Magazine and Marketing - Restaurateur Connection

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

MARCH 26, 2025

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing

Marketing Email Marketing Loyalty Program Mobile Ordering

Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

MAY 28, 2025

. “Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At Unless marketers change their strategies now, they’ll continue to lose not only search demand but visibility as well.”

Social Media

Social Media Marketing SEO 2025

Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

APRIL 11, 2025

Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. The key is to keep these promotions short to avoid menu bloat.

Loyalty Program

Loyalty Program Social Media Front of House Back of House

Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

MAY 13, 2025

Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. Are there marketing efforts that prove most beneficial? Authenticity in marketing efforts builds trust.

Social Media

Social Media Sustainability Customer Experience Sourcing

‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

Social Media

Social Media Innovation Sustainability Marketing

Best Practices for Dealing with Fluctuating Food Costs

Modern Restaurant Management

JANUARY 21, 2025

Vice President of Brand Strategy for Sunny Street Cafe, tells Modern Restaurant Management (MRM) magazine. Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus.

Food Safety

Food Safety Food Pricing Communication

The Best Restaurant Marketing Tips

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing

Marketing Social Media Food Safety Email Marketing

Downturn Dining Trends: Loyalty, Value, and Menu Innovation Are Key for Survival

Modern Restaurant Management

JUNE 2, 2025

Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. How can they reach potential diners who are being more selective with their choices?

Menu

Menu Innovation Loyalty Program Fast Casual

Tik Tok Marketing Proves Profitable

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing

Marketing Social Media Small Business Cash Management

Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing

Marketing Social Media Website Management Mobile Ordering

Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing

Marketing Email Marketing Social Media Coupons

Best Practices for Capitalizing on Workplace Holiday Party Trends

Modern Restaurant Management

NOVEMBER 27, 2024

Kaushik Subramanian, Chief Revenue Officer at ezCater, told Modern Restaurant Management (MRM) magazine that the report allows restaurants to predict seasonal trends and prepare their offerings as workplaces nationwide put on their holiday celebrations.

Seasonal Menu

Seasonal Menu Magazine Food Order Events

Moving Beyond Hourly Wages Toward Supporting Employees as Whole Individuals

Modern Restaurant Management

NOVEMBER 6, 2024

. "Our compensation data indicates a shift towards more comprehensive benefits and total compensation packages, moving beyond traditional hourly wages and annual salaries," Alice Cheng, CEO and founder of Culinary Agents, told Modern Restaurant Management (MRM) magazine. "This

Hiring

Hiring Hospitality Magazine Technology

The Importance of Being Present

Modern Restaurant Management

APRIL 3, 2025

Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. I have a varied background in sales, marketing, and HR. and how she creates a team culture where everyone contributes.

Presentation

Presentation Franchise Franchising Online Ordering

How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. According to a recent article in QSR Magazine , Chipotle leverages techniques like predictive modeling to trigger purchasing journeys in new and lapsed customers.

Fast Casual

Fast Casual Dine-in Casual 2022

MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

JANUARY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. However, increased investments in marketing and promotions to drive traffic could offset operational efficiency gains.

Marketing

Marketing Loyalty Program 2024 2025

‘Tis the Season for Pop-Up Dining

Modern Restaurant Management

DECEMBER 9, 2024

Lotus founder Francois Safieddine shares tips on creating festive holiday experiences for guests with Modern Restaurant Management (MRM) magazine. What are the best practices for marketing pop-ups? Research all year round for your pop up; drinks, decor, music, food and marketing. Be honest with the answer.

Customer Experience

Customer Experience Marketing Small Business Magazine

Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

DECEMBER 11, 2024

" That's what Jason Cortellesso, Partner & Creative Director at Sport & Leisure , told Modern Restaurant Management (MRM) magazine when discussing the merch program at his latest estabilshment in East Greenwich, Rhode Island that is seeing people to line up before they open on drop days to get their hands on the items.

Merchandise

Merchandise Sports Social Media Seasonal Menu

Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

NOVEMBER 14, 2024

We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."

Loyalty Program

Loyalty Program 2024 2025 Communication

Kindness Is on the Menu in Cleveland

Modern Restaurant Management

DECEMBER 11, 2024

. "I am on the executive board with the Ohio restaurant and Hospitality alliance and in that capacity I was fortunate enough to meet Stuart about creating a program for our industry," Torres explained to Modern Restaurant Management (MRM) magazine. "I

Menu

Menu Customer Experience Download Hospitality

MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

APRIL 8, 2025

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

2025

2025 Consumer Goods Fast Casual Seasonal Menu

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

DECEMBER 17, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. Brands that focus on sourcing great ingredients and teaming up with culinary experts to create these bold dishes will be set up for success in a fast-moving market.

