Modern Restaurant Management

JUNE 21, 2023

Not all menu items are created equal, nor do they contribute the same profit to the bottom line. To take advantage of everything a menu has to offer, operators can use menu engineering, a technique that consists of analyzing each item’s contribution to the profit against how often it is purchased.

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Menu Influencer Design Food Order 451

Modern Restaurant Management

JUNE 6, 2025

Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

AUGUST 2, 2023

Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering. Far from just a list of dishes, a well-engineered menu is a powerful tool that can significantly increase a restaurant's efficiency and profitability.

Menu 419

Menu Cash Management Seasonal Menu Customer Experience 419

Modern Restaurant Management

NOVEMBER 18, 2021

The survey examines top restaurant industry trends across categories including menu offerings, beverages, flavors, global inspirations, packaging/off-premises trends and industry macro-trends. Sustainability will continue to influence menus and how restaurants make decisions across the board.

2022 495

2022 Menu Recycling Sustainability 495

Modern Restaurant Management

APRIL 8, 2025

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

2025 418

2025 Fast Casual Consumer Goods Seasonal Menu 418

ChowNow

MARCH 27, 2025

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

JANUARY 25, 2022

Each year, Flavor & The Menu editors Cathy Nash Holley and Katie Ayoub compile a set of trends that will resonate with today’s consumers and provide growth opportunities for the restaurant industry. This iconic issue serves as a roadmap for innovation, providing menu developers with ideas for in-market implementation.

2022 451

2022 Menu Social Media Innovation 451

Modern Restaurant Management

NOVEMBER 25, 2024

Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing. Different occasions (a quick office lunch vs. a sit-down family dinner) influence willingness to pay. Implement location-based price differentiation.

Pricing 447

Pricing Food Point of Sale Airlines 447

Modern Restaurant Management

JUNE 3, 2025

This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. Micro-influencer marketing can also be a goldmine. In what ways should restaurants be tapping into AI for marketing?

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Culinary Cues

JULY 27, 2022

This is what makes us unique as cooks, this is what builds our signature that appears on a menu. Like that fine wine, we add time and the temperature of intensity to polish our style, that signature that not only defines the menu, but the entire experience of which we are an important part.

Influencer 440

Influencer Fine Dining Travel Book 440

Modern Restaurant Management

FEBRUARY 25, 2025

By incorporating non-branded keywords into their website, menu descriptions, and online listings, restaurants can capture more organic traffic and improve visibility in local searches. Viral videos and influencer recommendations can drive significant foot traffic.

SEO 326

SEO Social Media Customer Experience Customer Service 326

Modern Restaurant Management

DECEMBER 31, 2024

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.

Beverage 451

Beverage 2025 Fine Dining Guest Recovery 451

Modern Restaurant Management

DECEMBER 3, 2021

The last time I was in Madrid, a friend and I perused English menus at a popular tapas joint. I requested the Spanish menu, too. The English menu lacked context that we gleaned only by looking at the Spanish. To have the ability to name something is power, and to proliferate that name widely is influence.”

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Menu Fast Casual Food Order Bar 548

Modern Restaurant Management

MARCH 18, 2025

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322

2025 Sustainability Social Media Customer Experience 322

ChowNow

FEBRUARY 7, 2025

This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

7 Shifts

OCTOBER 22, 2024

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. Create engaging email newsletters that have a clear purpose, such as promoting an event, offering a discount, or sharing a seasonal menu.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MAY 8, 2025

The texture of a food or beverage item can make it appear more craveable, deliver a certain desirable mouthfeel, or even carry a particular sound that influences our perception. The growing demand for “anti-texture” is a response to consumer appeal for comfort foods, high-quality menu creations and simple indulgence.

Social Media 251

Social Media Beverage Influencer Innovation 251

Modern Restaurant Management

AUGUST 24, 2021

They can offer a larger variety of menu items – Because restaurant owners and operators are able to share their space with other brands, the ability to produce items from totally different menus or cuisines in a single location increases, giving clients more options to order.

Influencer 451

Influencer 2030 Online Ordering Customer Experience 451

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

OCTOBER 23, 2023

It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience. Your website should include high-quality images of your restaurant, a detailed menu, and easy-to-find contact information.

