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The Ultimate Guide for Restaurant Marketing on Instagram

Modern Restaurant Management

Make sure you only use the right hashtags on Instagram and avoid generic tags. Make Use of Instagram Story Highlights. A story highlight is a great way to share a brief peek into what your restaurant is all about, and it's really easy to create interesting stories. Create and Promote a Branded Hashtag.

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Instagram For Restaurants: How To Dominate A Competitive Niche

7 Shifts

Take Advantage Of Video Marketing Video is all the rage right now, and Instagram offers five ways to add video to the app: feed posts, Stories, IGTV, Instagram Live and Reels. Film a few Instagram Stories in the kitchen, showcasing your specials of the day, and then encourage people to make a reservation for that evening.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

You want to have a big enough budget that your target customers will be exposed to your ads multiple times in a short period (two weeks) prior to the grand opening…he “newness” of the business and special offers related to the grand opening should increase the responsiveness of potential customers.” Mel Bensky, @tastethesix.

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3 Hacks to Grow Your Restaurant’s Instagram Presence

Social Hospitality

Your Instagram popularity may have little to do with the quality of your food or service. A geotag is simply a location tag that you can include with your Instagram posts. Because posts that use a tagged location have 79% more engagement than posts that don’t! For stories, you need to add your location with a sticker.

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4 Ways to Pivot Your Restaurant’s Business Model During COVID-19

7 Shifts

This is where you can get involved—by offering versions of your classic dishes to customers to heat and prepare at their leisure. . Some restaurants are leveraging their relationship with distributors to set-up pop-up grocery stores in their dining areas while customers wait for food orders—or to pick up some essential goods.

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The Formula For a Badass Brand!

Embrace the Suck

Chipotle did not invent the burrito; they disrupted the quality of ingredients and customized how we ordered a burrito. They didn’t invent the chicken sandwich; they disrupted the guest service model around the delivery of that chicken sandwich. Now you can take a look at that logo and tag line. What is a strong tag line?