A Matcha Shortage Hits TikTok’s Favorite Brands
EATER
NOVEMBER 26, 2024
In the US, matcha sales have reportedly reached in excess of $10 billion over the past 25 years. They did roughly six months of sales in a little less than a month,” Mangan says. At least four manufacturers that Sazen works with are experiencing supply shortages over their “entire matcha portfolio” and have suspended sales.
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