2025

2025 Loyalty Program Online Ordering Customer Experience

The Value Shift Across the Globe

Modern Restaurant Management

OCTOBER 30, 2024

. "Value is a broader tent than price, but price is an important value platform when consumers are faced with high inflation or a personal economic situation such as a job loss," Tim Fires, president of global foodservice at Circana, told Modern Restaurant Management (MRM) magazine. "We

Loyalty Program

Loyalty Program Consumer Goods Customer Experience Pricing

Delivery Fraud: Fighting Scams to Protect Your Restaurant

Modern Restaurant Management

OCTOBER 16, 2024

When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. What are some common fraud activities you are seeing that affect restaurants? Promotion abuse can take other forms as well.

Delivery

Delivery Food Order Online Ordering Food Supply

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

DECEMBER 18, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025

2025 Social Media Loyalty Program Customer Experience

Holiday Diners Seek Out Unique Experiences

Modern Restaurant Management

DECEMBER 3, 2024

To learn what restaurant operators can do to provide a better guest experience and maximize profits this holiday season, Modern Restaurant Management (MRM) magazine reached out to Matt Tucker, Head of Tock. What are some ways restaurant operators can market for the holidays? What should operators take away from these results?

Reservations

Reservations Book Customer Experience Dine-in

GLP-1 Users Turn to QSRs

Modern Restaurant Management

APRIL 15, 2025

. "Our survey shows that GLP-1 users are not pulling back from restaurant dining—in fact, they’re increasing their visits across all segments, particularly quick-service restaurants (QSRs)," Jana Zschieschang, Chief Brand Officer for Revene Management Solutions, told Modern Restaurant Management (MRM) magazine. "However,

Dine-in

Dine-in Pricing Magazine Definition

‘A Core Tenet of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

FEBRUARY 17, 2025

Eggs have become a staple item for innovation in quick-service restaurant entrees, and marketing trends like the emergence of all-day breakfast have significantly boosted egg demand.” . “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.

Hospitality

Hospitality Food Supply Seasonal Menu 2025

Patio Power: Strategies for Optimizing Outdoor Dining

Modern Restaurant Management

MAY 9, 2025

To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines.

Outdoor

Outdoor Mobile Ordering Loyalty Program Fast Casual

MRM EXCLUSIVE: Eating Habits are Shifting

Modern Restaurant Management

APRIL 28, 2022

The concern for eating out is fading, however, almost one-third still have apprehensions about going to a restaurant, according to new research conducted by Provoke Insights provided exclusively to Modern Restaurant Management (MRM) magazine. This includes one-fifth of diners who are overall eating out less.

Food Supply

Food Supply Magazine Advertising 2022

‘Miami Is a Panoply of International Peoples, Culture, and Cuisine Making it an Ideal Mecca for the Food Scene in Franchise Development’

Modern Restaurant Management

FEBRUARY 27, 2025

To learn more about the plans for the growing brand, Modern Restaurant Management (MRM) magazine spoke with Araque and Gonzalez. innovative and unique marketing strategies and 3. JA: The biggest challenges are supply chain logistics, maintaining quality, and adapting to different markets. Why you wanted to franchise.

Franchise

Franchise Franchising Social Media Influencer

Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations

Restaurant Business

JUNE 13, 2025

Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.

Operations

Operations Leadership 2025 Fast Casual

‘A Core Tenant of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

FEBRUARY 17, 2025

Eggs have become a staple item for innovation in quick-service restaurant entrees, and marketing trends like the emergence of all-day breakfast have significantly boosted egg demand.” . “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.

Hospitality

Hospitality Food Supply Seasonal Menu 2025

86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media

Social Media Customer Experience Email Marketing Loyalty Program

‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

APRIL 9, 2025

Modern Restaurant Management (MRM) magazine asked Gale for his views on the current franchise environment and Pancheros growth plan. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts. Joe Gale What are the key challenges for the franchising landscape?

Franchise

Franchise Franchising Loyalty Program Training

Aperitif for Change: Dry January’s Lingering Influence

Modern Restaurant Management

MAY 1, 2025

For a deeper dive into what restaurant operators need to know about this trend,, Modern Restaurant Management (MRM) magazine reached out to Geoff Michener, CEO & Founder, dataplor. For both January and year-round, restaurant and bar operators may wish to consider including this customer segment in their marketing efforts.

