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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.
Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing socialmedia presence. I don’t care how many followers you have; the goal is to start gaining socialmedia presence.
As laws become stricter, technology evolves and socialmedia increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S. If an alcohol-related incident does occur, restaurants should act quickly to protect their business.
Golden Corral's August 2023 network breach affected 183,000 current and former employees, with hackers accessing everything from Social Security numbers to health insurance details. This documentation is crucial for both regulatory compliance and insurance claims. The Golden Corral data breach provides an instructive case study.
By clearly assigning and documenting tasks, you help staff members know what’s expected of them, ultimately leading to smoother operations and less stress during busy shifts. Ask a team member to post socialmedia updates or answer customer inquiries online.
Consider the explosive growth of TikTok restaurant reviews where influencers document dining experiences in real-time. In the age of socialmedia, these impressions spread faster and wider than ever before. A single video showing a dirty bathroom or unsanitary conditions can rack up millions of views within hours.
You can also create a video diary documenting each stage of the move, featuring interviews with staff and sneak peeks of the new ambiance. Use SocialMedia to Announce Your Restaurant's Move Socialmedia is one of the most effective platforms to announce the relocation of your restaurant.
Start by announcing your move as early as possible on all your communication channels socialmedia, email newsletters , and in-person interactions. Make sure you apply for all necessary documents well in advance, from business licenses to food handler permits to alcohol service approvals. Transparency builds trust.
SocialMedia and Digital Marketing Automation During a restaurant relocation, keeping your guests informed is critical to retaining their loyalty and interest. Socialmedia platforms and digital marketing tools can help you manage this communication more effectively.
Change your hours on your website and post updated hours on your socialmedia accounts. Document everything If your physical location has been damaged by wildfires, document everything. Keep a detailed document listing how your business was damaged with photographic evidence.
But, around the mid-2010s, a number of home chefs started posting on socialmedia about regional foodways, including those from the mountains, launching pop-ups, and collaborating with restaurants. Those stigmas provide the inspiration for items like the corn and nettle soup at Across, which Lama Patel calls a social statement soup.
The chain’s documented emphasis on training shows in its strong performance on service quality and value. Consumers now move fluidly between AI tools, socialmedia, and review platforms to validate claims, check brand reputation, and watch videos from real customers before making decisions.
So have the creator-adjacent: Cookbook author Natasha Pickowicz is leading a group retreat in Greece and writer Ella Quittner, who is known on socialmedia for her elaborate dinner parties , is launching a group trip to the French Riviera. To be safe, Nguyn does background checks and socialmedia vibe checks of potential attendees.
A strong marketing strategywhether through socialmedia, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back. How to Implement It: Document essential processes, from opening and closing checklists to food prep guidelines. Train all staff on SOPs and reinforce them regularly.
To maintain brand integrity, document your operations in detail. Create buzz on socialmedia with behind-the-scenes content, construction updates, and soft opening invitations. Maintain Standards Across Both Locations One of the biggest risks of opening a second restaurant is inconsistency. You’re becoming a brand.
Document and Submit Compile documentation of your security measures and scan results, then submit your completed SAQ to your payment processor or bank. Perform Vulnerability Scans If your restaurant stores or transmits cardholder data, youll need to perform quarterly vulnerability scans.
With its lower caffeine content and well-documented health benefits, such as extremely high antioxidants, it offers a compelling alternative.” ” Made from finely-ground green tea leaves, matcha also has a high concentration of antioxidants, which may help reduce the risk of certain diseases. “As
Although black coffee’s health benefits are well-documented , the trend of adding ingredients to boost health, energy, focus, and productivity is accelerating. Some trends, such as the viral “ coffee buckets ” or incredibly popular Dubai chocolate, are largely driven by socialmedia clout. Projected to be valued at US$43.8
Equally important, though not required in a business plan, is a detailed manual of guidelines and further documentation. This occurs for many reasons such as the number of repeat customers, active marketing on socialmedia, and time to build up the volume of sales.
But it’s not set in stone—it’s a living document that reflects your restaurant’s personality and evolution and is an important tool for maximizing profitability. That means your new menu templates, logo, socialmedia, online menu, and restaurant website should all follow the same color scheme.
Such scenes of Palestinian resourcefulness while cooking traditional dishes have been broadcast all over socialmedia feeds over these past 17 months. By that, she meant no yeast or spices and baked in a makeshift wood-fired clay oven with uneven heating. Still, a familiar taste nonetheless. None of this should surprise me.
In an era dominated by digital marketing, QR codes, and socialmedia ads, its easy to assume that printed menus and flyers are relics of the past. More Than Just a List of Dishes A well-crafted menu isnt just a functional document, it is an extension of a restaurants identity. Lets bring your vision to life.
