Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

Email Marketing 183

Email Marketing Online Ordering Food Truck Merchandise 183

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. It is typically used by restaurants, caterers, and food trucks. Testing a proven restaurant concept or idea in a new market. What are the benefits of a ghost kitchen model? Commissary Kitchens. Kitchen Pods.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

2024 204

2024 Online Ordering Website Management 2023 204

SpotOn

APRIL 10, 2024

They realized catering could be a fruitful side hustle. Parties and catering have their own logistical challenges and going whole hog on a counter-service restaurant is its own beast.  Like many restaurants, CCK encourages guests to sign up for emails. The restaurant began in the Gaardbo’s backyard.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

Modern Restaurant Management

JANUARY 18, 2023

These will become as essential to a restaurant as their secret recipes, holding the key to understanding guests’ behaviors and catering to their preferences. Data science will also help segment guests into hyper-specific groups and automate email marketing campaigns, bringing in more guests without using additional staff.

2023 190

2023 Guest Recovery Email Marketing Back of House 190

Open for Business

MAY 9, 2024

Summer-fy it by adding dishes that reflect the flavors and ingredients of the season like fresh, local produce, light and refreshing entrees, and vibrant cocktails to cater to the summer palate. Update your menu One of the best ways to attract guests during the summer and keep them coming back for more is to refresh your menu.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

JANUARY 8, 2024

As the trend of digital nomadism continues to rise in the future, catering to this growing demographic becomes increasingly important. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! Digital nomads place a premium on seamless experiences and prioritise convenience.

2024 216

2024 Loyalty Program Cash Management Customer Experience 216

Goliath Consulting

JUNE 8, 2023

Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Ensure your menu caters to diverse palates and dietary restrictions, delighting guests with a range of mouthwatering options.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

7 Shifts

OCTOBER 23, 2020

Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. Shopify's integrations for restaurants Shopify's App Store offers tools from Facebook and Google, which can be useful for marketing your restaurant.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

NOVEMBER 4, 2021

In the past, brands had to cater to different customer types with little knowledge about their ordering preferences. On the surface, this may not mean much, but when you consider the impact that personalization can have, catering to different personas could be a make or break when it comes to customer loyalty.

Mobile Ordering 204

Mobile Ordering Marketing Menu Fast Casual 204

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Choose the Right Platforms Different advertising platforms cater to different demographics and objectives. Use Analytics: Platforms offer detailed analytics.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

DECEMBER 28, 2023

Traditional methods like feedback forms and email surveys often result in not only low response rates, but delays in actionable insights due to the cumbersome nature of manual analysis. The ability to gauge real-time customer satisfaction is a game changer for restaurants aiming to adapt and thrive in an evolving market.

2024 124

2024 Dietary Restrictions Customer Experience Customer Service 124

Goliath Consulting

MARCH 20, 2023

Some pop-up restaurants may already be a part of an existing restaurant or a catering or delivery service. Pop-up restaurants are temporarily open in various spaces, such as bars, arcades, parks, and theatres. A pop-up restaurant can be open for months, feature itself for a few days, or even as little as a few hours.

Social Media 78

Social Media Email Marketing Equipment Menu 78

ChowNow

DECEMBER 7, 2020

Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Spread the word via email.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

Restaurant Engine

OCTOBER 28, 2020

Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. You can take this difficulty and turn it into a marketing strategy. Then be sure you are using sustainable marketing practices to share what you’re doing.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

Marketing 198

Marketing Social Media Email Marketing Loyalty Program 198

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Cater to your local audience’s preferences Food trucks bring value to the local community.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

Modern Restaurant Management

DECEMBER 1, 2020

A loyalty program should cater to the customer’s convenience and peace of mind — so keep safety and security at the forefront. While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. McKinsey & Co.

Loyalty Program 208

Loyalty Program Customer Experience Point of Sale Employee Relations 208

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Still, consider it as catering to various dietary requirements to attract a larger clientele.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Check it out, then call your mother.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Ken Burgin

JULY 25, 2021

It sends emails to the user when it finds new results—such as mentions on web pages, newspaper articles, blogs, or research. If you sell catering or services to other businesses in Huntingdale, look for the words new, the type of business you sell to, and the name of your local area: new insurance office huntingdale.

Coupons 78

Coupons Marketing Insurance Café 78

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. Digital marketing tools. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

Open for Business

NOVEMBER 14, 2022

Cater to families. Send an email to guests about the new kids’ menu. Email campaign. Use the data to create a targeted digital marketing campaign aimed at people who dined with you last year. A little incentive goes a long way when your guests are looking for any excuse to dine out instead of cooking at home.

2022 88

2022 Seasonal Menu Social Media Email Marketing 88

Goliath Consulting

MARCH 2, 2022

11 Additionally, in 2013, there were only two Subway locations that catered to the needs of the crypto community. To further cater to its crypto community, a Subway location in Moscow offered a 10% discount for purchases made with Bitcoin. Bitcoin and Ethereum is an aggressive marketing tactic.

2013 78

2013 Email Marketing Catering POS 78

Black Box Intelligence

NOVEMBER 16, 2021

Here’s how to increase restaurant sales with the right blend of incentives and restaurant marketing strategies. Refine your restaurant marketing strategy. With restaurant foot traffic on the decline, incorporating these offers in your marketing strategy can get more customers in the door. Restaurant sales data trends.

Guest Recovery 80

Guest Recovery Loyalty Program Email Marketing Customer Service 80

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

EATER

MAY 17, 2021

In his telling, after seeing an internal video encouraging all Frito-Lay employees to “act like owners,” he told the CEO that spicy snacks were all the rage in Hispanic neighborhoods, and that they were missing out on a huge market. The snacks hit test markets in 1990, two years before Montañez says he pitched his products in 1992. “It

Email Marketing 112

Email Marketing 2007 Brewery Social Media 112

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. There’s no need to go big with full-service catering. Use these 15 hidden in-venue marketing opportunities to spotlight upcoming events.

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Buzztime Business

MAY 31, 2023

We’ve got all your bases covered with marketing tips, contests, and other content for every day in June. Along the way, go ahead and use any of the graphics in your emails and on social media. You can’t go wrong by marketing June promotion ideas like a cheese lover’s menu or a local cheese-tasting plate. If not, no worries.

Bar 78

Bar Email Marketing Seasonal Menu Social Media 78

QSR Automations

DECEMBER 22, 2023

This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising. Additionally, you can examine their previous dining habits and offer them specialized deals that cater to their taste. About the Author Harold Lind is an Outreach Marketing Specialist for Convert More.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. And keeping things in-house also allows you to keep control of your guest relationships and data for future use in marketing.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Food Business

NOVEMBER 16, 2018

EMAIL ADDRESS: I work with owners of really amazing food related businesses. And this is how I see their incoming email: nameofbusiness@gmail.com. The value of a label in your marketing cannot be understated. These incomplete projects do not make you look good. Labels are one item that help with outward appearance regularly.

Social Media 100

Social Media Email Marketing Consumer Goods Workshop 100

The Restaurant Times

DECEMBER 28, 2021

However, the market share of sushi in the UK food industry is still relatively small, so the growing popularity can be seen as the indication of growth potential in this segment. Do Your Market Research. There is no point in selling things with no market demand. Market The Food Truck.

Food Truck 52

Food Truck Food License Certification 52