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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.

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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

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Is Bitter the New Sweet on Restaurant Menus?

Modern Restaurant Management

Educating patrons on how bitterness can actually enhance enjoyment — just as salt sharpens sweetness — requires thoughtful menu language and trained front-of-house staff. It also means rethinking menu development processes. What’s Next for Bitter in Menu Development? Back-of-house training is just as crucial.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.

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Dinner, With a Side of Climate Preaching

EATER

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. The bottom of the Yang’s Kitchen menu notes to diners, “We are working with Zero Foodprint to restore the planet.”

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The Strategic Value of Fractional CFOs in Multi-Unit Restaurants

Goliath Consulting

Understanding the Fractional CFO Role A fractional CFO is a seasoned financial expert who partners with businesses on a part-time or contract basis. Capital Structure Optimization: Guiding decisions about debt and equity procurement to ensure sustainable growth while maintaining optimal financial health.

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How Organic Ingredients Can Enhance Your Restaurant’s Sustainability Initiatives

The Rail

By Julia Nikolaus, Contributor Sustainability has become crucial to the success of restaurants. The Importance of Sustainability in the Restaurant Industry Up until now, restaurants have contributed significantly to environmental pollution. These ethical shifts make sustainability a win-win for the environment and your restaurant.