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Expanding the Definition of Value

Modern Restaurant Management

More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.

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Value Is the New Battleground for Loyalty

Modern Restaurant Management

A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based What should operators take away from the results?

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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. A restaurant target market is the specific group of customers your restaurant is designed to attract.

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MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze

Modern Restaurant Management

Participants reported continued food and labor cost increases, with 89 percent experiencing rising staff expenses, well exceeding the 79 percent of last year's survey who predicted labor cost increases. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.

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How to Calculate and Increase Customer Lifetime Value at Your Restaurant

ChowNow

How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.

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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Location definitely matters.