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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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10 TikTok Video Ideas for Restaurants

Modern Restaurant Management

If you are a restaurant owner in 2022, you need to be on TikTok. ” Creating engaging content that resonates with your customers is the future of marketing. And TikTok is a great medium to put this content on, as it is a powerful tool that gives businesses the opportunity to reach a large audience in a short amount of time.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195
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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508
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TikTokers Aren’t Actually Putting Beef Tallow on Their Faces

EATER

Shutterstock Lost in the criticism of TikToks tallow skincare trend? TikTok trends are always good for a laugh, and the latest, the DIY rendering of tallow for skincare, is no exception. Contrary to what they believe, these TikTok creators arent making true tallow. appears to be the only mass-market brand sold in the U.S.,

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12 Best Ways To Get Your Restaurant Noticed

7 Shifts

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Check out this TikTok video from S3 Coffee Bar for some inspo!

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Two Million Followers Later, Justine Doiron Wants Her Food to Speak for Itself

EATER

Lille Allen/Eater Practicality is at the forefront of the recipes in the TikTok influencer’s debut cookbook, ‘Justine Cooks’ What you don’t see in the videos are the rolls of tape: one stacked on top of the other, an iPhone leaned inside. In early 2022, she hit a million followers on TikTok. This is how Justine Doiron — 2.3

Food 293