7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Personalization refers to communicating with customers at every touchpoint. It has billions of users worldwide.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. Find ways to make your brand more appealing, simplify booking processes, and intrigue potential guests with personalized offers. To do this, more hospitality brands use unifying communication platforms.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. Find ways to make your brand more appealing, simplify booking processes, and intrigue potential guests with personalized offers. To do this, more hospitality brands use unifying communication platforms.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

7 Shifts

MARCH 27, 2020

How to communicate your COVID-19 restaurant closure. Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Carry that level of personalization through to your communications. Refer to guests by name in your emails and provide recommendations tailored to their preferences.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Just make sure you have consent to communicate with them! Promo Cards.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

Ken Burgin

MAY 9, 2021

Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action…. Alert your customers – through email, text message, social media posts and signs on the window. Here’s a great list of options.

Social Media 78

Social Media Email Marketing Communication Customer Service 78

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Things get lost when conversations start verbal, go to text, and end up in an email. Unclear communication leads to frustration and a less-than-stellar work experience.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Giving the customer a direct line of communication is crucial as users prefer simpler and more convenient ways of communication.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Event Management & Booking Systems – for Restaurant and Function Venues. Goodbye barista? easy to edit.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. This information can then influence your marketing initiatives.

Management 397

Management Management Email Marketing Point of Sale 397

Next Restaurants

SEPTEMBER 3, 2020

Each restaurant marketing offer should feature a single landing page that is designed for a specific target audience. For example, a landing page on a restaurant website could aim to get visitors to book a table, buy a gift certificate, order delivery , or reserve the restaurant for their party. Simple Website Navigation. Image source.

Design 181

Design Loyalty Program Mobile Ordering Online Ordering 181

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. Take the Time to Build a Brilliant Email List for Your Restaurant.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Harbor Touch

JULY 8, 2020

2 – Marketing Through Social Media. Depending on the nature of your restaurant, you may be used to some local, in-person marketing tactics. If you run a restaurant, you’re likely aware that there are often more communications than customers might expect. And as our post on ‘How Much Do POS Systems Cost?’

Email Marketing 78

Email Marketing Social Media Cash Management POS 78

Tableo

JUNE 26, 2023

Personalise your messaging and utilise their names when communicating with customers to win them back. Direct communications on social media should also be immediately and carefully answered. Use email marketing to communicate with your customers. Send them individualised deals, updates, and newsletters.

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Next Restaurants

AUGUST 20, 2019

Marketing automation is a great way to supercharge your restaurant’s marketing efforts quickly and simply, creating a loyal customer base and a strong online presence. We’ll take a look at five ways your restaurant can use marketing automation, increasing your guest visits in no time. Marketing Automation: A Quick Overview.

Marketing 67

Marketing Email Marketing Loyalty Program Social Media 67

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Ken Burgin

FEBRUARY 29, 2020

We also have low-cost and sophisticated ways to reach out to customers, through targeted social media, email marketing, online bookings, websites and online directories – we can communicate much more effectively. Renewal and innovation can’t stop during a slowdown.

2020 88

2020 2001 2007 2009 88

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Sling

OCTOBER 21, 2019

As a business manager , you have a lot of responsibilities: plan projects, create and execute marketing, coordinate deliveries, organize employees, and ensure the smooth operation of your company. Sure, you now have the option of emailing your schedule to all employees simultaneously. And who’s to say every employee even uses email?

2019 109

2019 Tip Distribution Employee Relations Website Management 109

EATER

MAY 26, 2023

The 450-page book dives deeply into the world of vegetables, from their production to their many uses to their cultural context. It’s been the same team for all three books: photographer Emily Berger and stylist Molly Hayward. And communication of thoughts and emotions is always valuable. It’s a very solo project.

Agriculture 89

Agriculture Front of House Back of House Book 89

Open for Business

MARCH 1, 2023

Top three skills needed: Good with numbers Computer literacy Good customer service Communications manager job description Not every restaurant will require a communications person. A communications pro can also help get your restaurant media coverage and handle any incoming press questions.

Fast Casual 78

Fast Casual Cash Management Front of House Fine Dining 78

Sling

SEPTEMBER 13, 2022

Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures. Your employees can come to you with minor issues that can distract you from the larger business issues, like marketing and sales. 12) Plan ahead.

Retail 144

Retail Management Management Point of Sale 144

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. Contact page/booking form.

Marketing 52

Marketing Email Marketing Social Media Website Management 52