Over the last decade, the question of what makes food or a restaurant gay has permeated food media. Over the last decade, the question of what makes food or a restaurant gay has permeated food media. Yes, I loved the calamari, but was there something else about the place I was picking up on without even knowing?
Financial and socialmedia pressures, as well as health and political concerns, are leading to higher reported levels of anxiety among younger generations, affecting their long-term mental well-being. The health benefits that black coffee can offer, however, are well documented. Should we try to change Gen Z’s coffee habits?
Brochures Brochures are promotional documents that are designed with the intent to advertise your business. SocialMedia Your socialmedia account is the direct point of contact between you and your target audience. Make sure that the real estate business cards carefully explain the services that you offer.
Major socialmedia networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. Research from Harvard Business Review and other trusted institutions have all documented the importance of developing strong emotional bonds with your customers. Create Emotional Bonds.
Common sanitation precautions being taken include lowered occupancy limits, mask requirements, and in-house social distancing. ” Restaurant managers who develop clearly-documented policies, operational checklists, and clear communication systems can simplify the process for everyone. However, it won’t be business as usual.
Place the codes anywhere your target audience may be, like restaurants, stores, or socialmedia. Create mobile-friendly forms and company documents. You can use a simple code, such as “HIREME” or a QR code to direct the applicant to the text to apply experience.
You can guess what they are searching for too; socialmedia platforms, communication accounts, leisure and entertainment options (and that includes restaurants!). Leverage SocialMedia. With socialmedia, you can actually develop a more intimate relationship with your customers.
” A broad definition of the omnichannel customer might be anyone who comes into contact with your brand at any touchpoint, be it in-store, on your website, on socialmedia, or through email or a newsletter. To be truly future-proof, a unified tech platform should have well-documented APIs and a thriving ecosystem of partners.
Offer competitive pay, thank employees for their efforts, and recognize hard workers in staff meetings and on socialmedia. Use tech tools that can document, organize, and centrally store data for each supplier. Consider closing on certain days to give overworked staff a break. Train continuously.
Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, socialmedia, or press releases. A brand book is a handy document that provides guidelines for using your brand identity across various platforms. In many ways, it’s the bible of your restaurant.
From stand-out socialmedia accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.
Sometimes it’s happened at my own table (I work in food media after all). It feels quaint to call something “rude” in 2024, as if every callout of a social transgression needs to have some loftier justification. It was impossible to look away. Maybe that was what they wanted. This obviously isn’t the first time I’ve observed this.
Industry Analysis : Document the size and trends in the restaurant industry to show readers you are an industry expert. Competitive Analysis : document local competitors and show how you will be able to carve out a niche in your market. socialmedia marketing ) you will employ. Getting Your Restaurant Business Loan.
The hotelier’s loss of the digital guest relationship is well documented and a cautionary tale for any restaurant brand that does not envision a future where marketing budgets are dominated by campaigns to win back the guest. Real Estate.
You can even share important documents, like updated policies or tax forms. Speakap Speakap is a branded employee app that brings staff together in a socialmedia-like tool that provides onboarding, task management, and workplace messaging features. Apple | Android 8. Apple | Android 18.
You can even share important documents, like updated policies or tax forms. Speakap Speakap is a branded employee app that brings staff together in a socialmedia-like tool that provides onboarding, task management, and workplace messaging features. Apple | Android 8. Apple | Android 18.
Use socialmedia to attract workers Today, socialmedia is one of the most powerful ways to spread the word about your restaurant's work culture. Potential employees can check a restaurant’s socialmedia profiles before applying to get a feel for the work environment.
You'll have a document to reference during the planning or opening of your restaurant. A restaurant business plan is a document that outlines the various aspects of your restaurant business. Detail your plans for using socialmedia, local advertising, promotions, and how you're going to reach your target audience.
This document will outline your bar's concept, menu, marketing strategy, and financial projections. They should also be outgoing and able to socialize with customers. Once your post is ready, you can share it directly with employees in the 7shifts app, as well as on social platforms. Step 2: Track job candidates.
As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.
These social networks don't have the capabilities your restaurant needs to become an online business. They're limited to documentation, email, and online chat, so you won't be able to get live support over the phone. Connect your socialmedia accounts. Choose a template for your restaurant's website.
In addition, a socialmedia vote allows restaurants to rally the support of their patrons for a chance to be the “People’s Choice” Grand Prize Winner for an additional VIP marketing package, a menu consultation with General Mills’ culinary team and a $5,000 donation for their local food bank.
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