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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 563
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New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

Modern Restaurant Management

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

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How Video Email Marketing Can Improve Your Restaurant Branding

Modern Restaurant Management

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it? This is not some special type of email marketing. So why not capitalize on it?

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SEO Tips to Help Restaurants Vault into the Google Six Pack

Modern Restaurant Management

Understandably, the top six search results are the most coveted rankings for any business and are commonly referred to as the Google Six Pack. Google is by far the top search engine with over 87 percent market share in the U.S. phone number, website URL, type of payments accepted, menu items, and photos of the establishment.

SEO 577
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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 474
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Seven Restaurant Trends That Will Define 2022

Modern Restaurant Management

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. Ghost Kitchens.

2022 547
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.