7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. It is typically used by restaurants, caterers, and food trucks.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S

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2024 Online Ordering Website Management 2023 194

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 210

2024 Loyalty Program Cash Management Customer Experience 210

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 184

2023 Guest Recovery Email Marketing Back of House 184

Modern Restaurant Management

DECEMBER 28, 2023

AI is now playing a role in many significant areas ranging from enhancing supply chain management to streamlining customer interactions, ultimately ensuring seamless functioning within restaurants. They also extend to customer-facing areas of the business. The impact of AI on gathering customer feedback is truly revolutionary.

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2024 Dietary Restrictions Customer Experience Customer Service 120

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. This allows for brands to have a direct relationship with customers, and in turn, create more personalized, frictionless engagements.

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Mobile Ordering Marketing Menu Fast Casual 196

Goliath Consulting

JUNE 8, 2023

From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? The pros and cons of hiring a professional to make your restaurant's website Pros: When you work with a designer, you can get a custom website that doesn't look like a template or like anyone else's website.

Website Management 370

Website Management Online Ordering SEO Hiring 370

SpotOn

APRIL 10, 2024

They realized catering could be a fruitful side hustle. Parties and catering have their own logistical challenges and going whole hog on a counter-service restaurant is its own beast.  From their food and beverage program to ordering progress and customer outreach, technology has had a profound impact on CCK.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

Open for Business

MAY 9, 2024

Summer-fy it by adding dishes that reflect the flavors and ingredients of the season like fresh, local produce, light and refreshing entrees, and vibrant cocktails to cater to the summer palate. Engage customers with mouth-watering photos, behind-the-scenes glimpses, and seasonal deals. Prepare your team for the increased demand.

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Seasonal Menu Social Media Outdoor Email Marketing 78

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Say you need to arrive for a lunch service at 10 am; you’re going to serve at 11 am.

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Food Truck Food Social Media Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

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Loyalty Program Mobile Ordering Airlines Merchandise 148

Goliath Consulting

MARCH 20, 2023

Some pop-up restaurants may already be a part of an existing restaurant or a catering or delivery service. This limited availability creates buzz and a sense of urgency for potential customers to try and snag a few items from the menu before the pop-up restaurants disappear from a location close to them.

Social Media 78

Social Media Email Marketing Equipment Menu 78

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

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Loyalty Program Customer Experience Point of Sale Employee Relations 193

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. This gives your customers essential information about your business, including hours, a link to your website, and even a link to your menu.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

Marketing 157

Marketing Social Media Email Marketing Loyalty Program 157

Restaurant Engine

OCTOBER 28, 2020

Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. Restaurant marketing strategies help restaurant owners increase sales and profits. The purpose of this strategy is to attract customers to your restaurant. Restaurant Menu Some restaurants may view their customers as picky eaters. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Black Box Intelligence

NOVEMBER 16, 2021

How to Increase Restaurant Sales and Traffic Using Customer Incentives. Restaurant customer trends change, food and supply prices fluctuate and new competitors pop up every day. Strong customer incentive strategies make your restaurant stand out to potential customers and keep them coming back. Offer customer incentives.

Guest Recovery 80

Guest Recovery Loyalty Program Email Marketing Customer Service 80

Apicbase

MAY 29, 2024

Market data, however, tells a different story. According to Statista , in 2023, the revenue of online food delivery was estimated at over $1 trillion, and it is expected to hold a 50% share of the drive-thru and takeaway food service markets by 2030. That is not too bad for a dying sector. Commissary kitchen.

Kitchen Safety 52

Kitchen Safety Front of House Online Ordering Food Order 52

Ken Burgin

JULY 25, 2021

Google Alerts is a content change detection and notification service, based on the Google search engine. It sends emails to the user when it finds new results—such as mentions on web pages, newspaper articles, blogs, or research. Try finding these as a source of new customers: expanding business huntingdale.

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Coupons Marketing Insurance Café 78

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. There are digital tools that can help you create a customized floor plan and even preview it in 3D before moving all that furniture around. A successful service starts before the restaurant opens its doors.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Offer high margin dishes that your most loyal customers love. Go it alone, or use a third-party service.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Goliath Consulting

MARCH 2, 2022

Customers can have new payment options to pay for their meals. 11 Additionally, in 2013, there were only two Subway locations that catered to the needs of the crypto community. To further cater to its crypto community, a Subway location in Moscow offered a 10% discount for purchases made with Bitcoin.

2013 78

2013 Email Marketing Catering POS 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Tap Into the Takeout Trend Yes, the focus here is on increasing holiday season traffic into your restaurant – but could you bring your food to customers at home?

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Mad Mobile

FEBRUARY 29, 2024

A good POS system can help you keep your customers and employees happy with speedy, accurate service. While legacy POS systems are clunky and expensive to maintain, new cloud-based systems are flexible and easy to customize. In the cloud-based POS space, systems are designed for every type of restaurant and bar.

POS 40

POS Bar Brewery Customer Service 40

The Rail

NOVEMBER 11, 2022

Shining a light on local charities will help you gain loyal customers and help you get more positive reviews. Offer catering , a conference space, and discounts to other local businesses. Try swapping coupons or providing special deals together for customers.

Social Media 105

Social Media Events Online Ordering Consumer Goods 105

Indoor Media

AUGUST 5, 2021

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing? But how do B2B businesses do marketing?

Marketing 78

Marketing Advertising Email Marketing Customer Service 78

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. For most of your restaurant customers, delivery is an expected service. Doing this lets you find more customers near you and reach a larger audience. Using delivery sites exposes you to more potential customers by increasing your visibility.

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Delivery Online Ordering Loyalty Program Customer Service 80

Next Restaurants

MAY 26, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. People that may have been loyal customers in the past may also be looking forward to cheaper options. That does not mean you have to alienate your current customer base.

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Webinar Social Media Food Safety Cash Management 89

Restaurant Engine

SEPTEMBER 8, 2021

When you have a restaurant with high employee morale, that trickles down to your customers. That in turn creates loyal customers and improved profits. It encourages them to offer the highest quality of service in order to get the highest number of tips. #4: Not only does this make them feel welcomed, it’s also great marketing.

Employee Relations 106

Employee Relations Customer Service Small Business Email Marketing 106

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

The Food Corridor

MAY 22, 2020

Some restaurants also offer paper bags for customers to place their masks in while they eat. With all of these measures in place and all the staff wearing masks, the atmosphere is affected, but the most important thing is that customers and staff feel safe. But what about catering and eating on the go? Food Trucks and Caterers.

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Food Truck Online Ordering Kitchen Safety Catering 80