Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Create A Successful Marketing Plan.

Operations 553

Operations Website Management Social Media Customer Service 553

Modern Restaurant Management

MARCH 17, 2025

Everyone in the food industry is feeling the pinch of the economy with reduced consumer patronage in restaurants and even a reduction of produce consumption in the winter months. This makes business tight causing a hard look at any extra costs. There are many areas where we have seen food service operators benefit!

Food Supply 221

Food Supply Back of House Customer Service Small Business 221

ChowNow

MAY 23, 2025

Too many restaurant menus are built on intuition and aesthetics, not real numbers. A restaurant menu built with menu engineering helps you guide guests toward more profitable items without them even realizing it. Because not every dish thats popular is profitable. What Is Menu Engineering and Why Should You Care?

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Modern Restaurant Management

AUGUST 8, 2022

Building and maintaining a successful restaurant business isn’t easy. A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. What is an example of how you’ve changed a restaurant concept and what lessons you learned?

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. This is what shows up when someone searches for your restaurant or looks for places to eat nearby. Lets get started.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MARCH 3, 2023

In a State of the Restaurant industry report, the Natiional Restaurant Association sees a return to normal with predicted sales growth in 2023. Other top research lists how impactful the Super Bowl was for restaurants, the state of gift cards and top pizza cities. million by the end of 2023.

2023 508

2023 2022 Consumer Goods Point of Sale 508

ChowNow

JANUARY 30, 2025

Why does your restaurant, no matter the size, need to invest in branding? Because your brand is what makes your restaurant unforgettable. The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. But how do you get there?

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

FEBRUARY 12, 2021

So you want to open a restaurant. The dream of opening a restaurant is held by many, and it hasn’t been sullied by the pandemic. Despite the unfortunate closures, new restaurants are opening every day, and at rates close to what they were prior to March of 2020. Buying a restaurant is, in many cases, the budget-friendly option.

License 444

License Equipment Certification Take-out 444

Modern Restaurant Management

JULY 8, 2024

Modern Restaurant Management (MRM) magazine connected with Christine Ralph, Director of Loyalty for HOA Brands, the parent company of Hooters and Hoots Wings, to discuss all things loyalty. Brands need to ensure that they are taking care of their customers, whether it be in restaurant, online or through customer support.

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

Modern Restaurant Management

APRIL 5, 2024

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

Merchandise 506

Merchandise Brewery Design Magazine 506

Modern Restaurant Management

AUGUST 26, 2024

This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. As the huge market keeps growing, expected to hit $1.8 trillion by 2028, restaurants face a big decision. This guide helps restaurants pick the right way to deliver.

Delivery 448

Delivery Online Ordering Mobile Ordering Customer Service 448

Modern Restaurant Management

JUNE 19, 2020

If we have learned anything during the last few months, it is that sticking to the, “it’s how we have always done it,” mentality won’t position restaurants for recovery. In 2020, too many restaurant websites are still little more than digital brochures.

Website Management 502

Website Management Loyalty Program Front of House Point of Sale 502

ChowNow

APRIL 15, 2025

Running a restaurant without tracking your key metrics is like flying blind. Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. What Are Restaurant KPIs and Why Do They Matter?

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. 'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 31, 2022

More industries are becoming highly data-driven and the restaurant industry is no exception. For example, it's possible to track when restaurant employees clock in for their shift or which menu item performs the best. Are there other ways restaurants can use reports to succeed? Overview: Reporting in the Restaurant Industry.

Point of Sale 491

Point of Sale Download POS Customer Experience 491

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

Marketing 440

Marketing Social Media Advertising 2007 440

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

APRIL 27, 2021

The COVID-19 pandemic has forced thousands of traditional restaurants to transform themselves into order ahead restaurants; pre-pandemic, only 15 percent of restaurants offered curbside pickup; today, that’s up to 70 percent. Automating Order Ahead Logistics. But they lacked a piece of technology to manage it.

Ordering 427

Ordering Mobile Ordering Customer Service Customer Experience 427

Modern Restaurant Management

SEPTEMBER 21, 2021

And, with so many people following a wide range of dietary restrictions and lifestyles, many restaurants have started trying to offer “Create Your Own” options to a market that is growing in popularity. ” The Genghis Grill team aims to give customers choice and control in ways that no other restaurant can.

