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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

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How To Increase Restaurant Sales: 20 Proven Tips & Tactics

7 Shifts

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

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22 Restaurant Advertising Ideas Driving Guests To Tables In 2022

7 Shifts

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. Don't underestimate the power of in-house advertising at your restaurant. Hang Your Restaurant's Menu in The Window. For your restaurant, that means competition. Table of Content.

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Reaching and Keeping the New Generation of Diners with Effective Customer Loyalty

Modern Restaurant Management

Keep your customers coming back for their favorites by saving their preferences and offering them to place those same orders again. Offering deals that customers can’t refuse is what makes them go through with buying, but influencing loyalty isn’t a one-size-fits-all all approach – do what is best for your restaurant.

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How to Raise Restaurant Menu Prices without Negative Pushback

Ken Burgin

Inflation is back, following dramatic rises in energy costs, wages and all the food & beverage supplies we purchase. When Should You Increase Menu Prices? What to Consider When Deciding to Raise Menu Prices. Pricing is Part of Your Image and ‘Positioning ‘: it influences people’s perceptions of you.

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How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales

Modern Restaurant Management

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. These spaces are only used to prepare food for off-premises consumption; there is no dining room, curbside pickup or drive thru, which means operators can get by on skeleton back-of-house (BOH) crews.