Remove Marketing Remove Mobile Ordering Remove Pricing Remove Sustainability
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Four Focus Areas for QSRs to Mitigate Wage and Commodity Inflation

Modern Restaurant Management

To position themselves for sustainable growth, restaurants must respond quickly. When it comes to guest engagement strategies and marketing efforts, most brands are just starting to incrementally move from mass marketing to more personalized and tailored lifecycle marketing.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobile ordering and payment at the table, to streamline operations and improve the guest experience.

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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

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2023 Reflections: The Year That Was in Restaurants, Part Three

Modern Restaurant Management

For many craft beverage brands, the local brewery taproom (providing daily “market research”) is incentivizing creators to “create again" emphasizing local ingredients and unique blends (across al l ABV's while also developing beyond-beer options.

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