Dietary Restrictions 472

Dietary Restrictions Online Ordering Customer Experience Fast Casual 472

Modern Restaurant Management

DECEMBER 22, 2020

Like many fellow restaurant groups, this year has been challenging for a variety of departments at Sonny’s BBQ, due to the impact of COVID-19. Throughout all the uncertainty this year has brought, our values and our mission of spreading the spirit of BBQ has been our guiding star. We created a ?live live update tracker?

Hospitality 493

Hospitality Customer Experience Food Safety 2021 493

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. You may have the finest ingredients, the friendliest staff, and a picture-perfect venue, but if your restaurant isn't getting noticed, all that hard work will go to waste. Write a Marketing Plan. Social Media. Instagram.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

SEPTEMBER 8, 2021

The pandemic has made it clear: restaurant guests demand cleanliness, and this new emphasis is here to stay. Now, restaurant owners and managers can be confident in their readiness against pathogens and reassure guests and employees by committing to cleanliness and effectively communicating their approach to the public.

Kitchen Safety 489

Kitchen Safety Employee Relations Communication Point of Sale 489

ChowNow

APRIL 25, 2025

Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable. But how to brand a restaurant isnt always clear.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

JANUARY 21, 2021

If you’ve been to a restaurant since the COVID-19 pandemic began, you are probably familiar with the traditional QR code. Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. Enter the Direct Response Video code, otherwise known as the DRV code.

Advertising 348

Advertising Social Media Technology Customer Experience 348

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

SEPTEMBER 2, 2022

Improving your restaurant’s SERP rankings can help generate more online visibility and subsequently more online sales. Six Tips to Improve Your Restaurant’s Local SERP Rankings. Here are six tips to help your restaurant’s local SERP rankings. Commercial intent is key when it comes to keywords for restaurants.

SEO 450

SEO Social Media Reference Point of Sale 450

7 Shifts

DECEMBER 2, 2022

Why your restaurant name matters. 103 Restaurant Name Ideas. Other resources for starting a restaurant. Why Your Restaurant Name Matters. There is no question that two keys to success in the restaurant business are excellent food and great service. But creative restaurant names are just as important.

Social Media 390

Social Media Customer Experience Food Truck Back of House 390

ChowNow

APRIL 8, 2021

As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Garnish your dishes.

Equipment 370

Equipment Menu Social Media Email Marketing 370

Culinary Cues

FEBRUARY 26, 2024

There was an initial moment, maybe as a young guest in a restaurant, or possibly as a “first job” dishwasher, when the light bulb switched from off to on. With a friend in tow, you made a reservation at a noteworthy new restaurant in town. Culinary skills were non-existent, but the possibility was there. “I

Food Order 417

Food Order Presentation Café Waste 417

7 Shifts

JULY 24, 2020

While you must follow the strict guidelines to ensure the safety of your staff and customers, that’s not to say you can’t take advantage of an empty restaurant to improve your knowledge of restaurant management, running a business, and creating a recipe for success when you eventually get back to business as usual.

Book 370

Book Management Management Restaurant Law 370

7 Shifts

OCTOBER 14, 2022

We tend to be more forgiving of the former,” says Mike Lynn, a nationally-recognized tipping expert , and Professor of Services Marketing at Cornell University's School of Hotel Administration. Keely Hungate, VP of Marketing at Kickfin , has seen both sides of the tipping screen. “We Ultimately, tipped servers are pro-tipping.

Social Media 359

Social Media Fine Dining 2022 2015 359

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Online Ordering Website Management Social Media 397

7 Shifts

NOVEMBER 16, 2020

Main Squeeze is the perfect example of a smart, scalable restaurant that is growing exponentially by streamlining operations and turning labor into a competitive advantage. Main Squeeze started in 2017 as a single-location juice bar in Louisiana, but serving up healthy and quick smoothies and bowls to their hometown of Lake Charles.

Email Marketing 370

Email Marketing Franchising Franchise 2017 370