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Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu. As dietary preferences and cultural influences evolve, it’s more important than ever for establishments to differentiate themselves by embracing diverse menu offerings.
The rise of short-form video makes it even easier to share enticing, impactful clips of specials, cocktails, and ambiance. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important. Don’t forget about events, either.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Leverage Time-Sensitive Offers and Specials Weve all felt the thrill of snagging a great deal just before time runs outwhy not bring that same excitement to your guests? Example: Family Taco Night 12 tacos, 2 sides, and a dessert for $45.
This article explores their charm, global influence, and the key elements that fuel their success. Their appeal isn’t in extravagance but in simplicity—chalkboard menus scribbled with daily specials, circular tables, folding chairs, and the clink of wine glasses. They are top spots for the best food in France.
Social media, particularly visually-driven platforms like Instagram, works well to show off the experience and ambiance, while partnerships with influencers or food critics can add a layer of prestige. These restaurants can also focus on creating a sense of scarcity or urgency with limited reservations or special tasting events.
Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items. It's an active marketing tool.
Misconception 4: Sustainable Oils Are Always More Expensive Why It’s Made : Operators often equate sustainability with higher costs, influenced by the initial price tags of some sustainable products.
Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.
Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. Take Advantage of #foodstagram. Engage, Engage, Engage.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.
Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S. Specialized skill and initiative. Nature and degree of control. Degree of permanence of the work relationship.
Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.
Special Events: Launch parties or exclusive release nights to create excitement and exclusivity around new drops. Partnerships : Collaborating with influencers or loyal patrons to showcase merch in organic and engaging ways. What lessons have you learned along the way?
Commissaries for some restaurant chains have reduced the need for kitchens and trained cooks in individual units and the drive-thru has influenced Detroit to view your car as a dining space with added cup holders and space for holding food. Is the experience in jeopardy?
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
A great MUL must empower and influence their GMs rather than micromanage them. Learn more about the Academy and accept your special offer HERE. GMs are used to making the final call on scheduling, hiring, P&L, and guest experience. In a multi-unit role, that level of control isn’t possible.
Employee Appreciation Day, observed on March 7, offers organizations in the restaurant industry a special chance to honor the incredible dedication, hard work, and unique talents of their team members. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.
Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand. to drive spontaneous visits.
Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.
Send them a personalized lunch special discount to fuel the rest of their workday, giving them the pick-me-up they were looking for. Create an app to make it easy for Gen Z to place a mobile order, review their regular meals and stay up to date on seasonal specials and rewards.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. The virtual brand’s influence has led to the inclusion of Thighstop menu items at Wingstop’s brick-and-mortar locations, too. Virtual Brands are Influencer Magnets.
Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.
You can also organize regular contests or giveaways that encourage customers to submit their photos for a chance to win prizes or special offers. Collaborate with Influencers Partnering with influencers who align with your restaurant's values and target audience can amplify UGC efforts.
If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. Social media influencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. Reach Out to Local Foodies.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.
Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.
Those people could be past patrons who might just need the right special offer to entice them to book their next visit. The Influencer Question. The rise of the “influencer” has seen a lot of criticism. There are many examples of so-called influencers causing more of a problem for brands than being beneficial.
Offer exclusive deals, special menu items, or limited-time discounts. To make the event even more special, you can introduce a memory wall where customers can leave notes about their favorite experiences at the old location. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.
Other big inflation trends include looking for specials deals or discounts before going out (28 percent) and prioritizing dining out for special occasions over regular outings (27 percent). Younger generations are also more likely to dine solo.
Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. Keep it Fresh. Next, ask for their anniversary.
Collaborate with Food Bloggers and Influencers. Collaborations with influencers are an excellent way to increase your Instagram discoverability and engagement. As Instagram becomes more popular, you will also have a better chance of finding influencers and food bloggers who are nearby. Host Contests and Giveaways.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. You’ve launched a special initiative to help those in your community that are in need. PR helps create buzz for your restaurant through media outreach,creating news and partnerships with influencers.
At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Associates who feel valued will make any customer interaction better.
This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights. Conduct a Competitive Analysis.
Extended celebrations Many restaurants offer Valentine's specials throughout the week to maximize revenue and accommodate demand, not just on February 14th. Rise of solo dining An increasing number of singles are embracing "self-love" celebrations, prompting restaurants to offer special menus for solo diners.
Do you think that approach of staying true to yourself and true to what you like to do has helped you avoid some of the pitfalls and controversies that other influencers find themselves involved in? Im not necessarily in the mix or in the influencer scene. As long as I stay praying, Im going to be where Im supposed to be.
Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.
Connections give a dish special value, added importance, and character that goes beyond flavor and visual appeal. The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it.
And it works 59% of respondents say marketing emails influence their purchase decisions. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return.
To say Sri Lanka has one cuisine ignores its deep culinary influences and strengths. The British also brought down South Indian laborers to work the plantations, and their descendants now form the Malaiyaha Tamil community in tea towns like Nuwara Eliya, where theres a strong South Indian influence at vegetarian-only restaurants.
Working with the right social media influencers can therefore enhance your reputation. When approaching particular influencers, remember that knowledge and credibility carry a lot more weight in the gluten-free community than the number of followers an influencer has.
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