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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Loyalty Rewards. Engagement on Social Media.

Marketing 397
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 418
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The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty

Goliath Consulting

These are the basics of local restaurant marketing to attract customers and cultivate loyalty. Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invest in search engine optimization (SEO) to ensure your restaurant appears prominently in local online searches.

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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too.

Marketing 195
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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 203
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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date. Start a Food Blog.

Marketing 189