Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. Look at what menu items aren’t selling briskly. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

7 Shifts

AUGUST 12, 2020

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date. Start a Food Blog.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

MARCH 16, 2023

Music can help restaurants strengthen relationships with their customers and build loyalty. Set the Tone for Customer Dining Experience Music sets the tone and creates a mood that adds to the experience, which can have a significant influence on guests. One way to gain a competitive edge is with music – which is often overlooked.

License 189

License Loyalty Program Customer Experience Customer Service 189

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

Squirrel Systems

FEBRUARY 16, 2024

In this article, we delve into the anticipated restaurant and menu trends for 2024 and explore how technology, particularly advanced point-of-sale (POS) solutions, can enable restaurateurs to ride the wave of these trends successfully.

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2024 Technology Menu Mobile Ordering 52

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Say goodbye to paper menus.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.

Pricing 88

Pricing Loyalty Program Social Media 2023 88

Goliath Consulting

SEPTEMBER 7, 2023

So: Regularly update your delivery menu. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Chowly

FEBRUARY 23, 2024

The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Additionally, 81% of potential consumers express likelihood in joining loyalty programs, signaling a growing appetite for personalized and rewarding dining experiences.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

The Rail

NOVEMBER 10, 2023

Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps. Leverage Promotions and Special Offers Discounts, special menus, or limited-time offers (LTOs) can create urgency. Consider Collaborations Partner with influencers or local businesses for joint promotions.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

JANUARY 7, 2021

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 1, 2022

Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. From email promotions to UGC and influencers, digital marketing provides tools for various budgets.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Focus POS

DECEMBER 11, 2019

Menu and order Customization. According to a consumer study by Deloitte , the number one factor that influences consumers when selecting a restaurant is menu options and order customization. In doing so, the opportunity to fast upsell and cross promote increases with all the menu options at their fingertips.

Customer Experience 136

Customer Experience 2020 Loyalty Program Fast Casual 136

Modern Restaurant Management

DECEMBER 21, 2022

Review menu items and strip away the slow movers. Reduce portion sizes slightly to maintain menu prices but account for increased costs. Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency.

2023 197

2023 Loyalty Program Mobile Ordering Customer Experience 197

Indoor Media

NOVEMBER 4, 2021

You can also use them to intrigue your customers with menu items available only for takeout. Create a Loyalty Program One of the most popular restaurant promotion ideas is a loyalty program. Create a Loyalty Program One of the most popular restaurant promotion ideas is a loyalty program.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

SpotOn

MARCH 12, 2024

Think of it as organic advertising, influencer marketing, or paid advertising—however you categorize it, it's much more than a free meal. Guests are bombarded by restaurant ads showcasing everything from meticulously crafted healthy food to generous fast food loyalty programs. Are you trying to push new menu items?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JUNE 9, 2020

Research shows that personalization influences consumer behavior, improves the consumer experience, and optimizes marketing ROI and profit. To keep the loyal customer happy, you provide them great service and even offer access to a general loyalty program—the same things you do for every other customer, loyal or not.

Loyalty Program 158

Loyalty Program Customer Experience Customer Service Consumer Goods 158

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Stay tuned for 7shifts’ very own relief program!

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JANUARY 9, 2020

Loyalty Program. Almost 70 percent of customers admitted that rewards or loyalty programs do influence their shopping decisions. Loyalty programs can, therefore, go a long way in enticing customers to come back to your cafe versus the competition. Social Media.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

7 Shifts

JULY 16, 2021

Create a Menu. This includes but is not limited to your equipment, permits, menu, and marketing. Expected menu prices. A common way for coffee shops to get financed is through business loan programs. Planned marketing strategies: Will you have a loyalty program? Create a Menu. Coffee Shop Concepts.

License 459

License Hiring Equipment Point of Sale 459

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. One of the most effective methods of refining your data strategy is to implement a loyalty program.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Black Box Intelligence

APRIL 12, 2023

It’s not all bleak, though: commodity and labor cost pressures are starting to ease, meaning menu price increases and their effect on average guest checks are projected to moderate this year. How Restaurants Can Combat Rising Food Costs Finding the right balance between raising prices and maintaining customer loyalty is crucial.

Food 76

Food Loyalty Program 2023 2022 76

Modern Restaurant Management

JANUARY 13, 2021

78 percent never or rarely change their order based on the suggestions made by the drive-thru operator, yet 61 percent are influenced by menu boards. One in two respondents won’t return to a location if they have a bad experience. 68 percent already know their order before they pull into the drive-thru lane.

2021 195

2021 Fast Casual Consumer Goods Loyalty Program 195

Open for Business

MARCH 21, 2023

User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Referral programs: One way to encourage positive word-of-mouth is referral marketing. Partner with social media influencers Influencer marketing can be an effective way to reach a new audience.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Lavu

NOVEMBER 18, 2022

Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. For tips on creating your menu, download Lavu’s free guide: How to Create a Successful Restaurant Menu. Include information about competitors’ menu options, pricing, hours, and location. What charities will you support?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

The Restaurant Times

JANUARY 30, 2022

Marketing With Influencers . Approximately 92 percent of respondents believe influencer marketing is an effective kind of marketing, according to the 2019 Influencer Marketing Benchmark Report. Selecting an influencer for your company is similar to selecting a marketing partner. Customer Loyalty .

Innovation 52

Innovation Marketing Loyalty Program Social Media 52

Mad Mobile

FEBRUARY 16, 2024

This shift from pen and paper to digital interaction not only streamlines the dining experience but also opens up a treasure trove of marketing opportunities, from promoting email signups to loyalty programs to seamlessly gathering online QR code payments. Post your menu on a website page. We’ll get into that shortly.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

The Rail

APRIL 11, 2024

People are always looking for popular eateries and unique menu items to try when looking to eat out. Create a loyalty program: Reward customers for joining your program by offering perks like discounts or birthday treats. Example: "Savor Summer Flavors: New Patio Menu!" instead of "Click Here to See Our New Menu."

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Open for Business

APRIL 3, 2023

It can also include: Online reviews Social media posts Influencer partnerships Referral programs Supercharge your marketing strategy It’s time to put the 4 Ps of marketing for restaurants into action. Even the way you display prices on your menu can affect what guests order.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Missing menu items are a deal breaker. Gaps in menu choices and ability to customize disappoint consumers. Gaps in menu choices and ability to customize disappoint consumers.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. An online presence that builds loyalty, hype and grows your restaurant business. Send a loyalty program opportunity where every visit gets them points to redeem when they reach a certain figure.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Focus POS

JANUARY 15, 2020

The first step to understanding the true ROI from a restaurant POS system is to determine quantifiable factors that are influenced by the POS. Integrated solutions like kitchen management systems, marketing tools, and loyalty programs should also be considered when calculating ROI, since these boost sales and efficiency.

POS 151

POS Front of House Loyalty Program Inventory 151