Fine Dining 522

Fine Dining Marketing Social Media Influencer 522

Goliath Consulting

MAY 1, 2025

Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. The more personality you infuse into your feed, the stronger your brand becomes. Pro tip: Not every post has to sell. Balance promotional content with storytelling, humor, and community highlights.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

APRIL 4, 2025

And the truth is, I opened it too quick and majority of the people in that location didn’t have an appreciation for the menu items that we were offering that the time. This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

FEBRUARY 11, 2025

Health-driven brand True Food Kitchen transitioned its kitchens across all 46 locations in 18 states as well as its entire menu to become 100-percemt seed oil-free. As part of a multi-year shift, the brand exclusively uses avocado and olive oils, eliminating industrial seed oils from every ingredient of its 100-plus menu items.

Social Media 251

Social Media 2022 Sourcing Menu 251

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. The brand is scalable because the menu is easy to execute and everyone loves fries. Our partnership with an influencer makes our reach even bigger and more authentic.

Franchise 221

Franchise Franchising Social Media Influencer 221

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

Modern Restaurant Management

JULY 14, 2020

That means that learning basic tips and tricks on how to use Instagram to promote your menu will help you attract and keep business long-term. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. It can go beyond just showcasing your delicious meals, too.

Marketing 540

Marketing Social Media Influencer Online Ordering 540

Modern Restaurant Management

DECEMBER 18, 2024

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. So much data is generated at every point within a restaurant, whether fast casual or fine dining.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

The Restaurant Group

DECEMBER 1, 2024

Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.

Menu 88

Menu Social Media Loyalty Program Seasonal Menu 88

Modern Restaurant Management

DECEMBER 20, 2023

Emphasizing the use of seasonal ingredients demonstrates a commitment to freshness and allows restaurants and their culinary teams to express their creativity and offer new menu items outside the norm. Influencers can be powerful advocates for restaurants. User-generated content (UGC) shapes your restaurant's online identity.

Customer Experience 495

Customer Experience Innovation Social Media Seasonal Menu 495

Modern Restaurant Management

DECEMBER 27, 2023

These factors contribute to a volatile supply chain, influencing everything from ingredient availability to menu pricing strategies. Contemporary menus increasingly feature more plant-based selections and alternative proteins, while also reflecting the demand for locally vetted foods and transparent supply chains.

2024 508

2024 Food Supply Kitchen Safety Influencer 508

Goliath Consulting

MAY 26, 2025

That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Your goals will shape the kind of content creator you need.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

Goliath Consulting

MARCH 14, 2025

For restaurants, this shift could lead to increased demand for shareable plates, half portions, or customizable menu options that allow guests to order lighter meals without sacrificing variety. Beyond portion size, Ozempic also influences food preferences.

Email Marketing 195

Email Marketing 2025 Customer Experience Customer Service 195

Modern Restaurant Management

OCTOBER 14, 2020

Big restaurant chains such as McDonalds and Taco Bell use them to display their different menu items next to delicious looking images. But digital signage doesn’t just have to be used to display menu items. Menu item placement is important, even when using digital screens. Test and Experiment Quickly.

Customer Experience 551

Customer Experience Customer Service Influencer Menu 551

Modern Restaurant Management

APRIL 28, 2022

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands can be especially useful in testing new menu items and mitigating supply chain challenges. Virtual Brands are Influencer Magnets.

Dietary Restrictions 492

Dietary Restrictions Influencer Back of House BOH 492

EATER

NOVEMBER 27, 2024

The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Thirty Nine’s menu highlights high-protein and precolonial ingredients.

Innovation 317

Innovation Food Truck Seasonal Menu 2004 317

Modern Restaurant Management

FEBRUARY 10, 2021

Lack of publicity doesn’t just hurt consumers, who must often rely on word of mouth or do their own personal research to find gluten-free restaurants, it also costs restaurants valuable opportunities to promote gluten-free menu items. In most cases, you don’t have to reinvent the wheel to effectively market your gluten-free menu.

Marketing 453

Marketing Social Media Online Ordering Demo 453