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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent. Freeze-Dried Fruit & Veggie Powders Freeze drying fruits or vegetables enhances both flavor and texture in beverages.

Beverage 450
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Aperitif for Change: Dry January’s Lingering Influence

Modern Restaurant Management

Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. Local events and seasonal weather patterns may also influence regional variations; for example, New Mexico, Indiana, and Louisiana all showed both increases and decreases during the analyzed period.

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Functional Beverages Gaining Popularity in Restaurants

Restaurant Business

Todays consumers are very knowledgeable about ingredients, and theyre looking to beverages to conveniently manage their health. Spins sales data found that 39% of beverage sales are dedicated to products that promote health and wellness. Historically consumers managed their health and wellness by eliminating certain ingredients.

Beverage 210
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From Crunchy to Creamy: Anti-Texture Trend Is Taking Over Plates

Modern Restaurant Management

The texture of a food or beverage item can make it appear more craveable, deliver a certain desirable mouthfeel, or even carry a particular sound that influences our perception. We eat with our eyes first, which makes visual platforms like Instagram, TikTok and YouTube ideal for discovering new and trendy food and beverage cravings.

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Restaurant Licensing: Expanding Your Brand’s Reach and Revenue

Modern Restaurant Management

This desire is fueling a surge in food and beverage brand partnerships and collaborations. What current retail trends are influencing licensing strategies in the F&B industry? Consumers are increasingly looking for convenience, ingredient transparency, nostalgia, and brand familiarity, particularly in food and beverage categories.

License 221
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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

There’s a visual nature to the food and beverage industry. In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. Leveraging Influencer Collaborations Food bloggers and foodie influencers are incredibly popular – and you should be leveraging their reach.

Marketing 221
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Tapping into the Trend of Sustainable Coffee in Dining

The Rail

As more consumers become conscious of the environmental impacts of their choices, sustainable products are increasingly popular, particularly in the food and beverage sector. Health Awareness: Most consumers perceive beverages made of sustainable coffee beans as much healthier compared to conventional coffee drinks.