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More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based What should operators take away from the results?
Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.
Participants reported continued food and labor cost increases, with 89 percent experiencing rising staff expenses, well exceeding the 79 percent of last year's survey who predicted labor cost increases. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Location definitely matters.
Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. takeout, delivery, reservations) Everything about your Yelp page should influence customers to choose your restaurant.
Are your regulars ordering the same drink and entree every time they come in? Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. Has your restaurant hit a plateau?
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. consumers now use digital wallets as they seek a convenient, contactless payment experience. Data, Data, Data.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.
With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. How do you turn followers into paying customers?
Our goal was to create made-to-order meals that won’t break the bank but keep the freshness and consistency we’re known for,” said Fred Slater, director of R&D and executive chef of the 102-unit fast casual. But they tested the quesadilla for six weeks, and the teams were able to cook it to order, even in the tighter drive-thru footprints.
Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. This ensures your message consistently reaches engaged customers who already love your restaurant, enhancing direct customer communication.
Photo: Shutterstock What if every restaurant customer could feel like a regular? Big tech vendors such as Toast, Olo and DoorDash are making moves aimed at using customer data to enable more personalized service, both in the dining room and online. Restaurant tech is working on it. The question is, and has always been, will it work ?
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online foodordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
With a solid Restaurant Inventory Management system, your kitchen runs like a well-tuned engine, keeping operations smooth and your customers happy. Prioritizing it leads to: Lower food costs by minimizing spoilage and overordering. Improving Operational Efficiency and Customer Satisfaction Orders are fulfilled on time without delays.
This list was created after looking at customer reviews, online rankings, and local recommendations. It’s not just about who has the biggest name, but who consistently serves quality food and keeps people coming back. This spot doesn’t have a large dining space, but many customers return for takeout or to grab a seat outside.
Its time to consider adding some AI into your marketing strategy to enhance customer engagement, streamline operations, and boost profitability. AI Helps Personalize the CustomerExperience Consider your promotional emails to customers. If not, it can revolutionize your customer interaction.
The food delivery market is booming, with the industry poised to hit a valuation of$90.3 These chargebacks occur when a customer receives food through a third-party delivery service and then disputes their payment through their credit card company or bank. For instance, the customer was charged twice for a single order.
Prewett has more than two decades of leadership experience across the coffee and food industries, including over five years as Vice President of Marketing and Product Management at Coffee Bean International. Brasília, Brazil) Wed, 6 Aug – Paulig appoints Noel Clarke as SVP customer brands. million as net loss narrows.
They consider factors like: Portion sizes Food quality Convenience Brand trust when deciding where to dine For restaurant operators, this presents a challenge… How do you meet consumers’ expectations of value without slashing prices… or worse, sacrificing margins? Instead, consumers are redefining what value means.
Founded in 2001, Delaget serves over 30,000 locations, with 125+ brands among its customers (including 40 of the top 50 North America-based restaurant concepts). Joining forces with PAR Technology represents an exciting new chapter for Delagets customers and employees, said Jason Tober , Chief Executive Officer of Delaget.
Did you know a poorly managed menu could cost you thousands in wasted food and lost profits each month? Your dishes must delight customers, but they can’t be too costly to produce. Understanding Restaurant Menu Management – Definition What is restaurant menu management? The more locations you operate, the bigger the loss.
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. Yelp analyzes the millions of reviews on its platform, along with nominations from its community of users, to generate a diverse list of local eateries, from food trucks to fine dining.
Despite the fact that consumers are paying more to visit and order from restaurants this year – 12.5 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Additionally, households making less than $50k ordered takeout and delivery far less frequently than their wealthier peers.
Restaurants will continue to invest in comprehensive Back-of-House Technologies Following the pandemic, restaurants focused heavily on Front-of-House technology to streamline and digitize the diner experience. While features like ordering and paying via QR codes have become the norm, Back-of-House systems have lagged in sophistication.
The most sophisticated food people in the country. She promised him that she would do all the hard work of baking desserts at home, and all he would have to do was transport them to the cafe either by car or by boat, pour coffee, and read the newspaper between customers. And definitely no margarine. I wish I had more.
The concept is a wine bar that serves ice cream, an experience she says London offers and New York doesnt, a low-commitment space where you can hang out with a friend without getting a full meal, where you dont wear pajamas but dont have to get fully dressed up and can socialize without spending a fortune.
Its definitely more prevalent, Wong says. If we cant get the right size egg, then its a different product for the customer, he says. Up to this point, certain food businesses have been able to operate with the thought that eggs will always be available at a reasonable price, he says. Its like, bird flu is here again.
In order to test the idiot-proof nature of these meals, I made my first dinner after coming home from spontaneous drinks with friends. I was tempted to order my dinner on Caviar, but when I glanced at the packet of DIY gyros in my fridge with its 20 minute cooking time label, I thought, I could do this. How much does all of this cost?
There also needs to be some level of education in order to communicate to buyers effectively.” Lack of formal definitions Coinciding with polarising opinions, many still disagree on how to define these coffees. We still need integrity of the product and honesty when telling buyers how producers process these coffees.
While many operators struggled to keep expenses – particularly food and labor costs – under control, they also observed an increase in guest traffic and in profit margins, in part due to strong takeout and delivery sales. One strategy for reducing costs has been the increased use of technology.
If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. Food runners fluctuate between the front and back of the house, and are likely to be the messenger that communicates what is 86'd from BOH to FOH. Common items that get 86'd.
A lot of people would assume that fraud in the restaurant industry doesn’t extend beyond dine-and-dashers and bad cheques, but those with experience in the industry, especially at the level of popular franchises and chains, will tell you that fraud is more common than most people recognize. Customer Data Will be at Risk More than Ever.
Restaurant owners must develop new ways to work more efficiently and attract more customers. The food and beverage industry is no stranger to new technologies, especially in the past couple of years with the boom of online ordering apps and QR code technology. Food Delivery and Service Robots.
If you’re like me, chances are you’ve probably orderedfood online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.
Provide Customer Service Training. There is a direct correlation between customer service level and staff training. You will then have a capable team that consistently delivers unbeatable levels of customer service. The last thing you want to do is promise customers delivery times that you have no chance of delivering.
One of Merriam-Webster’s definitions for orchestration is “to arrange or combine so as to achieve a desired or maximum effect.” ” Simple concept yet much harder to pull off for today’s restaurants struggling to harmonize in-store, drive-thru, delivery and curbside experiences for both customers and employees.
Let’s observe some of the established ones that emerged in the restaurant industry in the past year – and won’t fade away any time soon: Customer Habits Have Changed, Undeniably. Online Ordering Will Continue to Thrive. Just as in any other analysis, there are both pros and cons. Chains Becoming Even More Powerful.
Menu variety plays a substantial role in every dining experience. Diners simply don’t want the low food quality that often comes with long menus. These restaurant food trends can directly impact a restaurant’s profitability. Health-Conscious Food Will Dominate Menus. Simplified Menus.
Globally, restaurants saw a notable shift in customer expectations and behavior during this time. According to a study from McKinsey & Company , 60 percent of US consumers now spend more each month on food delivery than they did before the pandemic. But with the growth in off-premise dining comes extra pressure for businesses.
Chick-fil-A even reported disabling curbside ordering in some locations to reduce strain on their workers. Restaurants can soften the impact of the labor shortage in 2022 by doubling down on retention, shaking up the traditional business model and taking advantage of technology to increase efficiency and streamline the dining experience.
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