Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

Communication 175

Communication Social Media Menu Loyalty Program 175

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Timing Is Everything.

Communication 176

Communication Email Marketing Customer Service Reservations 176

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 152

Management Management Loyalty Program Social Media 152

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JUNE 3, 2022

And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. And restaurants need people to do things outside their four walls—from marketing to finance to graphic design. Communication is lacking. The Solution: Standardize team communication.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand.

Marketing 196

Marketing Email Marketing SEO Social Media 196

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? When you decide who is responsible for managing delivery orders, train those staff members on the processes they need to follow, how they should communicate delays to customers, and the tools they need to use to fulfill orders. How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

7 Shifts

JANUARY 20, 2023

We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list. Email lists are a great way for restaurants to keep in touch with their customers.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

APRIL 15, 2020

Next, you should create a communication channel for the pickup. The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up. Make sure the area has a parking lot along with a safe, secure drop-off place for food to get picked up by the customer.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market. You’re not marketing enough. Communication is key if you want to build a badass culture.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 63

Loyalty Program 2024 Email Marketing Coupons 63

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 58

Loyalty Program 2024 Email Marketing Coupons 58

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Conduct a survey through your email marketing, text messaging, website, and social media channels. Communication and engagement work to make great relationships and loyal customers. You’ll catch more millennials here.

Email Marketing 105

Email Marketing Loyalty Program Social Media Point of Sale 105

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 155

Marketing Email Marketing Online Ordering Specials 155

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improved communication.

Front of House 174

Front of House Social Media Email Marketing Point of Sale 174

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

MAY 4, 2023

Many companies rely on email to reach existing customers. While email can be effective, it often gets lost in the shuffle. billion emails will be sent and received each day, according to Statista. The average American worker spends 28 percent of their time managing their email inbox, McKinsey & Company reports.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Certification 98

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 143

Marketing Email Marketing Online Ordering Specials 143

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. These communications were heavy on discounts and had little brand voice or personality.

Social Media 187

Social Media Email Marketing Customer Experience Communication 187

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 175

Customer Experience Customer Service Technology Communication 175

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

Email Marketing 169

Email Marketing Loyalty Program Point of Sale Download 169

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 193

Marketing Social Media Mobile Ordering Website Management 193

Gourmet Marketing

JUNE 9, 2020

There are multiple ways to communicate your restaurant’s reopening plans, and it’s not just by hanging an “Open” sign on your door. From marketing tactics to updated health and safety measures, below are vital communications to consider. Develop a core message. Update your digital platforms. Bottom line.

Communication 53

Communication Food Safety Email Marketing Social Media 53

7 Shifts

MARCH 27, 2020

How to communicate your COVID-19 restaurant closure. Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. So, in short, a loyalty program’s targeted marketing leads to happier customers, and happy customers bring in more revenue.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

MARCH 10, 2021

Despite all of the noise surrounding social media marketing, it’s interesting to note that email still leads the field when it comes to effective marketing techniques and knowing how to ensure targeted communication lands is as important as ever. Plan targeted communication that works best for each slice.

Email Marketing 135

Email Marketing Communication Small Business Customer Service 135

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 154

Loyalty Program Social Media Email Marketing Point of Sale 154

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148