7 Shifts

OCTOBER 22, 2024

Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 8, 2025

Misconception 4: Sustainable Oils Are Always More Expensive Why It’s Made : Operators often equate sustainability with higher costs, influenced by the initial price tags of some sustainable products.

Management 423

Management Management Recycling Sustainability 423

Goliath Consulting

MAY 1, 2025

Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

JULY 14, 2020

Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. Take Advantage of #foodstagram. Engage, Engage, Engage.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

OCTOBER 11, 2024

Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S. Specialized skill and initiative. Nature and degree of control. Degree of permanence of the work relationship.

Audits 418

Audits Employee Relations Restaurant Law Document 418

Modern Restaurant Management

DECEMBER 10, 2021

Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.

Marketing 567

Marketing SEO Front of House Website Management 567

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

Modern Restaurant Management

DECEMBER 11, 2024

Special Events: Launch parties or exclusive release nights to create excitement and exclusivity around new drops. Partnerships : Collaborating with influencers or loyal patrons to showcase merch in organic and engaging ways. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Culinary Cues

FEBRUARY 5, 2025

Commissaries for some restaurant chains have reduced the need for kitchens and trained cooks in individual units and the drive-thru has influenced Detroit to view your car as a dining space with added cup holders and space for holding food. Is the experience in jeopardy?

Fine Dining 242

Fine Dining Food Supply Customer Service Recruiting 242

Modern Restaurant Management

MARCH 25, 2025

A great MUL must empower and influence their GMs rather than micromanage them. Learn more about the Academy and accept your special offer HERE. GMs are used to making the final call on scheduling, hiring, P&L, and guest experience. In a multi-unit role, that level of control isn’t possible.

Coaching 322

Coaching Leadership Training Management 322

Modern Restaurant Management

MARCH 3, 2025

Employee Appreciation Day, observed on March 7, offers organizations in the restaurant industry a special chance to honor the incredible dedication, hard work, and unique talents of their team members. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.

Insurance 412

Insurance Healthcare Small Business Leadership 412

ChowNow

FEBRUARY 28, 2025

Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand. to drive spontaneous visits.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JANUARY 17, 2024

Send them a personalized lunch special discount to fuel the rest of their workday, giving them the pick-me-up they were looking for. Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards.

Loyalty Program 489

Loyalty Program Mobile Ordering Customer Experience Back of House 489

Modern Restaurant Management

APRIL 28, 2022

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. The virtual brand’s influence has led to the inclusion of Thighstop menu items at Wingstop’s brick-and-mortar locations, too. Virtual Brands are Influencer Magnets.

Dietary Restrictions 490

Dietary Restrictions Influencer Back of House BOH 490

Modern Restaurant Management

JULY 3, 2024

Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

JANUARY 31, 2024

You can also organize regular contests or giveaways that encourage customers to submit their photos for a chance to win prizes or special offers. Collaborate with Influencers Partnering with influencers who align with your restaurant's values and target audience can amplify UGC efforts.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

APRIL 30, 2021

If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

The Rail

MARCH 25, 2025

Offer exclusive deals, special menu items, or limited-time discounts. To make the event even more special, you can introduce a memory wall where customers can leave notes about their favorite experiences at the old location. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

FEBRUARY 25, 2022

Those people could be past patrons who might just need the right special offer to entice them to book their next visit. The Influencer Question. The rise of the “influencer” has seen a lot of criticism. There are many examples of so-called influencers causing more of a problem for brands than being beneficial.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

ChowNow

JUNE 20, 2025

An active, accurate profile helps you influence how Google will determine to rank your restaurant in search and also convince more customers to visit your restaurant or place an order online. Keep Your Hours Up to Date, Including Holiday Hours Your business hours should be accurate and up-to-date, especially during special hours or holidays.

Online Ordering 195

Online Ordering Website Management Customer Experience Seasonal Menu 195

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. Keep it Fresh. Next, ask for their anniversary.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

Modern Restaurant Management

APRIL 15, 2022

Collaborate with Food Bloggers and Influencers. Collaborations with influencers are an excellent way to increase your Instagram discoverability and engagement. As Instagram becomes more popular, you will also have a better chance of finding influencers and food bloggers who are nearby. Host Contests and Giveaways.

Marketing 493

Marketing Influencer Social Media Food Supply 493

EATER

MARCH 27, 2025

Other big inflation trends include looking for specials deals or discounts before going out (28 percent) and prioritizing dining out for special occasions over regular outings (27 percent). Younger generations are also more likely to dine solo.

Social Media 225

Social Media Fine Dining Online Ordering Dine-in 225

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. You’ve launched a special initiative to help those in your community that are in need. PR helps create buzz for your restaurant through media outreach,creating news and partnerships with influencers.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

APRIL 14, 2022

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Associates who feel valued will make any customer interaction better.

Retail 474

Retail Customer Experience Online Ordering Point of Sale 474

Modern Restaurant Management

SEPTEMBER 28, 2020

This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights. Conduct a Competitive Analysis.

Operations 553

Operations Website Management Social Media Customer Service 553

Modern Restaurant Management

FEBRUARY 13, 2025

Extended celebrations Many restaurants offer Valentine's specials throughout the week to maximize revenue and accommodate demand, not just on February 14th. Rise of solo dining An increasing number of singles are embracing "self-love" celebrations, prompting restaurants to offer special menus for solo diners.

2024 221

2024 Fine Dining Book Reservations 221

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

EATER

MARCH 25, 2025

Do you think that approach of staying true to yourself and true to what you like to do has helped you avoid some of the pitfalls and controversies that other influencers find themselves involved in? Im not necessarily in the mix or in the influencer scene. As long as I stay praying, Im going to be where Im supposed to be.

Social Media 224

Social Media Small Business Front of House Point of Sale 224

Culinary Cues

APRIL 14, 2025

Connections give a dish special value, added importance, and character that goes beyond flavor and visual appeal. The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it.

Fine Dining 339

Fine Dining Seasonal Menu Travel Presentation 339

ChowNow

FEBRUARY 12, 2025

And it works 59% of respondents say marketing emails influence their purchase decisions. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

FEBRUARY 10, 2021

Working with the right social media influencers can therefore enhance your reputation. When approaching particular influencers, remember that knowledge and credibility carry a lot more weight in the gluten-free community than the number of followers an influencer has.

Marketing 452

Marketing Social Media Online Ordering Demo 452