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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Best Practices for Capitalizing on Workplace Holiday Party Trends

Modern Restaurant Management

It's beginning to look like a festive holiday season at workplaces as office party attendance and budgets are rising, according to ezCater's first-ever Workplace Holiday Party Trends Report , which reveals emerging trends and insights from 1,600+ employees and decision-makers nationwide.

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How to Find the Target Market for Your Restaurant

ChowNow

Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Actionable ways to research your market and tailor your restaurant to fit their needs.

Marketing 195
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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Seasonal and specialty cocktail glasses that make signature drinks stand out. Restaurants using trays to serve and clear tables can often use finer crystal without significant risk of breakage or scratching.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195
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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

Serving 130
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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Video marketing can be your secret weapon. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. There are plenty of other opportunities with videos.

Marketing 221