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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

You got into this business because of your passion for food and hospitality. To get started, here are some of the e-mail marketing tools you can use: Popmenu Popmenu automates your email marketing and targets customers so you can send them custom promotions based on their past visits and orders at your restaurant.

2024 195
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Engineered for Success: Boosting Profits through Intelligent Menu Planning

Modern Restaurant Management

In the demanding world of the restaurant industry, success is not solely reliant on exceptional food and service. Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering.

Menu 167
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How to Raise Restaurant Menu Prices without Negative Pushback

Ken Burgin

Inflation is back, following dramatic rises in energy costs, wages and all the food & beverage supplies we purchase. Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. So how do you put up prices with confidence and style?

Pricing 158
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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time.

2023 122
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Growing a Restaurant Strategically – The Keys Are Alignment, Timing and Control

Modern Restaurant Management

Typical restaurant KPIs involve monitoring costs around food, labor and supplies, pricing adjustments, table turnover rates during peak periods, customer wait times, promotion effectiveness, brand sentiment on review sites, and training completion rates. They need alignment with practical operational realities and bandwidth.

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7 Key Features You Need in a Bar POS System

Lavu

Bar & Liquor Inventory Management: The Heartbeat of Bar POS System How much food and/or liquors do you have on hand? These programs and APIs enable you to track your beer and liquor inventory , units, suppliers, and prices on your device. What are your profit margins? Having this knowledge at your fingertips is critical.

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We Can’t All Be #SaltBae, But We Can Deliver Memorable Dining Experiences

Modern Restaurant Management

From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. Restaurateurs don’t all have the skill set for social media; they’re not trained marketers, photographers, or influencers.