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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. One tactic could be to maintain or roll-back the prices of their most popular menu items, allowing operators to promote the products synonymous with their brand while also recognizing customer loyalty.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. In 2025, the restaurant industry will continue to adapt to these payment innovations, with a focus on eliminating cash transactions and prioritizing seamless, digital payment methods.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
Here’s how loyaltyprograms often pan out: A customer downloads the app. They might create an account, log in, place an order, and apply a discount — or they might not even get that far. And when they close their phone or exit the order line, they never touch the app again. Does that sound familiar?
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. The survey of 1,500 U.S.-based
Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. Accuracy of food order and quality of mobile app lead the way at 85, both down 1 percent year over year.
As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. As we navigate these changes, one theme stands out: innovation.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Consumers have pent-up demand for restaurant meals.
The initial inclination is to shift resources away from communications efforts, but restaurants should not abandon the innovative marketing strategies they have developed and executed during the shutdown to survive. ” Sharing the recipes demonstrates transparency in ingredients and process, while building brand loyalty.
"Also, leveraging demographic data to augment loyaltyprograms and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyaltyprogram members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyaltyprograms.
This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. For chains or larger restaurant groups, digital marketing through email campaigns, targeted ads, and loyaltyprograms can help scale the reach.
Yet even then, operators were innovating—often quietly and creatively. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Today’s hospitality platforms are no longer just about taking orders or processing payments. Real-time insights? Virtually nonexistent.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. However, it’s not just about slashing prices—combo deals and loyalty promotions are gaining traction as operators focus on adding value, with 9.9-yuan
For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If Drive-thru ordering and pickup was created for speed and convenience. Leverage system-wide insights to accurately anticipate what the customer will order.
Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
The concept now branded Freshii WFH (Work From Home), is an offshoot of their COVID response program, which focused on local hospitals and provided meals to front-line doctors and nurses in a safe and timely fashion. If restaurants aren’t ordering as much food to serve in house, suppliers end up with a backlog of perishable goods.
Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. Enter digital tableside ordering. Guests can also enjoy a much quicker speed of service and reduced wait times with the self-service nature of tableside ordering.
workers now operating in a hybrid model, restaurants can focus on becoming the go-to destination for office-day meals through targeted promotions, convenient ordering options and other innovations. Diners Want Digital—And Restaurants Can Profit from It Before the pandemic, digital ordering was growing slowly.
Luckily, modern technology has introduced several innovations that streamline the restaurant relocation process, making it more efficient, cost-effective, and manageable. In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space.
Customer service is at the core of innovation and good business practices. To do that, you have to be innovative and adopt new as well as tried-and-tested solutions into your operation. It’s important to implement innovative solutions if you want to preserve and grow your brand. Wrapping up.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.
This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyaltyprograms, reservation systems, inventory management, and payroll.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.
This is where restaurant loyaltyprograms shine. Loyaltyprograms offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyaltyprograms reward customers for their repeat visits.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? When was the last time you placed an order in a restaurant app for curbside pick-up?
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Up the personalization ante by providing QR code ordering. Almost 60 percent of adults expect to use their phones to access key restaurant features, including ordering food — especially if they can access discount coupons. Give patrons several payment options when ordering through QR codes.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
That path lies in innovation and adaptation, both of which restaurants have demonstrated in spades. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.
For many, that solution lies in technology such as self-service kiosks, QR codes, and online ordering. It's Time for Innovation. As such, restaurants will have to find new ways to innovate and become more efficient, exacerbating their need for solutions, and accelerating the need for technology.
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
When restaurants find their perfect blend of tools, they can transform challenges into opportunities for growth and innovation. Technology opens the doors for efficiency and innovation while meeting guest demands for seamless, convenient experiences. It can also help maintain personalized relationships with customers at scale.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, online ordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
Many food and beverage establishments have seen success with technology — such as contactless options, automation to support changing workforces and innovative customer loyalty strategies — in their endeavors to meet the demand for safer and more convenient dining experiences. Ordering screens.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Modern payment solutions that provide the ultimate convenience and enable customers to order and pay how they prefer are on the rise this holiday season, empowering restaurants to deliver an improved experience without sacrificing the quality of service. remain eager to dine out. In the U.S.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. One of the first instincts for cost-cutting measures is to eliminate marketing.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
If you aim to increase customer retention, one of the most important investments is loyaltyprograms. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyaltyprogram. Why get a loyaltyprogram? Why get a loyaltyprogram?
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Get your digital ducks in a row: Your app, loyaltyprogram, and digital ordering solution are just as important as when restaurants were closed.
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