Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. People want service that is quick, easy, and hassle-free.

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . Best Restaurant Reservation Systems . POS integration.

Reservations 78

Reservations Email Marketing Social Media Book 78

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

Advertising 78

Advertising Customer Experience Coupons Social Media 78

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Open for Business

MAY 16, 2024

Clearly communicating these details can improve reservation volume and foot traffic. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. OpenTable offers a customizable reservation widget you can easily add to your website.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. These are just a few channels to consider for your marketing strategy.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Who’s there?

Small Business 78

Small Business Marketing Social Media Advertising 78

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 9, 2022

Restaurants often use social media to target users. Get holiday reservations? Footer : share the links to your social profiles and website along with any legal disclaimers. In this case, “Reserve your table” or “Grab your menu” could work. Event reservations. Strong ROI based on low-risk and high-rewards.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Social media: Word-of-mouth marketing includes organic social media mentions.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Indoor Media

APRIL 29, 2021

It’s time to make them the focus of your advertising. However, even before the pandemic, fewer and fewer millennials were spending their money in restaurants and instead choosing take out over brick & mortar reservations. Most businesses measure success on social media by two metrics: impressions and engagement.

Social Media 78

Social Media Advertising Coupons Customer Service 78

Squirrel Systems

MAY 3, 2024

Online reservation and ordering systems also reduce staff workload and improve the guest experience. Leveraging social media platforms for targeted advertising and engaging with guests through loyalty programs are cost-effective ways to enhance visibility and encourage repeat business.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. Another way to do it?

Social Media 448

Social Media Hiring Website Management Hospitality 448

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. This can be placing an order online , visiting your restaurant, or making a reservation.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

7 Shifts

MAY 23, 2024

While it might seem tempting to overspend on your marketing and advertising efforts, the cash you'd use to pay to run your ads could only lead to waste, especially if you don't know much about running an ad campaign effectively. For instance, you might be running your ads on Facebook incorrectly by targeting the wrong audience.

Point of Sale 221

Point of Sale Seasonal Menu Food Supply Cash Management 221

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Social Media 203

Social Media Food Safety Cash Management Kitchen Safety 203

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It could also be used to send potential guests to your reservation system.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Restaurant Engine

OCTOBER 5, 2022

With more than one billion active monthly users and a focus on visuals, Instagram is the perfect social media platform to showcase your restaurant’s dishes. Diners want to feel connected to you through your social media photos. You can connect with more social media users on Instagram than on many other platforms.

Social Media 73

Social Media Food Website Management Consumer Goods 73

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Profiles also have the potential to help your SEO ranking, as well as providing additional links to online reservations or ordering. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Technology streamlines operations and makes everything that much easier, whether it’s using point of sale (POS) systems or a reservations platform.

License 78

License Email Marketing Front of House Seasonal Menu 78

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

JULY 15, 2021

They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page. In addition, 503,000 different businesses are paying for advertisements on the platform. Research billboard advertising in your area.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Modern Restaurant Management

JUNE 12, 2023

Even better, capitalize on the moment and attract more guests by extending happy hour or advertising a pricing special. Share an update across all your social media channels. If you take reservations, use your waitlist and reservation system to inform guests about any changes.

Kitchen Safety 88

Kitchen Safety Online Ordering Outdoor Communication 88

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. Specific : “increasing sales and social media followers as much as possible” is too generic. When people navigate to your website they probably intend to order or make a reservation.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Tableo

JULY 11, 2023

Effective happy hour promotion Take advantage of online platforms and social media Use social media to interact with your audience, provide appetising food and drink photographs, and announce and promote your happy hour specials. Read our post on digital marketing domination for more ideas. New to Tableo?

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

360Training

JUNE 18, 2020

Make it easy for people to find you or give you a shout-out on social media. Promote Events: You don’t need to be a social media master, but if you’re hosting events, adding new dishes, or changing your hours, you should post about those things. It’s free advertising! One and done.

Social Media 78

Social Media Email Marketing Online Ordering Customer Experience 78

The Restaurant Times

SEPTEMBER 22, 2021

Social Media Integration . Social media marketing is a great way to engage your customers daily. Everyone relies on social media sites like Facebook, Twitter, Instagram, and Pinterest to search for a good restaurant. Your social media platforms should link back to your website as well.

Social Media 59

Social Media SEO Website Management Online Ordering 59

EATER

MAY 7, 2024

Sometimes that happens via social media posts (actress Sydney Sweeney x lip balm brand Laneige ), or appearances in subway ads or commercials ( Jenna Ortega in the Doritos Super Bowl ad this year), or through press junkets not unlike the ones an actor might do when they’re contractually obligated to promote their latest film.

Social Media 80

Social Media Magazine Point of Sale 2007 80

Squirrel Systems

MARCH 3, 2024

Online reservation and ordering systems also reduce staff workload and improve the guest experience. Leveraging social media platforms for targeted advertising and engaging with guests through loyalty programs are cost-effective ways to enhance visibility and encourage repeat business.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Bingage

NOVEMBER 18, 2019

And for that, you don’t need to create a completely different menu, instead of that use creative Restaurant chalkboard signs put it in outside the restaurant and start advertising. Create a Hype on Social Media. So that people can call and reserve the table for next time.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81