Modern Restaurant Management

JANUARY 26, 2022

On Valentine’s Day, restaurants fill up quickly with reservations from couples eager to spend a romantic night together. In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. While they don’t have to be that cheesy, it’s fun to get into the spirit!

Social Media 563

Social Media Seasonal Menu Advertising Events 563

7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Use email newsletters in marketing your restaurant Email marketing is one of the most effective restaurant marketing strategies for driving engagement and increasing reservations.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MAY 30, 2025

This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

FEBRUARY 12, 2024

hours, offerings, website link, ordering link, reservations and reviews). Reservations and Online Orders If the restaurant uses third- party services for online reservations and online ordering, inquire about the details of the services so you understand how much you’ll be paying, how they work, and how to access the accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Use technology, reservation platforms, and customer reviews to ensure that everyone is in constant communication and that problems are resolved quickly. People want service that is quick, easy, and hassle-free.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

EATER

OCTOBER 24, 2024

On one such Election Day in 1841 in Montpelier, Vermont, the bakery advertised that with a 50-cent ticket you would receive a pound-size serving of cake and the chance of a ring inside.” By other accounts , these cakes were also served and sold at town meetings.

2016 329

2016 Reference 2024 Government 329

Modern Restaurant Management

DECEMBER 30, 2020

Whether that means introducing online ordering, adding contactless pay options, upping your social media game or launching paid digital advertising efforts, you need to adapt to make sure you are effectively engaging new and existing customers. When do reservations spike? Which part of town dominates online orders?

2021 563

2021 Marketing Food Safety Back of House 563

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

Modern Restaurant Management

JUNE 9, 2023

Lack of Marketing and Advertising Tapping into marketing strategies like online advertising and customer-specific marketing protocols is crucial in today’s competitive environment. Ensure you have a proper reservation system for guests and a roster for all the tasks that are to be performed in your restaurant kitchen.

License 408

License Document Hiring Fine Dining 408

The Rail

APRIL 14, 2025

A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization. While excellent content marketing presents your restaurant as an authority, paid advertising efforts on Google and social media create focused traffic.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Build and Segment Your Email List : Collect emails from customers who order online, make reservations, or join your rewards program.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

JULY 10, 2020

A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Many other businesses, however, rose to the challenge and we saw a wealth of marketing messages and advertising that tapped into the themes of staying safe, doing our bit and supporting our communities.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

MAY 21, 2020

Keep customers from congregating in waiting areas by adopting a reservations-only business model. At this point, you don’t have the facility to rely on cash reserves to splurge on marketing. Also, depending on your local regulations, expand restaurant seating to ensure as much space as possible. Protect Your Employees.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

MARCH 7, 2025

Reservations & Waitlist Data : Helps track guest visit frequency, dining preferences, and peak reservation times. Third-Party Data : This comes from external sources, like delivery platforms or advertising networks. Because you collect it firsthand, its highly reliable and allows for direct customer engagement.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 383

Sports Point of Sale Entertainment Customer Experience 383

Culinary Cues

AUGUST 31, 2024

Make your mission statement “live” everywhere in the business: your website, social media, newsletters, emails, business cards, on the wall of your employee dining area, in your employee manual, on your business checks, prominent on your menu, and in your advertising. Restaurants with a clear, “bought into” mission statement are successful.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

ChowNow

FEBRUARY 7, 2025

SMS Marketing Perfect for sending time-sensitive promotions, reservation reminders, and personalized offers directly to customers phones. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools. Great for brand awareness, promotions, and engaging with customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

AUGUST 4, 2023

Including a link to your restaurant’s app or website and allowing viewers to reserve a table or even order delivery or takeout right away can help you get direct ROI from your video. Closing the gap between inspiring them to make a purchase and giving the tools to follow through with it helps you achieve more reliable conversions.

Serving 419

Serving Social Media Events Entertainment 419

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. Especially for dining rooms and outdoor spaces with lower capacity, we suggest keeping a credit card on file for reservations. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Restaurant Email Marketing Explained Restaurant email marketing is a powerful tool to connect with guests and drive reservations.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

EATER

NOVEMBER 3, 2020

Until now, the latter category has been how a restaurant advertises that it is a place worthy of occasion, a different experience than going to a diner or a Chili’s. If a jacket is required, the restaurant can decide to whom a reserve jacket will be bestowed, or whose jeans allow for bending of the rules.

Website Management 353

Website Management Sports Customer Experience Reservations 353

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

EATER

JANUARY 14, 2025

We should start describing rendered fat taken from any part of the body other than the kidneys as beef lard, while tallow should be reserved for only rendered renal fat. Advertising. Its important to differentiate between rendered renal fat and rendered muscular fat because they have wildly different properties. Dont believe me?

Advertising 246

Advertising Definition Food Order Blog 246

SpotOn

NOVEMBER 21, 2024

Make the reservation process easier While some people stay home for the holidays, others look for special experiences or want to go out for dinner in larger groups. When you have a reservation and waitlist platform , you can manage your unique experiences, reservations, and your waitlist all from just one place.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

EATER

DECEMBER 21, 2021

Desiree Baker (@desireerosebaker) posted on December 20 about arriving at Cassa Times Square, where she was expecting a room with skyline views of Manhattan, as advertised in the listing’s photos. Instead, she says, “I pull up the shades, there’s no buildings. We’re in a restaurant.” best wishes.

Hotels 293

Hotels Operations Outdoor Advertising 293

ChowNow

MAY 30, 2025

You get free advertising through someone elses platform, and they get content or value for their audience. Hosting a reservation-only, off-menu tasting night creates buzz and makes regulars feel like insiders. Just make sure the partnership actually aligns with your brand.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. A postcard in 1947 shows the tea room had nixed the gas pumps (or at least stopped advertising them). The Ashland Museum. weirsbeach.com.

Back of House 329

Back of House Advertising Travel Small Business 329

Squirrel Systems

FEBRUARY 3, 2025

You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. Let customers know what to expect and encourage them to make reservations or pre-order food.

Social Media 80

Social Media Point of Sale Email Marketing Back of House 80

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Learn more 7.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Learn more 7.

Management 352

Management Management Operations Mobile Ordering 352

The Rail

APRIL 10, 2025

Diners are researching menus, scanning quick response (QR) codes, and evaluating supply chains with a level of detail once reserved for industry insiders. Regulators are tightening enforcement around false advertising and sustainability claims. Transparency meets these demands directly. For restaurant owners, this is a critical moment.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

The Restaurant Group

MAY 31, 2025

Advertise these sign-up incentives visibly in your restaurant, receipts, and digital platforms, significantly accelerating email list building. Creating excitement around these special occasions significantly boosts reservations and dining frequency. Include incentives like discounts or free items to motivate customers to subscribe.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

The Rail

FEBRUARY 7, 2025

Video can highlight your signature dishes , seasonal specials, decadent desserts, and upscale cocktails to encourage reservations. Sparkhouse is known for transforming video marketing and advertising into real conversations. You can also create video content that introduces new menu items or limited-time offers (LTOs).

Serving 130

Serving Marketing Loyalty Program Social Media 130

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

Advertising 78

Advertising Customer Experience Coupons Social Media 78