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The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution.
” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.” Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
He brought in his teen brother, Larry, to manage their first location in Vincennes, IN. We chatted with Allie Bobe, Owner/Manager, about managing almost 100 employees across five locations and keeping tradition alive while modernizing operations. 7shifts was very easy to get started with.
Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. billion in revenue. You keep more of your profits.
From AI-driven ordering systems to smart inventory tools and contactless dining experiences, today’s innovations are reshaping how restaurants operate, serve customers, and stay competitive. Have you wondered about the possibilities of training new hires without the risks and costs of a normal training session?
According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. Social Media Do: Post Regularly You are a busy restaurant owner or manager, and posting regularly may be just too much. Consider hiring a social media pro to post for you. This is a great way to build engagement.
In one study , more than 50% of people say that social media, like Instagram, influences their dining choices. Its very important that you and the people managing your social media understand the principles of Instagram-worthy plate presentation. Plate presentation matters. Your success is also about presentation.
Restaurants had difficulty hiring and retaining staff, which led to more interest in automating processes. Delivery/Takeout : COVID created a shift from in-person dining to takeout and delivery options, increasing reliance on third party delivery services, and on attractive takeout options. – Pooja S.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.
This is all the income from your food and beverage sales, catering, branded merchandise, packaged goods, venue hire, etc. Check with your kitchen manager or accountant for these numbers. Gross and net profit margins for restaurants What is the average restaurant profit margin? What is the average restaurant profit margin? Labor costs.
Staff are now tasked with policing masking, moving heavy furniture to configure outdoor dining, and packaging to-go orders. As we start to welcome back workers, doing things as they were before isn't going to work—especially in hiring. That all begins at the hiring level. Adam Ranier, Writer, Restaurant Manifesto.
But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Optimizing your website and social media pages. Managing SEO.
A clean restaurant improves the overall dining experience and more importantly, prevents people from getting sick while eating your food. Hiring a deep cleaning professional is necessary to ensure your restaurant is being optimally cleaned by a professional, but how do you know if you are hiring the right person?
In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. ORM increases your website’s authority. Even a few bad reviews can impact a store’s revenues.
Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Can customers find you? Can they view your menu online?
In-House vs. Third-Party Delivery In the past, customers had to call or fill out forms on the restaurant's website to get food to their doorsteps. This scenario also implies hiring couriers and handling logistics. Order management : New orders should be easily accessible for acceptance, decline, or modification.
You hire accountants for accounting, marketers for marketing, and lawyers for legal matters. ” On the other hand, where they see ideas firing everywhere, they understand innovation isn’t just a passing management focus—it’s a critical and expected part of the culture. Ensure Managers Encourage Innovation.
As a result, ghost kitchens, delivery-focused kitchens without a storefront or dining area, are growing in popularity. The cost of running a traditional brick-and-mortar restaurant is high, and many restaurants are losing significant in-house dining business amid the ongoing pandemic. Commit to ongoing training. Audit differently.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.
Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.
Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth.
If your customers expect you to offer a fine dining experience, they won’t be pleased to know that you’ve upturned your entire restaurant. Even though the COVID-19 pandemic persists across the globe, governments have started easing lockdown restrictions and allowing restaurants to reopen finally. Install Barriers at Reception.
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. This rise in digital interactions has made it critical for restaurants to have well-designed websites. This rise in digital interactions has made it critical for restaurants to have well-designed websites.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.
About a year and more than a dozen episodes later, we had the privilege to interview a wide range of folks with advice on everything from hiring staff , to creating content, to providing benefits, and increasing profits. Storytelling is an essential part of the hiring process. Your smartphone is your restaurant's media center.
Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management?
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” Restaurants can prepare for this disruption by investing in agile technology platforms that connect every restaurant touchpoint to work seamlessly.
The tasks of the chef are fairly universal: planning menus, putting your signature on each dish, hiring and training staff, ordering product and building vendor relationships, controlling costs and adhering to budgets, maintaining a clean and safe kitchen environment, etc. The answer is emphatically – no.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. The safety of Dunkin’ franchisees, their restaurant employees, and guests remains a top priority.
A drop in employee retention & difficulty in hiring. Managers lack the tools to properly schedule employees and plan for shifting consumer demands, and as a result, businesses are paying for redundant overworked labor, or having to manage with inadequate labor due to hiring challenges. Here are their insights.
On The Border Mexican Grill & Cantina reopened its dining rooms in 45 restaurants across Georgia, Oklahoma, South Dakota, Tennessee, and Texas on May 6. . “We can tell Czech people are very disciplined and they have learnt the routine of how to protect themselves and others,” said Manifesto Founder Martin Barry.
Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. The Hilton Workforce Resource Center provides an overview of companies that are still hiring. With travel and dine-in demands at a low, your digital strategy must include adding more revenue from each booking or reservation.
In this edition of MRM News Bites, we feature a lot of tech news, a celebrity-owned virtual dining concept, and the annual Neighborhood to Nation Restaurant Recipe Contest. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
Multidisciplinary designer Marissa Zajack is deeply passionate about food and the art of dining. Zajack recently spoke with Modern Restaurant Management (MRM) magazine about her projects, design vision and journey. “I seize every opportunity to intertwine my design expertise with the restaurant industry,” she said.
We've also included a roundup of interview best practices you should be aware of before showing up to speak to the hiringmanager. For instance, were you responsible for restaurant employee scheduling or managing a log book ? A hiringmanager wants to know how you handle a very real, stressful part of the job.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Try 7shifts for free.
It’s been months since restaurants across the US, Canada, and beyond were forced to shutter their dining areas in the wake of the COVID-19 outbreak. This may mean limiting seating per table or reorganizing your dining area to ensure tables are over 6 feet apart. I'm so sorry, I'm not doing that anymore.’ Employee health assessments ???
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more. Yelp Economic Average. Consumer interest in restaurants dropped by 52 percent from March 10 to April 19. Trust in restaurants remains high.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Try 7shifts for free.
Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. Here are their responses.
Restaurant industry insiders offer their insights on F&B trends we can expect to see in 2024. The top ordered desserts this year, included donuts, chocolate brownies, and strawberry cheesecake! Top Eats, Drinks, and More No fork, no problem: In addition to fries defending its spot as the most ordered food of the year (and the past decade!),
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.
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