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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative. Meta Study, June 2024. billion impressions.

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2023 Reflections: The Year That Was in Restaurants, Part Two

Modern Restaurant Management

In 2023, the restaurant industry faced several challenges and made some missteps along the way. As with most other industries, the biggest talking point for restaurants in 2023 has been artificial intelligence. We initiated our bottomless brunch menu on weekends, which actually helped us finish our weeks stronger than before.

2023 492
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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. SONIC® Drive-In is introducing a new Under $2 Craves menu. Available at SONIC locations nationwide, the new menu features classic SONIC favorites including the Jr. Golden Menu. Green January.

2023 369
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2023 Restaurant Technology Trends: Consolidation, Experience, and Fees

Modern Restaurant Management

Here are six things I see coming in 2023: Labor pressure is easing, but operators are still looking for labor management. A likely recession in 2023 is already leading consumers to cut back on restaurant spending. Technology acquisitions will drive consolidation, which coincides with demand from operators.

2023 531
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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.

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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. In 2023, we can anticipate businesses really focusing in on value and doing what they can to attract and retain both employees and guests. For part one, click here.

2023 493
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Five Ways to Use POS Data to Forecast Holiday Demand for Your Restaurant

Modern Restaurant Management

Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.

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