Remove Customer Experience Remove Merchandise Remove Specials
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. Aside from price, menu engineering also involves looking into its design.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

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2024 Outlook: Restaurant Trends and Challenges, Part One

Modern Restaurant Management

And while automation and robotics can help streamline some elements of operations, in the wake of the COVID-19 pandemic, there's a newfound appreciation for human connection and dining experiences. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.

2024 493
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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences.

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7 key restaurant revenue streams to prioritize in 2024

7 Shifts

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery apps help boost your restaurant's visibility and attract new customers. To maximize this revenue stream, you must have an efficient online ordering system.

2024 243