? Commission fees: 10% - 20% ??

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Bingage

MARCH 18, 2023

However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. You can spend less on marketing by targeting customers instead of prospects. Book a free demo to see how we help brands boost customer retention. Did you know?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

AUGUST 1, 2022

In a tight labor market, restaurants are struggling, with many reducing hours or even closing due to staff shortages. It’s common for candidates to book same-day or next-day interviews, and easy to automate, freeing up GMs for other work. With average restaurant staff turnover at 130 percent , this is not entirely surprising.

Recruiting 199

Recruiting Email Marketing Inventory Training 199

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Plus, the data can be used for future marketing initiatives. Promo Cards.

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . It sends automatic confirmation texts and emails. Free iPad.

Reservations 78

Reservations Email Marketing Social Media Book 78

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Ken Burgin

MAY 9, 2021

Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action…. Alert your customers – through email, text message, social media posts and signs on the window. Use Canva to design catchy signs – look sharp and professional.

Social Media 78

Social Media Email Marketing Communication Customer Service 78

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. Take the Time to Build a Brilliant Email List for Your Restaurant.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Marketing4Restaurants

DECEMBER 6, 2021

In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes for our Episode on Why your Restaurant needs marketing. The business plan is amazing but they don’t have a marketing plan to articulate it.

Marketing 98

Marketing Email Marketing Social Media Download 98

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Deliverect

JUNE 29, 2020

Technology allows your customers to book their table online, leave feedback about their experience, and follow your business. Multi-channel marketing. And how can your restaurant master marketing to capture that audience? An omnichannel marketing strategy is therefore a must for every type of restaurant.

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Open for Business

FEBRUARY 18, 2020

Review the books to see who dined with you on Valentine’s Day. Close the loop on marketing campaigns. Restaurants using OpenTable’s marketing tracking feature can measure reservations and revenue back to digital marketing channels and campaigns. How did your game plan perform? Was the floor efficient?

Email Marketing 78

Email Marketing Book Seating POS 78

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. User-generated content, as it is called, is a key part of restaurant marketing. Urgency moves people—let that inform your marketing ideas.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Bingage

MARCH 18, 2023

However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. You can spend less on marketing by targeting customers instead of prospects. Book a free demo to see how we help brands boost customer retention. Did you know?

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Bingage

MARCH 18, 2023

Whether it’s through social media marketing campaigns or email marketing campaigns or building a social community, you have to make sure you provide effective values on various platforms and channels to push customers toward you. You can spend less on marketing by targeting customers instead of prospects.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52