Modern Restaurant Management

DECEMBER 18, 2024

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. . As we expand globally, these principles of innovation are our guide.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

7 Shifts

OCTOBER 22, 2024

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

FEBRUARY 10, 2020

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

ChowNow

MARCH 7, 2025

You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Data can help you create a menu that contains more of your customers favorites so you can phase out underperforming dishes. Optimize your menu based on sales trends.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Restaurant Business

JUNE 11, 2025

The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. By Heather Lalley on Jun. Photo: Shutterstock 7-Eleven is ready to do battle in the summer value wars. By Heather Lalley on Jun.

Fast Casual 175

Fast Casual Cash Management Retail Leadership 175

Modern Restaurant Management

MAY 21, 2024

What’s on the Menu? Consider seasonal flavors, cold brew variations, and creative blends to cater to a broader range of preferences. Restaurants in the category should consider value pricing strategies for their beverage menu. Delivery users are less price-sensitive than customers using other sales channels.

Beverage 493

Beverage Fast Casual Seasonal Menu Customer Experience 493

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

FEBRUARY 2, 2023

Establishments that choose a theme ahead of time and advertise accordingly will drum up interest for patrons as well. Present Quarterly Tasting Nights A tasting menu offers an exclusive and exciting experience for all guests.

Fine Dining 474

Fine Dining Customer Experience Events Seasonal Menu 474

EATER

DECEMBER 20, 2024

In 1985, Plaza Mayor incorporated pan dulce to its menu of Spanish classics think paella, potato tortillas, and grilled octopus because of a hunch that it would pair well with the tart sidra, or Spanish cider, served at the time. And there are generally no workarounds to the long lines during the holiday season.

Point of Sale 269

Point of Sale Merchandise Pricing Seasonal Menu 269

Culinary Cues

OCTOBER 24, 2020

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 482

Menu Seasonal Menu Front of House Reference 482

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking. " Cutting a marketing budget creates a ripple effect that may not be felt until months down the road when the damage has already been done. ."

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

NOVEMBER 15, 2022

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. To do this, restaurants will either need to use lower cost food items or raise menu prices. Another way to introduce price increases is to introduce new elements to the menu.

Pricing 490

Pricing Food Supply Seasonal Menu Menu 490

Modern Restaurant Management

DECEMBER 31, 2024

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. million birria orders this year alone.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

The Rail

APRIL 14, 2025

By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

DECEMBER 10, 2019

You can also minimize the heightened cash flow pressures of the peak season. There are various reasons for fluctuating payroll: Seasonality, high staff turnover, and varying hourly rates (depending on experience). Forecasting can help you set the appropriate budget, taking seasonality into account.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

Modern Restaurant Management

MAY 12, 2022

There’s a lot that happens behind the scenes to get that bottle of your secret seasoning mix into hands of your guests or onto big-box shelves. Identify the Winner on Your Menu. Often, we look for bottlenecks in production: where an item is custom, requires skilled labor and is used in large quantities on the menu.

Retail 450

Retail Certification Seasonal Menu Insurance 450

SpotOn

NOVEMBER 21, 2024

The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

The Rail

MARCH 25, 2025

Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings. Engaging content like Instagram Reels or TikTok videos showcasing construction progress, new menu items, or even staff preparing for the move can make followers feel like they are part of the journey.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JUNE 13, 2024

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. These are the menu items that customers come back to time and time again, forming lasting connections and becoming ambassadors for brands. In the $387.5

Seasonal Menu 309

Seasonal Menu Loyalty Program Innovation Point of Sale 309

Culinary Cues

DECEMBER 1, 2019

In preparation for the holiday gift giving season it was somehow decided that it was appropriate to recognize those private businesses within your community by stopping in to say hello, thank them for all that they do, and spend a little money. Every year, this weekend is the official time to celebrate small businesses.

Small Business 489

Small Business Customer Experience Customer Service Seasonal Menu 489

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant.

Events 351

Events Social Media Kitchen Safety Seating 351

The Rail

MARCH 31, 2023

Your drink menu doesn’t need to be dominated by non-alcoholic options, but having many beverages could help you this year. Emphasis on Sustainability and Seasonal Eating Every year, there’s building excitement among people who want to do their part to live a more sustainable life. Add more vegan options to your menu in 2023.

Menu 290

Menu Seasonal Menu Point of Sale 2023 290

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Share New Menus or Events Announce new menu items or special events via visually appealing emails.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” Holiday Season Expectations.

2021 447

2021 Retail Online Ordering Loyalty Program 447

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Valentine's Menu Trends Restaurant guests heavily favor tasting menus this Valentine’s season, according to Lightspeed. percent dip in overall gratuities.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

EATER

OCTOBER 6, 2023

That day, its chalkboard menu advertised something called Lea’s Amazing Soup, which turned out to be sweet-and-sour cabbage. They spent that summer overhauling the space themselves and designing the menu. Season with vinegar and salt, to taste. Hammel ordered the soup and began talking to Lea herself.

Seasonal Menu 300

Seasonal Menu 2023 Book Small Business 300

ChowNow

JUNE 3, 2024

Refresh Your Menu Summer is all about light, fresh, and flavorful foods. Diners are looking for meals that match the vibrant season, so now’s the perfect time to shake things up. Seasonal Ingredients: Incorporate fresh, local produce like tomatoes, corn, and berries into your dishes. Looking for more social media guidance?

Social Media 195

Social Media Seasonal Menu Outdoor Catering 195

Modern Restaurant Management

OCTOBER 9, 2024

What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities. With the upcoming holidays, how should operators create menus tailored toward parties and celebrations, either office or family ones?

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. Remember to mark holidays and seasonal changes so you can post timely greetings and promos! Source: Instagram, @Tapestryboston c/o WordStream ) Tip: Create a branded hashtag and encourage customers to use it by displaying it somewhere on your menu.

Marketing 284

Marketing Social Media SEO Consumer Goods 284