Influencer

Influencer 2025 2023 2024

Food Hall Brand Finding Community in Emerging Markets

Modern Restaurant Management

AUGUST 9, 2024

The team at Hospitality HQ, lead by Chef Akhtar Nawab has been switching up the food hall model by launching projects designed to emphacize culinary exploration and community connection in markets including Silver Spring, Maryland, Charlotte, North Carolina and Orlando. Are there current “hot” markets/regions for food halls?

Marketing

Marketing Social Media Food 2000

DoorDash completes acquisition of reservations platform SevenRooms

Restaurant Business

JUNE 13, 2025

Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . By Timothy Inklebarger and Joe Guszkowski on Jun. billion and international food delivery service Deliveroo for $3.9

Reservations

Reservations Leadership Advertising Social Media

‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Modern Restaurant Management

MARCH 24, 2025

. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The

Loyalty Program

Loyalty Program Coaching Mobile Ordering Customer Experience

Best Practices to Establish an Efficient Restaurant Operation

Modern Restaurant Management

SEPTEMBER 28, 2020

Create A Successful Marketing Plan. Marketing for your restaurant is essential to running a successful business. There are several areas to focus on when creating an effective marketing plan , regardless of what your budget may be. Another important marketing tactic, which is a necessity in modern times, is having a website.

Operations

Operations Website Management Social Media Customer Service

How Can I Prevent Contract Overlaps and Overpricing?

Modern Restaurant Management

SEPTEMBER 7, 2021

Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Monitor Price and Market Trends. This edition of MRM's "Ask the Expert” features advice from Buyers Edge Platform. Q: How Can I Prevent Contract Overlaps and Overpricing?

Audits

Audits Food Supply Supplies Pricing

‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

Social Media

Social Media Customer Service Customer Experience Influencer

Beer, Burnout, and Building a Business

Modern Restaurant Management

APRIL 1, 2025

Entrrepreneur, author and Modern Restaurant Management (MRM) magazine contributor John Felico disccuses all things operational in this wide-ranging conversation with Josh Goodman on the PourMyBee r podcast.

Magazine

Magazine Operations Management Management

Value Is the New Battleground for Loyalty

Modern Restaurant Management

APRIL 14, 2025

To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Technology that once felt futuristic is quickly becoming standard. In what ways do the results differ from last year and what factors were at play? Have guests’ needs changed?

Loyalty Program

Loyalty Program Mobile Ordering 2025 Fast Casual

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Trending Sources

Balancing Dining Experiences with Cost-Conscious Strategies

Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Best Practices for Dealing with Fluctuating Food Costs

The Best Restaurant Marketing Tips

Downturn Dining Trends: Loyalty, Value, and Menu Innovation Are Key for Survival

Tik Tok Marketing Proves Profitable

Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Why Restaurants Need an ‘Always On’ Approach to Marketing

Best Practices for Capitalizing on Workplace Holiday Party Trends

Moving Beyond Hourly Wages Toward Supporting Employees as Whole Individuals

The Importance of Being Present

How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

‘Tis the Season for Pop-Up Dining

Merch with a Mission: Creating Brand Ambassadors

Value-Driven Messaging Fuels Increased Traffic

Kindness Is on the Menu in Cleveland

MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

The Value Shift Across the Globe

Delivery Fraud: Fighting Scams to Protect Your Restaurant

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Holiday Diners Seek Out Unique Experiences

GLP-1 Users Turn to QSRs

‘A Core Tenet of the Hospitality Space Is that You Focus on People Over Profits’

Patio Power: Strategies for Optimizing Outdoor Dining

MRM EXCLUSIVE: Eating Habits are Shifting

‘Miami Is a Panoply of International Peoples, Culture, and Cuisine Making it an Ideal Mecca for the Food Scene in Franchise Development’

Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations

‘A Core Tenant of the Hospitality Space Is that You Focus on People Over Profits’

86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Aperitif for Change: Dry January’s Lingering Influence

Food Hall Brand Finding Community in Emerging Markets

DoorDash completes acquisition of reservations platform SevenRooms

‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Best Practices to Establish an Efficient Restaurant Operation

How Can I Prevent Contract Overlaps and Overpricing?

‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Beer, Burnout, and Building a Business

Value Is the New Battleground for Loyalty

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